What are the 5 phases of the customer journey? There are Distinct phases in which your potential customer passes through and should be guided accordingly in order to be introduced to and “buy into” your product.
The five phases are Awareness, Consideration, Purchase, Retention, and Advocacy.
What is at the center of the wheel of social media engagement
the Wheel of Social Media Engagement is: Information, Connected, Network, Dynamic, Timeliness. The connected effect is: an outcome of social media that satisfies humans’ innate need to connect with other people.
Why is Coca-cola marketing so successful
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a soft drink in a bottle; it sells “happiness” in a bottle.
What is the product mix of Samsung
Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones Accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners.
TV/AV – Samsung Television, Accessories, Audio and Video accessories.
What is the first step in the customer journey stages
Customer Journey Stage #1: Awareness The first stage of the customer journey is the Awareness stage where your potential customer is aware that they have a need or a problem and they are now researching information and actively seeking out answers to try and solve their problem or need.
What is a launch plan
A product launch plan is a document that details the tasks and timelines behind getting users to interact with your new product or a new feature.
Creating a product launch plan will make it easier to identify your goals, set out your strategy, and designate tasks for different teams and members.
What is SMM and SEO
SEO, SEM and SMM are the three mainstream channels to advertise your website. SEO stands for Search engine optimization, SEM stands for Search Engine Marketing and SMM stands for Social Media Marketing and this one is the newest among the three.
What are the 4 Ps of Coca Cola
It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-cola company and explains its business & marketing strategies.
What is 7E lesson plan
The 7E learning cycle model is a model that can guide students to actively acquire new knowledge with 7E (elicit, engage, explore, explain, elaborate, evaluate, and extend).
Teaching materials using 7E learning cycle can help students understand the problems and phenomena they encounter in the environment.
What are the 4 stages of journey mapping?
- Awareness
- Consideration
- Decision
- Loyalty
What are the 5 examples of inquiry based learning?
- Inquiry Planning
- Information Retrieving
- Project Processing
- Creativity Skills
- Project Sharing
What is the customer service cycle
A Cycle of Service describes the complete end to end experience that a customer has in relation to an organisation.
It includes all the points of contact that a customer has when experiencing a particular offering – so there will be different Cycles for each and every service an organisation provides.
What are the 7 steps to map the customer journey?
- Research and Analytics
- Create Customer Personas
- Target Touchpoints and Devices
- Workshop
- Identify and Address Customer Pain Points
- Monitor and Feedback
- Come Back to the Table
Is funnel and customer journey the same
The primary difference between the customer journey and sales funnels is that sales funnels work to turn visitors into leads and leads into customers while the customer journey is a representation of the entire overall path a person takes from interest and awareness to consideration and conversion.
What is 4E framework
What is it? The 4E framework is an adaptation of categories first used to describe varying intensities of training methods (Farkas & Anthony, 2007; Farkas, Jette, Tennestadt, Haley & Quinn, 2003).
The strategies can be categorized as: exposure, experience, expertise and embedding.
What is Customer Journey Framework
What is a customer journey map? A customer journey map reveals the step-by-step process of a customer’s experience.
It helps designers, product managers, and engineers to understand how customers interact with your product and uncover opportunities for improvement.
What are touchpoints in customer journey
What is a customer touchpoint? Customer touchpoints are the various moments at which a customer will directly, or indirectly, come into contact with your brand.
These touchpoints make up the customer journey, and are key to influencing the customer experience.
What is a good customer journey
The customer journey encompasses all the experiences that customers go through when interacting with your company and brand.
Instead of looking at just one part of a transaction or experience, the customer journey considers the full experience of being a customer.
What is the difference between 4Ps and 4es
The four “P’s” of marketing – Product, Price, Place, Promotion are old news. They’ve been replaced with the four “E’s” – Experience, Exchange, Everyplace, Evangelism.
The Four Ps were developed in a different environment. Marketers were sovereign.
How can I sell my product fast?
- Know Your Audience
- Start with Niche Marketing
- Build Strong Customer Relationships
- Elicit an Emotional Response
- Personalize the Experience
- Creating Gift Guides
- Guest Blogging
- Reuse Customer Generated Content
What is SEO SEM SMM SMO
The three most important terms that you just cannot ignore if you are in business areSEO, SEM and SMO.
These are the most critical terms in the online marketing world. SEO – Search Engine Optimization.
SEM – Search Engine Marketing. SMO – Social Media Optimization.
What is difference between SMO and SMM
SMO means usage of media files in your own website whereas SMM (social media marketing) means posting media files of the company at different websites for promoting your business or company.
What is Coca Colas strategy
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit.
And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
What is the first step in the 7C framework
Step 1: Initial Look-See This step involves the 7C Consociation team conducting a half-day assessment of the business based on an initial survey and interviews with key members of the business’ leadership team.
What is 4C framework
The 4C Framework is composed of four elements: Customer, Competition, Cost, and Capabilities. The structure is useful to get a better understanding of the client and important during your case interview.
Are 4ps still applicable at present
Yes 4 P’s (product, price, place & promotion) still relevant to the marketing environment.
4 P’s are hugely relevant in current digital age also because they show the extent to which marketing impacts on business performance.
Does Coca-Cola use a push or pull strategy
Coca Cola has a wide distribution network with a push strategy in which they use its sales force and trade promotion money to induce intermediaries to carry, promote and sell the product to end users, i. e. customers.
What is B2B and B2C
B2B stands for ‘business to business’ while B2C is ‘business to consumer’. B2B ecommerce utilises online platforms to sell products or services to other businesses.
B2C ecommerce targets personal consumers.
What is Coca-Cola stand for
When launched, Coca-Cola’s two key ingredients were cocaine and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut (also spelled “cola nut” at the time), leading to the name Coca-Cola.
How do you calm an angry client?
- Remain calm
- Practice active listening
- Repeat back what your customers say
- Thank them for bringing the issue to your attention
- Explain the steps you’ll take to solve the problem
- Set a time to follow up with them, if needed
- Be sincere
- Highlight the case’s priority
References
https://en.wikipedia.org/wiki/Coca-Cola
https://www.indeed.com/career-advice/career-development/marketing-promotional-mix
https://www.snhu.edu/about-us/newsroom/business/types-of-digital-marketing
https://www.coursera.org/articles/4-ps-of-marketing
https://mailchimp.com/marketing-glossary/digital-marketing/
