- Post Great content To Your Page
- Post Content To Your Page Regularly
- Add a Link To Your Email Signature
- Add a Link To Your Website
- Join Conversations Using Community Hashtags
- Use Hashtags In Your Posts
- Mention Companies & Influencers In Updates
Does LinkedIn have a 20% rule
Take Advantage of Text Overlays Unlike Facebook’s 20% text overlay rule, LinkedIn does not limit your ability to overlay text on your creative.
This is a crucial element to having effective creative on Linkedin.
What makes good sponsored content
Make it natural Prominently featuring the product is fine for native ads, but for sponsored content, it should seem natural.
Customers want to see the product being used in the influencer’s environment. Using the product in a natural way is much more interesting and believable for the consumer.
What is the average age of Linkedin users
In terms of the age demographics of global LinkedIn users, the majority – or 59.1 percent, to be exact – are between 25 and 34 years old.
18- to 24-year-olds account for 20.4 percent of the platform’s total user base, followed by 17.7 percent of users in the 35- to 54-year-old category.
What are some examples of sponsored content?
- Hot Ones & TUMS (YouTube)
- NowThis & BlackRock (NowThis)
- BuzzFeed & Hot Wheels (BuzzFeed)
- Taco Bell (Snapchat filter)
- Vanguard & Shopify (Podcast)
- Moonmountainman & liveagreatstory (Instagram post)
- UEFA Champions League & Heineken (Instagram story)
- Affinity.co (LinkedIn)
What companies buy leads?
- 1 – Cognism
- 2 – ZoomInfo
- 3 – Lusha
- 4 – MegaLeads
- 5 – D&B Hoovers™
- 6 – Uplead
- 7 – DiscoverOrg
- 8 – Seamless.AI
How do I create sponsored content?
- Aim to sponsor content that attracts and delights your audience
- When looking for the content creator, choose a company, influencer, or publisher with a similar audience or mission
- Work with the sponsor to pick a topic that aligns with your goals and your audience’s interests
How often should I post sponsored content
Most studies agree that once per day is optimal, with a maximum of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
How much should I charge for sponsored content
The general rule of thumb is to charge the base rate for each month they request exclusivity.
If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $1200×3.
How do you run a successful campaign?
- What is a Marketing Campaign?
- Step 1: Choose Your End Goal
- Step 2: Set Your Campaign Budget
- Step 3: Identify Your Target Audience
- Step 4: Design Your Content
- Step 5: Choose Your Channels
- Step 6: Launch and Monitor
- Step 7: Analyze the Results
Does sponsored mean paid
Paid sponsorships: This is when a brand pays a user to promote them via Instagram posts.
Typically, this user (or influencer) has a personal brand and an engaged follower base of their own.
Why is my boosted post not reaching anyone
If you are seeing zero people reached, your boosted post is not being shown.
Your ad may still be in the approval queue, which is especially common if this is your first boosted post.
In some circumstances, it may be necessary to duplicate your ad and start over.
How do you generate leads?
- Direct Engagement
- Generate Leads on LinkedIn
- Advertise and Retarget
- Ask for Referrals from Current Customers
- Write Guest Blogs
- Rank in search engines to generate leads
- Answer Forum Questions
- Offer a Free Tool or Lead Generation Magnet
What is cost per send
Now, finally, CPS (cost-per-send) is another different metric. It applies to InMail messages that you can send to your target audience.
This means that you pay to get directly in touch with users on their LinkedIn inbox.
Cost per send means that for every message sent, you pay an average of $0.70.
What does CPM mean in marketing
CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.
How do I calculate CPM
To measure CPM, you divide the total cost of the campaign by the number of impressions.
The result is then multiplied by 1,000, generating the CPM figure, also known as the CPM rate.
Sources
https://rockcontent.com/blog/linkedin-ad-examples/
https://www.linkedin.com/help/linkedin/answer/a426102/create-an-ad-account?lang=en
https://www.wordstream.com/blog/ws/2019/03/05/linkedin-advertising
https://www.talentlyft.com/en/blog/article/153/create-an-outstanding-linkedin-company-page-in-5-easy-steps
https://business.linkedin.com/marketing-solutions/success/best-practices/maximize-your-budget
