Use of few select rural distributors and retailers to stock their goods but no direct interaction with prospective consumer.
Use of print media or radio but no alternate form of advertising for promoting their brands.
More focus on price of product but less attention devoted to quality or durability.
What is pricing strategy in rural marketing
Pricing Strategy # (a) Low Price: A rural customer is price-sensitive mainly because of his relatively low level of income and unit price of a product will have an impact on sales.
Pricing the product at a lower price really attracts rural population for trying the products.
Which media have a special advantage in rural marketing
The benefit of mass media is its huge reach and the easy tracking comparison with other below the line promotional activities.
TV is the most preferred mass media a significant part of the budget of rural marketing companies goes to TV because no other medium has that wide a reach across the country.
What is the most important tool for developing the rural market
The most significant tool for expanding the scale of rural marketing is modern transportation and communication.
Moreover, the market for farm products has broadened as transportation and communication infrastructure have improved.
Why rural marketing is two way process
Rural marketing is now a two-way marketing process. There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.
The rural market has been growing steadily over the past few years and is now even bigger than the urban market.
Why does rural marketing need communication
Companies have to communicate with rural consumers to gain acceptability. The companies can charge high prices in rural areas if they are able to communicate value.
In urban markets, managers are familiar with using advertising and BTL methods in areas with high footfalls, such as malls and railway stations.
Is advertisement important for rural India
Advertising in rural areas has its own significance, which is extremely important for corporates and FMCG companies in order to target the masses and expand their reach.
For every advertiser, knowing the methods by which he can fetch a large consumer base is very crucial.
How do brands create awareness in rural market
Shop branding in rural marketing is a strategy that corresponds to mall advertising in the cities.
Advertising a brand in the close proximity of a retail outlet influences the customer to buy the product out of curiosity.
Thus, shop branding has an instantaneous brand impact among the other forms of rural marketing.
What is the difference between rural marketing and Urban marketing
Rural market is different from urban market with respect to its economic and functional characteristics.
The characteristics, purchasing and consumption pattern of rural people are completely different from the urban people.
Due to the impact of globalization there is a fast change in rural environment.
What is the best way to advertise in a small town?
- Sponsor a Good Cause
- Rent a Booth at Local Events
- Take Out an Ad in a Local Directory
- Place an Article in a Local Magazine
- Write a Press Release
- Write a Letter to the Editor
- Attend a Networking Event
- Offer to be a Speaker
What are the components required for rural marketing
Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area.
This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas.
Why are rural markets attractive
The fact that the rural market is still largely an untapped and virgin market and the fact that the early entrants can tap it without having to face intense competition as in the case of the urban market, makes the rural market all the more attractive to them.
How do you advertise in the villages?
- Advertisements through wall paints: As quaint as it sounds, this still remains the most effective option for rural branding
- Kiosk setup: If you want to engage with one-on-one interactions with the villagers, kiosks set-up is one easy way to achieve so
What is rural branding
Rural branding is a way to strengthen the comprehensive identity of a place, and the local residents are ready and capable to contribute with significant inputs to the values of any community.
There is evidence that residents integrate and participate through the process, which creates a more collaborative atmosphere.
Which are the two barriers in marketing communication in rural marketing
(1) Poor infrastructure. (2) Poor market planning and awareness. (3) Product design. (4) Price of the product.
How do I market my local audience?
- Confirm your website is mobile-friendly
- Localize your website
- Claim your local listings on third-party websites and directories
- Invest in local SEO
- Localize your paid advertising
- Go local on social media
- Be active in your community
- Don’t forget your local media
What is rural marketing PPT
It is a two-way marketing process wherein: • Urban to rural – Major part of rural marketing.
Includes transactions of urban marketers who sell their goods and services in rural areas pesticides, fertilizers, FMCG products, tractors, bicycles, consumer durables, etc.
Which is the problems in rural markets
Rural markets typically signify complex logistical challenges that directly translate into high distribution costs.
Bad roads, inadequate warehousing and lack of good distributors pose as major problems to the marketers.
What are the unique strategies to manage distribution in rural
From the feeder markets and mandi towns the stockist or wholesaler can arrange for distribution to the village shops in the interior places.
This distribution can be done by mopeds, cycles, bullock-carts, camel-backs etc. depending upon the township.
What is e-commerce in rural marketing
E-Commerce in rural India serves retailers and small scale industries like handicrafts with new opportunities to help them get their products online and provide a flourishing path to their business.
Which media of advertising is preferred in metropolitan areas in India
Television has the highest reach in urban areas and reached more than 75 per cent of the urban population in 2007.
What are the opportunity in rural markets
Due to green revolution, the rural areas are consuming a large quantity of industrial and manufactured products.
In this way rural market offers opportunities in the form of large untapped market, increase in disposable income, increase in literacy level and large scope for penetration.
How is segmentation done for rural market
Rural market segmentation is the process of dividing a potential rural market into distinct sub markets of consumers with common needs and characteristics.
Rural market segmentation is the starting step in applying the rural marketing strategy.
What are the characteristics of rural consumer?
- Education
- Low-Income Levels
- Occupation
- Impact of Reference Groups
- Brand Loyalty
- Value for Money
What are the 5 promotion strategies?
- Get the most out of social media
- Generate conversation with swag!
- Offer incentives with targeted landing pages
- Appeal locally and create an event
- Boost your brand with education
What are the steps taken by the government in developing rural markets
Indian government provided cold storages and warehouses that help the farmers to sell their product at the time when the price is attractive.
Also, railways offer subsidised transport facilities to the farmers. This enables the farmers to bring their product to urban areas where they can earn huge profits.
What are rural product categories
Agricultural inputs such as seeds, fertilizers, pesticides, insecticides and implements (tractors, tillers and threshers) Livestock, poultry and fishery.
Major players are Rallis India, Monsanto, DCM Shriram, Chambal Fertilisers, IFFCO, Mahindra & Mahindra, Eicher and Escorts.
How can I advertise my small business cheaply?
- Host classes and events
- Run informative webinars
- Attend industry/networking events
- Host a social media contest or giveaway
- Do an in-store business card drawing
- Set up a customer referral program
- Join in on local events or contests
- Get some awesome business cards
What are the different modes of rural communication
Media used in Rural Marketing Communication Mass Media or Conventional Media – TV, Radio, Print, Cinema, Video on Wheels etc-
How can I promote my business in local area?
- Write a blog
- Master social media marketing
- Sign up for a local directory or local listings
- Use locally targeted ads
- Set up a direct mail campaign
- Grow your email list
- Get involved in the community
- Promote a loyalty program
Citations
https://www.deskera.com/blog/rural-marketing/
http://www.indianjournalofmarketing.com/index.php/ijom/article/view/37720
https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.403.7838&rep=rep1&type=pdf
