The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google.
What is local inventory advertising
Local Inventory Ads (LIA) are Google shopping ads that show for local product searches and can be an effective way for retailers to drive in-store traffic.
These inventory listings are great at capturing a customer’s attention by offering ready-to-ship products available from local stores.
For which businesses are local inventory ads suitable for
Which businesses should use local inventory ads? As its nature is driving in-store visits, it is most suitable for businesses with physical locations where customers can go to purchase.
Besides, it is also a good option for small-and-medium-sized businesses without a separate and strong online presence.
How do I create a local inventory ad?
- Sign in to your Merchant Center account
- Click Growth in the navigation menu
- Click Manage programs
- Click Get started on the local inventory ads or the free local product listings program card
- Choose the country where your physical stores are located
Which of these benefits are associated with local inventory ads?
- Flexibility for Shoppers
- The Storefront Page
- Promote In-Store Inventory
- Online and Offline Optimization
How do I run a local inventory ad?
- Step 1: Set up your accounts
- Step 2: Enable local inventory ads in Merchant Center
- Step 3: Create, register and submit feeds
- Step 4: Request inventory verification
What can local catalog ads do
Local catalog ads let you showcase your local products and leverage the wide reach of Display ads across over 3 million sites and apps.
Using the local inventory ads feed, you can highlight your in-store product availability, pricing, and store information to drive foot traffic to your store.
What is local ad
Local Services Ads help you connect with people who search on Google for the services you offer.
Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.
Get started.
Which statement is true about local catalog ads
The correct answer is: Local Catalog ads are easy-to-browse display ads that showcase multiple products.
Local Catalog Ads are highly visual and easy-to-browse mobile ads that reach viewers of Display ads.
How does Google local inventory work
Local inventory listings show shoppers products that are available at nearby stores, and are designed to help brick-and-mortar stores get their products found by more local buyers searching for products on Google.
Local inventory ads are when you pay to boost an inventory listing and have it seen by more shoppers.
What is automotive inventory ads Facebook
Automotive inventory ads are a type of Meta Advantage+ catalog ad (formerly known as dynamic ads) that is optimized for people who are in market for a vehicle.
Where do local campaign ads show?
- Google Maps
- Google Search Network
- YouTube
- Google Display Network
- Business Profile
- Gmail
What is product Shopping ads
A type of ad with information about a product such as an image, title, price, and link to your store.
The product information is submitted through a linked Google Merchant Center account.
Where do showcase Shopping ads appear
Google Showcase Shopping ads are shoppable ads that appear at the top of the Google Search when a user searches for broad, non-branded keywords on mobile devices.
Clicking on the featured image expands the ad into a scrollable catalog of a brand’s products related to the search query.
What are image based shopping ads
What are shoppable ads? In March 2019, Google announced a new ad format – shoppable ads on Google Images.
It’s a new way of targeting customers who prefer image searches over traditional ones.
According to Google’s observations, 50% of online customers admit that images inspired them to make a purchase.
What is local product feed
The local products inventory feed is a list of the products you sell in each store.
Some attributes are required for all items, some are required for certain types of items, and others are recommended.
Note: Not providing a required attribute may prevent that particular product from showing up in results.
Do shopping ads use product data to determine how and where ads
Shopping ads use your existing Merchant Center product data (not keywords) to decide how and where to show your ads.
The product data you submit through Merchant Center contains details about the products you sell.
What are Google Shopping ads
A type of ad that features detailed information about specific products that you sell.
To create Shopping ads, you’ll set up your product information in Google Merchant Center and create Shopping campaigns in Google Ads.
What are the different types of Shopping ads?
- Product Shopping ads: These are created based on the product data that you submit in the Merchant Center
- Local inventory ads: These are created by combining product data and inventory data submitted in your Merchant Center account
What attribute is required in a local product inventory feed
Summary of attribute requirements If you’re implementing the merchant-hosted local storefront (full) feature, then you must submit the price [price] attribute in the local products inventory feed.
The price must match the price displayed on your landing page.
Where do smart shopping ads show
With Smart Shopping campaigns, Google’s machine learning uses your product feed to create and show a variety of ads across different networks, including the Google Search Network, Google Display Network, YouTube, and Gmail.
What’s a benefit of Shopping ads
However, when served with a Shopping ad, their purchasing intentions are more likely to be boosted.
An advantage of Shopping ads is that you not only reach your own customers but also those who have a clear buying intention.
What are showcase ads
Showcase Shopping ads are a new ad format supported by Google Ads. The ads let you group together related products and present them together to introduce your brand or business.
How do Google product ads work
Google product shopping ads work by using a cost-per-click model (CPC), which means that they pay the “bid” only when a shopper clicks on their ad. eCommerce businesses get charged only when someone clicks an ad that leads to the landing page on their site or to the Google-hosted landing page for a product.
How do I sell on Google Shopping ads?
- Enhance your product feed to help your Shopping ads stand out
- Show your ads to more shoppers as they browse across channels
- Optimize your campaigns to drive more performance
How much do Google local services ads cost
Advertisers pay per Lead – not click! Local Service Advertisers will only be charged for valid leads and depending on the job and the market, only cost $6 – 30 per lead.
If you receive a lead that is either fraudulent, spam, or was a poor match, you can even dispute the charge for credit.
What are VLA ads
VLA or Vehicle Listing Ads are a new ad format on Search that shows nearby cars for sale.
Which of the following are examples of local market
Typically, local marketing is used by businesses that have a physical storefront in their community, such as restaurants, bars, spas, medical offices, and chiropractors.
What are call ads
Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls.
When a potential customer clicks your ad, the ad places a call to you from their device.
What is product feed in Google Ads
This type of feed is an inventory of your products or services that’s sourced to create ads.
Rows are products or services. Columns are attributes of each product or service, such as images or prices.
You upload your feed to the Business data section of your Google Ads account.
What are Google vehicle ads
Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google.
References
https://school4seo.com/google-shopping-advertising-exam/what-are-three-bene%EF%AC%81ts-of-a-smart-shopping-campaign-choose-three-select-3-correct-responses/
https://growmyads.com/google-shopping/benchmarks/
https://support.google.com/pointy/answer/10056054?hl=en
https://support.google.com/google-ads/answer/7313918?hl=en
https://thenextad.io/blog/the-benefits-of-creating-shopping-campaigns-on-google/
