Is SalesForce Marketing Cloud A Marketing Automation Platform

Yes! Marketing automation is all about ease of use. Create campaigns with a single click.

Control all aspects of your digital marketing strategy in one place.

What is Einstein salesforce

Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform.

Salesforce’s Ai product, Einstein, is now available across the company’s core cloud products, as part of its spring 2017 product release.

What is Sales cloud in Salesforce

What is Sales Cloud? Sales Cloud is a cloud-based application designed to help your salespeople sell smarter and faster by centralising customer information, logging their interactions with your company, and automating many of the tasks salespeople do every day.

What is the difference between Salesforce Marketing Cloud and Salesforce

Salesforce Marketing Cloud is built to identify leads and guide them toward your product or service, while Salesforce Sales Cloud is built to close deals and bring in revenue.

Who are Salesforce competitors?

  • Microsoft
  • Oracle
  • SAP
  • SugarCRM
  • Zoho
  • Sage
  • Zendesk
  • HubSpot

What is Salesforce digital engagement

Salesforce Digital Engagement is a way to respond to messages via different channels including WhatsApp, SMS, Facebook Messenger, and Webchat.

Digital Engagement is a must-have in today’s work from home world and ensures that service centres can support customers using their chosen communication method.

What is Salesforce engage

Salesforce Engage lets marketing share its content with sales to boost your company’s selling power.

Sales reps can use marketing-approved email templates to contact prospects at the right moment and track the effectiveness of the messages in Salesforce.

Can you use Marketing Cloud without Salesforce

You can still use a code-free solution, but it requires a Salesforce Sales Cloud admin to design the “listener” in Process Builder rather than exclusively in Marketing Cloud.

Alternative is entry about 1.5 hours after record change using scheduled automation, in which case all work can be done in Marketing Cloud.

What is Einstein lead scoring

Einstein Lead Scoring adds a Lead Score field to leads. The Lead Score lets sales reps prioritize their work by ranking leads according to their similarities to prior converted leads.

Leads with higher scores have more in common with leads that have converted in the past.

What does it mean for a segmentation rule to run retroactively

What does it mean for a segmentation rule to run retroactively? The rule will evaluate your entire database against all specified criteria and look back at all activities.

How many times can one automation rule match an individual prospect

Will an automation rule ever match a prospect more than once? An automation rule can match a prospect more than once if you enable Repeat Rule.

Otherwise, an automation rule will only affect a prospect one time. Rules don’t ‘un-match’ prospects when they no longer meet a rule’s criteria.

Are dynamic lists retroactive

Dynamic Rules work retroactively i.e. on new and existing data both. We can use dynamic lists as a recipient list in a drip program and if the prospects are removed from that list then they will no longer be a part of the email program.

References

https://quizlet.com/344127485/pardot-specialist-flash-cards/
https://www.rudderstack.com/guides/how-to-load-data-from-salesforce-pardot-to-ms-sql-server
https://www.cloudontapsc.com/how-i-passed-the-pardot-certification-exam-the-first-time-and-how-you-can-too/
https://www.salesforceben.com/the-drip/mailchimp-vs-pardot-how-to-evaluate-side-by-side/
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.pardot_content_dynamic_content_emails.htm&language=th