How Do I Promote An App On Google Ads

In your search field, enter your app name, package name, or publisher, then select your app from the list that appears.

Google ads can automatically count installations as conversions for Android apps in the Google play store.

To track all other installations, first set up mobile app conversion tracking.

How do I promote my app on Google Play

With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play and more.

Our technology will optimie your App ads to reach the audience most interested in apps like yours.

Book a free appointment with an Ads expert to get support crafting your media strategy.

How can I promote my app?

  • 1) Website
  • 2) Social Media
  • 3) Public Relations
  • 4) App Store Optimization (ASO)
  • 5) Search Ads
  • 6) Influencer/Celebrity endorsements
  • 7) Traditional Advertising/In-Store
  • 8) Word of mouth/buzzworthy

How do I add ads to Google Ads app?

  • Go to the bottom navigation bar and tap More, then select Ads
  • Tap the ad you want to edit
  • In the dialog, you can edit: Final URL
  • Tap Save

How do I add Google ads to my Android app?

  • Create a Google AdMob account and register your app
  • Import the Mobile Ads Android SDK
  • Update your AndroidManifest
  • Initialize the Mobile Ads SDK
  • Selec ad formats, e.g., interstitial ads, banner ads, native ads, etc

What are app promotion ads

App promotion is another term for mobile marketing and refers to the process by which app developers advertise their app.

Consumers downloaded a record 204 billion apps in 2019, which is an incredible achievement for app promotion efforts.

How do I advertise my Android app?

  • Follow Android Design Principles
  • Set Up Android Beta Testing
  • Enable Feedback Channels
  • Make Good Use Of ASO
  • Use Social Media Marketing
  • Find A Social Media Influencer
  • Get Featured On Android Related Media
  • Create Referral Campaigns

How do I advertise Android apps?

  • On this page
  • Before you begin
  • Configure your app
  • Initialize the Google Mobile Ads SDK
  • Select an ad format
  • Additional resources

How can I promote my app for free?

  • Optimize your app for the app store
  • Create a landing page
  • Use QR codes
  • Ask customers for reviews
  • Create unique content
  • Produce guest posts
  • Use guest blogging
  • Take advantage of social media

How do I promote my app on social media?

  • Build A Strong Community
  • Share Insider Tips and Tricks
  • Encourage User-generated Content
  • Work with Influencers
  • Optimize Your Link in Bio

How do you make money by promoting apps?

  • 1) App Store Optimization or ASO
  • 2) Leverage Social Media for Marketing
  • 3) Paid Advertising
  • 4) Make Good Use of Backlinking
  • 5) Consider Going Free or Freemium as A Limited Period Offer
  • 6) Build A Strong PR Network
  • 7) Create an Appealing Landing Page
  • 8) Word of Mouth Works

What are app campaigns Google Ads

App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search and the Google display network.

Just add a few lines of text, a bid, some assets and the rest is optimised to help your users find you.

How do I create a new campaign in Google ad app?

  • Sign in to your Google Ads account
  • On the left-side menu, click Campaigns
  • Click the plus button , then select New campaign
  • Select your advertising objective for the campaign
  • Scroll down, then choose your conversion goals and click Continue
  • Choose your campaign type and click Continue

How do I advertise my iOS app?

  • Submit For Reviews
  • Social Networking
  • Create Website/Landing Page
  • Promote Through Free Content
  • Advertise Your App
  • Create Free and Paid Versions
  • Giveaways and Coupons
  • Search Marketing

How can I promote my mobile app 2021?

  • Enable Push Notifications
  • Create Browser and Cross-Platform Versions of the App
  • Focus on ASO
  • Utilize Viral Loops
  • Run App Store Ads
  • Launch a Dedicated Site or Page
  • Run App Install Ads
  • Push App Graphics on Pinterest

How do I optimize an app to install Google ad campaign

In order to optimize campaigns for “first installs,” the events need to be imported into Google Ads.

To do this: Navigate to Tools > Conversion Actions. Click + and then choose App from the options, then choose how to track conversions.

How do app ads work

Mobile app advertising allows app developers to make money through ads delivered inside of their mobile apps.

These ads are served through a mobile ad network –– a platform that connects developers and advertisers.

How do I place an ad on Google Play store

Of course, the first thing you’ll need to do is sign in to your Play Console (or Google Ads) and choose the app you want to promote.

You will then need to select “User Acquisition” from the left menu, followed by “Google Ads campaigns” and “New campaign”.

How do I create a Google app campaign?

  • Sign in to Google Ads
  • In the page menu on the left, click Campaigns
  • Click the plus button , then select New campaign
  • For your campaign goal, select App promotion
  • For your “Campaign subtype,” pick between App installs and App engagement
  • Select your app’s platform

How do I track Google apps to install ads?

  • Sign in to your Google Ads account
  • Click the tools icon
  • Under the section labeled “Measurement” click Conversions
  • Click the plus button
  • Select App from the list of conversion types
  • Select Google Play
  • Select Installs, and click Continue

How can I promote my app offline?

  • Use the power of local app promotion
  • Advertize the app through the press
  • Merchandise sell the product
  • QR codes are a must
  • Print out your logo and make it visible

What are ads in-app called

In-app advertising is a revenue stream for mobile apps that seek to leverage their real-estate to show ads to their users.

In other words, ad buyers pay them for displaying ads within their app. Genres such as Gaming, Social, Utility, and Entertainment rely heavily on IAA (alongside IAP revenue).

How do you commercialize an app?

  • Be a guest blogger
  • Contact an influencer
  • Create a website
  • Make use of social media
  • Utilize App Store Optimization

How do I get more clicks on Google Ads?

  • Use Ad Extensions
  • Add negative keywords
  • Use Dynamic Keywords Insertion In Ad Text & Keywords in Display URL
  • Know Your Audience and Get Creative With Your Ad Copy
  • Bid Higher

How do apps get revenue from ads

To increase app ad revenue, app developers must put together a sturdy ad monetization strategy.

The key to boosting ad revenue is placing high-performing ad units, such as rewarded video ads and playable ads, at high-converting points in the app flow.

How do I track iOS apps downloaded from Google Ads

Go to the iOS app conversions page of your Google Ads account. Log in to Google Ads then click tools, the wrench icon at the top right of your screen.

From the dropdown menu, select “Conversions” under “Measurement.” Import your installations event from Firebase.

Why are in-app ads so important to marketers

Apps can offer a unique opportunity for marketers to reach users at times when other marketing channels can’t.

This is largely because apps are used consistently and frequently throughout the day, often in moments when users are unable to consume other media, or in moments of down-time.

What is a Google app campaign

App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network.

How effective are in-app ads

Another study showed that in-app ads perform 11.4 times better than normal banner ads, demonstrating why in-app ads are often superior.

Given the high correlation between CTR with leads and conversions, this is one of the primary reasons companies need to be targeting users in-app.

What are the two main marketer objectives for app promotion

Discovery and engagement are the two main marketer objectives for app promotion.

How effective is in-app advertising

How effective are in-app advertisements? According to recent data from Statista, full-screen video ads are the most effective for user acquisition at 44%.

In comparison, in-feed video ads came in at 30%, and playable ads registered as 29% effective.

References

https://blog.branch.io/how-to-run-a-successful-app-install-ad-campaign/
https://support.google.com/google-ads/answer/6247380?hl=en-GB
https://support.google.com/google-ads/answer/6357635?hl=en