Journey data is the information about a contact that is brought in when the contact enters a journey.
It’s like a snapshot of the contact’s attribute data at the moment the contact is added to the journey.
Contact data is updated as the journey goes on, but journey data is not.
What is a journey in Marketing cloud
Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand.
What is difference between journey data and contact data
Journey data preserves the state of a contact’s data at the moment an entry event fires, facilitating the use of that data throughout a journey.
Contact data captures the data values in the event source data extension at the time when Journey Builder evaluates it.
Both are uniquely useful in journey creation.
What are the different data sources for journey builder?
- Data Extension
- Lists or Audience: like a MobileConnect list
- salesforce Data: Contact in Salesforce database
- API: by configuring an integration to admit contacts into a journey
- Events
How do Marketing Cloud journeys connect to Salesforce
In Salesforce, navigate to the campaign to connect. Select Connect Campaign in the Campaign Messages component.
Search for and select a Marketing Cloud business unit. Search for and select an active Marketing Cloud journey from the selected business unit.
How do I use Salesforce data in Journey builder?
- Drag Salesforce Data onto the canvas
- Click Salesforce Data
- Choose Salesforce Data Event
- Select a primary object as the event source
- Choose to detect records that are created, updated, or both to send contacts into the journey
- Choose who enters the journey
What is a customer journey Salesforce
Customer journey: The complete set of experiences that customers go through when interacting with your company.
It’s often represented visually as a customer journey map.
How do I activate a journey in Marketing Cloud?
- Open the journey and click New Version
- Make your changes to the journey activities
- Save your changes
- Click Activate
What does a customer journey map look like
A customer journey map is a diagram (or several diagrams) that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media.
How do I add a journey builder to Marketing Cloud?
- Journey title and description
- Entry sources and canvas activities
- Journey Canvas
- Journey Builder toolbar
What actions can journey builder perform in Sales and service clouds
Use Sales and Service Cloud canvas activities in Journey Builder to create or update Sales and Service Cloud object records for connected Marketing Cloud contacts.
You can grant new users access to create or edit Sales and Service Cloud Activities, except users with the Marketing Cloud Administrator role.
What is customer journey builder
Customer Journey Builder. ​Customer Journey is a single-interface marketer tool to create a cross-channel customer experience.
Customer Journey allows you to keep track of user behavior and send relevant behavior-based messages to customers on every stage of their lifecycle.
What is Journey building
Journey Builder is designed to allow marketers to customize interactions through those stages based on customer needs, desires and preferences, their demographics and real-time input from their behavior.
Journey Builder uses event-driven triggers to respond to customers or prospective customers appropriately.
What is Journey builder entry source
The Audience Studio entry source in Journey Builder lets you choose an audience from your Audience Studio account, then admit contacts from that audience into a journey in a batch.
Configure the filter to control which contacts enter, or admit all contacts in the audience.
When would you use Journey versions
Versions allow you to revise a journey without interrupting the contacts currently in the journey.
Use versions to: Iterate on an existing journey. You can create a journey, run it for a set period of time, review the performance, and then create a new version to modify for optimization.
What are the entry sources for journey builder?
- Data extension
- API event
- Salesforce data
- Inbound chat message
- Audience Studio
How do I create a journey in Salesforce?
- Create a new journey
- Configure the Send Email activity
- Add Wait activities
- Add Split activities
What are the activities in journey builder?
- Split Activities
- Customer Update Activities
- Sales & Service Cloud Activities
- Custom Activities
- Find Out More
Where is Journey builder in Salesforce
The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard.
How do I use cloud pages in journey builder?
- Drag CloudPages onto the canvas
- Click CloudPages
- Choose a Smart Capture form and click Next
- Build the rest of the journey, and click Activate to begin admitting contacts who submit the designated Smart Capture form
How do I create contact data in Journey builder
Contact Data consists of attributes linked to your contact model in Contact Builder. Make sure that the intended Marketing Cloud contact enters your journey, follows a split activity path, or reaches the goal by building a filter in Journey Builder.
Use contact data and journey data attributes in a filter as needed.
Which entry source admits a customer into a journey based on that customer’s behavior
An entry event uses data about customer behavior to put contacts into a journey.
Entry events generally require a change in data about the customer that triggers an evaluation of that contact for admission in the journey.
How do you use object activity in journey builder
Use the Object activity in Journey Builder to update Sales and Service Cloud object records that are created or updated by the journey or included in journey data.
Drag the Object activity onto the canvas and click Configure. Select an object to update a record for in the journey.
What is data Extension Marketing Cloud
A data extension is a table that contains your data. With Marketing Cloud Connect, push tracking data from the Marketing Cloud back to your Sales or Service Cloud orgs using Salesforce data extensions (SFDEs).
What is Salesforce Marketing Cloud used for
Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalisation, advertising, content creation and management, and data analysis.
What functionality is contained in journey builder that does not exist in Automation Studio
What functionality is contained in Journey Builder that does not exist in Automation Studio?
A. The ability to send an email to a Salesforce audience.
What entry source requirement is needed to add SMS into a journey in journey builder
To use SMS in Journey Builder, you need to confirm that your entry source (often a data extension) includes a normalized phone number (country code + phone number with no dashes or parentheses).
This is required data in your data extension before you can use SMS in Journey Builder.
How do I transfer data from Salesforce to Marketing Cloud?
- Click Email studio —–> Click Email
- Click Interactions —–> Click on Import
- Click Create Button —–>
- Choose the File Location —–> Salesforce Objects and Reports
- Select the Update Type —–> Add or Add update (According to your requirements)
Which activity would require customization to work with Journey builder
Journey Builder’s split activities allow you to customize a contact’s path through a journey.
The join activity allows you to bring contacts from two or more paths into a single path.
Use the Ad Audience activity to build an audience in Journey Builder.
How do I start a journey in Salesforce?
- Register
- Complete the learning modules in the journey
- Connect
How do I create a custom activity in journey builder?
- In your SFMC instance, go to Journey Builder
- Choose the type of journey and click Build
- In the left sidebar, in the Messages section, locate the Sitecore activity you want to add
- In the Contact State field, enter the state name
Citations
https://www.youtube.com/watch?v=uZaBn7GzrcU
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_es_email_studio.htm&language=en_us
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_jb_api_entry_source_use_case_1.htm&language=th
https://www.salesforceben.com/the-drip/google-analytics-salesforce-marketing-cloud-integration/
