Chinese marketers have developed a unique approach tailored to China’s mobile-first consumer. It relies on the creation of shareable, viral content and the presence of dominant, channel-straddling media giants.
It is faster, cheaper, and in some respects more effective than the traditional Western marketing paradigm.
How do Chinese make marketing?
- STEP 1: Branding
- STEP 2: Building an online community
- STEP 3: Search engine optimization/Marketing (SEO/SEM)
- STEP 4: Social Media Marketing
- STEP 5: Content Marketing
- STEP 6: Public Relations
Why is digital marketing important in China
Digital marketing is key to selling in China Its sheer scale means there are three times the number of smartphone users and 11 times the number of mobile payment users in China than in the US.
In addition, the number of rural internet users in China reached 209 million in 2017, with a penetration rate of 35 percent.
How do you target the Chinese market?
- Target Chinese consumers: Localize Your Products
- Target Chinese consumers: Create a Chinese Name for Your Business
- Target Chinese consumers: Create a Chinese Website
- Target Chinese consumers: Target the Right Age Group
- Target Chinese consumers: Adapt your payment methods in China
How can I do digital marketing in China?
- Perform Keyword Research To Understand Chinese Customers
- Build Your Search Engine Visibility
- Understand Chinese Social Media To Identify Best Channels
- Run Well Targeted Campaigns For Best Results
- Focus on Tier 2 and Tier 3 Cities
Why is China successful in business
The reason for their success within China can be attributed to several factors: China’s vast and rapidly developing domestic market nurtured high growth opportunities for China’s competitive enterprises.
What is the Chinese economic model
The Beijing Consensus (Chinese: 北京共识) or China Model (Chinese: 中国模式), also known as the Chinese Economic Model, is the political and economic policies of the People’s Republic of China (PRC) that began to be instituted by Deng Xiaoping after Mao Zedong’s death in 1976.
How do you attract Chinese clients?
- Think Local
- Accept Chinese Payments
- Increase Digital Touchpoints
- Make Customers Comfortable
- Make Shopping an Experience
- Be Exclusive and Unique
- Don’t Forget About B2B
- Integrate Shopping and Tourism
How do you attract Chinese investors?
- Make sure you have a Chinese web presence
- Invest in building relationships
- Go beyond google
- Translate company news and investor updates into Chinese
Why Chinese market is attractive
Within China, rapidly changing demographics, rising incomes, increased consumer spending and an increasingly open business environment have all helped to make the Chinese market increasingly attractive to Western businesses across a variety of industries.
How do you market online in China?
- Baidu (Baidu Network: Search Engine Marketing)
- WeChat (Tencent: Social Media Advertising)
- Sina Weibo (Social Media Advertising)
- Taobao & Tmall (Alibaba Group: Marketplace advertising)
- Tencent QQ (Instant Messaging App)
What are the long term prospects for the Chinese market
By 2030, services are expected to rise further to around 70% of GDP and China’s rising middle-class could generate a consumption market of US$6 trillion, the largest in the world.
What role does China play in the world product market
Indeed, Chinese consumers play an increasingly significant global role, now the world’s largest market for many products from vehicles to air conditioners to video games.
As a result of this growth, retail sales in China are expected to outpace those in the United States within the next couple of years.
What are the business opportunities in China?
- Manufacturing of Household Commodities
- Online Stores
- English-Language Schools
- Domestic Shipping Companies
- Mobile Phones and Accessories Businesses
- Electronics and Gadgets
- Jewelry or Diamonds
- Fashion Accessories
What challenges do Chinese brands face in the global market
R3 also pointed out that Chinese brands are currently facing several major challenges in the process of going international: the improper selection of business models, low brand trust, insufficient brand building, cultural barriers, and incomprehensible consumer behaviour.
What are the challenges of doing business in China?
- Market access
- Consumer preference
- Bureaucracy
- Governmental challenges
- Intellectual property
- Competition
- Labour
- Human resources
Why do you think US firms commonly use joint ventures as a strategy to enter China
As previously discussed, joint ventures will allow the foreign firm to avoid tariff and quota issues, to gain more focus and control of product distribution and service in China and hence probably ensure penetration of a larger share of the Chinese marketplace.
Why is doing business in China so difficult
Local distribution networks, buying habits of local consumers and regulatory requirements can make China a very difficult market to access.
What’s more, the market environment is completely detached from most other economies in the world, making it difficult to take the first steps.
Why do people invest in China
The sheer size of China’s population makes it an attractive nation for investors to commit capital to higher-end industries like healthcare, information technology, engineering, and luxury goods.
What is China known for in business
In addition to its low labor costs, China has become known as “the world’s factory” because of its strong business ecosystem, lack of regulatory compliance, low taxes and duties, and competitive currency practices.
How do I sell to Chinese customers?
- Host your website in China
- Optimize for mobile
- Translate it into simplified Chinese
- Offer payment methods typical to the local market
- Offer customer support for 16 hours a day via phone, email and live chat
- Ensure returns are managed locally
How can I sell in China market?
- Work on your Branding and reputation (branding is everything in China)
- Open Social Media accounts on Weibo and WeChat
- Open Tmall Store – or Taobao store
- Create long landing pages, with a lot of details
What are the cons of trading with China?
- Lack of Intellectual Property Protections
- Problematic Governmental Behaviors
- Rising Business Costs
- Problems With Breaking Into the Market
- Problems With Manufacturing
- Ethical Considerations of Outsourcing
- Advantages of Trading With China
How do Chinese tourists target?
- #1 Customized website in Chinese
- #2 To Attract Chinese Tourists Provide relevant content
- #3 Create an on-site experience
- #4 Presence on Baidu search engines so Chinese tourists can find you
- #5 SEO
Is it easy to enter Chinese market
The Chinese market is undeniably lucrative for savvy businesses looking to expand their operations.
However, It can be notoriously difficult to break into for market entrants, or even for a business that needs to re-adapt due to changing market & consumer demands.
What is the mode of entry most often used to access the Chinese market and why
A WFOE is the most common and generally most preferred entry mode to available to foreign investors in the Chinese market.
A WFOE is a Limited Liability Company (LLC) which is established exclusively by the foreign investor’s capital (hence “wholly foreign-owned”).
Why China is the best country for business
Attractive market This means China offers up a huge potential market for foreign goods and services.
Foreign companies of all shapes and sizes, including first-time entrants to the China market with no previous experience, as well as large Western multinational companies, find the market in China an attractive one.
Why is China so important to international business
China is a major hub for world trade. Given its huge land mass, population, a large growing economy, and strategic ports, it lends itself freely to huge International trade.
The top Chinese imports from the world are electronic equipment, oil, machinery, mined raw material, and medical and scientific equipment.
Why is Chinese economy strong
Economists generally attribute much of China’s rapid economic growth to two main factors: large-scale capital investment (financed by large domestic savings and foreign investment) and rapid productivity growth.
These two factors appear to have gone together hand in hand.
How can businesses expand in China?
- Understand and embrace cultural differences
- Never underestimate the power of local networking
- China is vast, so you need to prepare for “Many Chinas”
- Work with local translators
How can I get customers in China?
- Being Highly Visible On Chinese Keywords
- Create a Quality Chinese Website for the China Market
- Content Needs to Be Tailored & Adapted for the China Market
- Search Engine Ranking on Baidu (Seo)
- Pay Per Click Advertising on Baidu
- WeChat, a Powerful Platform
- WeChat Mini programs
- Branding in China is Everything
Sources
https://en.wikipedia.org/wiki/Wholly_Foreign-Owned_Enterprise
https://blog.hootsuite.com/wechat-marketing/
https://daxueconsulting.com/nike-in-china/
https://www.facebook.com/business/learn/marketing-analytics-certificate-coursera
