What are fundamental ideas behind the connected effect in social media engagement? (Select all that apply.)
People have an innate need to connect with others. The connection in social media is bidirectional.
Social media serve as a mechanism for people to share information with others.
How do you layout a campaign plan?
- Select the Business Goal for Your Marketing Campaign
- Identify Your Target Audience
- Determine Your Marketing Campaign Creative Concept
- Select Your Campaign Media
- Determine Your Offer and Desired Audience Action
- Determine Required Creative Assets and Team
What is the difference between SEO and SEM
SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate.
SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.
What is funnel in SEO
The Seo marketing conversion funnel helps marketers visualize the steps that potential customers take before they decide to purchase a product.
The funnel like shape symbolizes customers dropping off on the way to the final stage of the funnel.
What is the content type that is developed so customers would search for like product tutorials & Frequently Asked Questions )
Help content is there to help you attract as many people as possible. Generally, how-to, tutorials, guides, and similar is the type of content that attracts the most potential customers, followers, subscribers, and is also very good for organic reach.
Why is SEO and SEM important
SEO produces critical organic results that are designed for successful longevity, but it requires time and patience throughout constant efforts.
SEM produces fast, purchased results that bring in targeted traffic, but it demands a solid optimized base in order to convert quick sales into loyal customers.
What is the difference between leads and conversions
A lead is only a lead when our customer SAYS it’s a lead. A conversion means that a website visitor took meaningful action on your website (such as filling out a contact form, signing up for your newsletter, requesting a quote, etc.), but does that mean they automatically fall into your ideal customer/buyer profile?
What are the 3 types of content
Developing a Content Approach The best way to look at the kind of content you’re using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types.
They are: Creation, Curation, and Creative Curation.
What makes a piece of content relevant to the customer
Content relevance is all about your audience’s perception of your content’s pertinence to topics, issues, needs, or interests.
Content usefulness refers to your content’s ability to help users make decisions or make progress toward goals.
Why is it important to carry out situational analysis
“Situational analysis” helps develop a basis of understanding of the environment in which a plan is delivered.
It provides a common reference point for the planning process and prioritises actions.
What earned social media
Earned media: This is a type of media that you, well, earn. It’s attention that is organically generated for your brand’s content that you didn’t create or pay for.
For instance, when someone mentions your brand or posts a photo or video to social media that you didn’t create or pay for.
What is the difference between PPC and SEO
PPC vs SEO – what’s the difference? In a nutshell, SEO is how you drive organic traffic to your website through optimising web pages.
PPC are ads which you pay for and these appear at the top and foot of search engine results pages – SERPs.
Alternatively, these are displayed on other websites.
What are the 5 types of content?
- Blog Content Marketing
- Infographic Content Marketing
- Podcast Content Marketing
- Video Content Marketing
- Social Media Content Marketing
What are the PR tools?
- Press Releases: The press release is the basic building block of a publicity programme concerned with story placement
- Fact Sheets:
- Press Kits:
- Video News Releases:
- Employee/Member relation programme:
- Community Relations Programme:
- Financial Relations Programme:
- Events:
What qualifies as a conversion
A conversion occurs when a person without authority or permission intentionally takes the personal property of another or deprives another of possession of personal property.
It is a tort which allows the injured party to seek legal relief.
What are the stages of SOSTAC framework
An infographic applying SOSTAC® to digital marketing Simply put, RACE guides marketers through a 5-step process of plan, reach, act, convert, and engage, to acquire and retain more customers.
What is content matrix
A content matrix is a visual aid that organizes your content based on two dimensions: where it falls in the conversion funnel and what tactic it uses to reach the target audience.
Content matrices are powerful tools for developing a high-level marketing strategy and assessing its execution.
Is a 4% conversion rate good
A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal.
Moreover, we must mention that the top brands enjoy better results.
What are the different types of UGC
UGC is of three types i.e. text, images, and videos.
What is SOSTAC PR Smith
SOSTAC® is an established technique developed through the 1990s by PR Smith for structuring business and marketing communications plans.
It’s been adapted by its author here specifically for creating a digital marketing plan.
What are the six major steps in the public relations process?
- Step 1: OBJECTIVES
- Step 2: GOALS
- Step 3: TARGET AUDIENCE
- Step 4: CREATE A TIMELINE
- Step 5: PLAN OF ACTION
- STEP 6: THE CAMPAIGN
Citations
https://www.hausmanmarketingletter.com/keys-to-success-in-digital-marketing/
https://www.inc.com/theupsstore/seven-essential-components-to-a-marketing-plan.html
https://www.zenbusiness.com/blog/components-of-a-marketing-plan/
https://www.investopedia.com/terms/m/marketing-strategy.asp
