A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser’s site.
When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager 360.
Which three features can be used to integrate offline conversion data select three?
- Google Data Studio
- sFTP
- Bulksheets
- Search Ads 360 API
How do I get paid on social media?
- Earn Commissions Through Sponsored Posts
- Get Paid for Reviewing Affiliate Products
- Sell Your Own Products or Services
- Get Paid to Share Your Knowledge
How long does performance max take to learn
Performance Max campaigns are powered by machine learning models. These models train and adapt based on the data you provide through audience signals and the performance data in your campaign and account.
This means performance optimisation can take time. Typically, this learning process takes one to two weeks.
Should I focus on conversions or clicks
If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions.
Smart bidding lets you do that. If you want to generate traffic to your website, focusing on clicks could be ideal for you.
How do I check my Floodlight tag?
- Navigate to an advertiser
- In the left navigation panel, click Advertiser settings
- Click the Floodlight▼ tab and select Floodlight activities
- In the table, select the check box next to the Floodlight activity tag
What can prevent inventory management from making changes to a campaign?
- Edits to ad rotation settings
- Edits to campaign bids or bid strategies
- Manual edits to keyword URL templates
- Manual edits to campaign name or status ✅
How do I pull up my Floodlight report?
- Account level: View custom Floodlight variables data
- User role level: View custom Floodlight variables data
What is the difference between Max conversions and Target CPA
Target CPA bidding considers the target cost-per-acquisition (CPA) you’ve specified, and tries to get as many conversions as possible at an average CPA that is equal to the target CPA.
Maximize conversions tries to get you as many conversions as possible within your budget, regardless of the CPA.
How can performance planners of your business
By finding areas of your total budget that could contribute to marketing. By determining which of Google’s ads are most appropriate for your brand.
By teaching your employees the fundamentals of personal budgeting.
What means paid social
Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers.
Marketing leaders often use paid social to increase marketing efficiency and capture new subsets of customers.
How many conversions do you need for target CPA
Minimum conversion data required Ideally, you should have at least 30 conversions, if not 50, in the past 30 days before testing tCPA bidding.
If your campaigns don’t reach this level individually, they might at a portfolio level.
What is budget management
The meaning of budgeting, also known as budgetary management, in business accounting is a process of overseeing and tracking income and expenses.
Businesses often have budgets for individual departments plus an overall company budget, and managers are frequently responsible for managing the budget for their department.
Which two conversion sources can be selected in which strategies
Explanation: The Floodlight, Google Analytics, Floodlight activity, Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type.
Which level’s settings Cannot be edited with Bulksheets
You cannot edit Advertiser and Network level settings in the bulksheet.
Sources
https://support.google.com/searchads/answer/2466080?hl=en
https://support.google.com/google-ads/thread/1473539/difference-between-target-cpa-and-maximise-conversions?hl=en
https://www.clickheredigital.com/insights/what-is-search-ads-360-why-you-need-it
https://support.google.com/google-ads/answer/6139186?hl=en
