Are search engines case sensitive? No, search engines do not distinguish between queries in lower and uppercase.
One exception are Boolean operators.
How does keyword planner work
Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
Should I use capital letters in my domain name
When choosing a domain name, you should avoid using capital letters because they can create potential risks.
For example, if you use all capital letters in your domain name, it could be difficult for people to remember how to spell it.
Does Capitalization matter seo
Url capitalization Does Matter in SEO, Just Not Directly As the above evidence shows, URL capitalization definitely matters in SEO.
It’s just not in the way you think. For example, you can’t change a URL to capitalized letters and expect it to immediately improve your rankings.
Which keyword match type has the highest reach but the lowest relevance
Broad match has the highest reach but the least relevant searches, exact match has the most relevant searches but the lowest reach.
How do you optimize bids on Stukent?
- Use the “Jump To” menu at the top of the page and click on “Ad Campaigns”
- Select the “keywords” tab
- Find the keyword you would like to adjust
- Click on the blue pencil icon to the right of the keyword bid
- Adjust the max CPC as desired
How do you do the Stukent campaign?
- Click on the link for the decision in the decisions page OR use the “Jump To” menu at the top of the page and click on “Email Campaigns”
- Select “+ New Campaign”, then “New shopping Campaign”
- Create your Campaign
- Create your Ad Group
- Create your Product group
What is the difference between broad match and phrase match
This means that a phrase match keyword will match all the searches as the same keyword in an exact match.
Similarly, a broad match keyword will match all the searches of equivalent phrase and exact match keywords, plus additional related searches.
Should title tags be title cases
It’s a general best practice to use Title Case, or capitalizing only the first letter in words as that is easier on the eye and easier for potential visitors to read when sifting through search results.
But in the long run, there is no effect on your rankings.
Should I use broad or exact match
The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction.
For example, you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.
Is performance Max better than smart shopping
Performance Max campaigns should perform similarly or better than your Smart Shopping campaigns. During Beta testing, retail advertisers noticed an average increase of 12% conversion value at the same or better ROAS by upgrading to Performance Max.
What are PPC extensions
If you want your PPC campaigns to stand out and make it into those top three spots, you need to be using ad extensions.
Ad extensions are extra information that is shown below your ad copy. They allow you to take over more online real estate and help to boost your ad’s rank on the search engine results page.
What is broad match type
Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list.
For example, let’s say you have the broad match keyword car window repair.
What is long-tail example
Classic examples of Long Tail businesses include Amazon and Netflix. In addition to online retailers you will also find Long Tail businesses in micro finance and insurance to name just two industries.
How is ROI in Stukent calculated
ROI (Return on Investment): Displayed as a percentage and is calculated in the following matter: (profit – campaign costs/campaign costs)*100.
How much should I budget for performance MAX
For Performance Max, try an average daily budget of at least 3 times your CPA or cost/conv. for the conversion actions selected for your campaign.
Check your account daily to know how your campaigns have performed so far.
Sources
https://support.google.com/merchants/answer/12280808?hl=en
https://blog.hubspot.com/marketing/keyword-match-types
https://www.semrush.com/blog/types-of-keywords-commercial-informational-navigational-transactional/
