They help sales understand what marketing is doing, and allow finance to see what customer service means for the numbers.
But insights don’t just help teams understand each other better, it actually promotes collaboration.
What is cluster content
Content clusters are an SEO strategy designed to optimize a website’s structure and internal linking by organizing content around topics into pillar and cluster pages.
It means using different levels of web pages to carefully organize your content according to how relevant it is to a given topic.
How do you analyze market insights?
- Determine your purpose
- Research the state of the industry
- Identify your target customer
- Understand your competition
- Gather additional data
- Analyze your data
- Put your analysis to work
How do you gain customer insights?
- Online reviews
- Competitor’s reviews
- Website data
- Competitor website data
- Preferences & purchase activity
- Customer surveys
- Customer interviews
- Success stories and case studies
What is a quality of a great content
Making sure that your content is readable, engaging, consistent, findable, and translatable will go a long way to getting you there.
It also powers great business results.
What are the brand pillars?
- Purpose
- Perception
- Identity
- Values
- Brand Experience
- Purpose
- Perception
- Identity
What are the four types of insights
There are four main consumer insights research types: primary, secondary, quantitative, and qualitative research.
Depending on your goal, you can mix any of those research types to get the data you need to improve your business.
What are the 4 stages of insight learning
Insight learning is a process that has four stages. These four stages are preparation, incubation, insight, and verification.
Each phase of insight learning can be thought of as a part of a story.
What is business insights and analytics
Business analytics (BA) is a set of disciplines and technologies for solving business problems using data analysis, statistical models and other quantitative methods.
It involves an iterative, methodical exploration of an organization’s data, with an emphasis on statistical analysis, to drive decision-making.
How many content buckets should you have
Each bucket is different, but they should all relate back to the overall brand message.
Brands often use six content buckets—education, inspiration, personal, promotion, conversational, and entertainment. However, there are more to consider—which will get into later.
What are the types of insights?
- trends analysis
- interviews
- custom surveys
- experimental secondary research
- online research
- market analysis
How do you deliver insights?
- Be clear on the value of your insights
- Partner with an expert
- Visualise your analysis
- Collect, clean, stay connected
- Bring it all together with a conclusion and indicated actions
- Prepare a clear insight message for your audience
- Craft an engaging message
What are examples of insights?
- Meeting a friend’s parents can help you to understand why they do some of the things they do
- Watching a pet’s actions during the day on a hidden camera will show you how they spend their days while you are away
How many types of insights are there
Cristina Quinones, a consumer insights researcher at the Pontifical Catholic University of Peru, lists nine types of insights: Customer, Cultural, Future, Product, Brand, Market, Purchase, Usage, and Owner Insights.
Her list speaks to the fact that insights for innovation may vary depending on their context.
How do you write data insights?
- Compile All The Raw Data
- Reformat And Pre-Process Data
- Clean Up To Make Sense Of Data
- Strategic Data Analysis
- Find The Right Algorithms For Predictive Analysis
- Validate The Predictions
- Make Better Data-Driven Decisions
How do you develop insights?
- Identify and clarify the ‘real’ question
- Find out what is known and what is available
- Find out what people expect the results to be
- Know whether your results are good news or bad news
- Focus on the big story before diving into the weeds
What are two benefits of using insights?
- Engage more customers
- Build trust
- Boost sales
- Increase share of wallet
What are key insights
Key insights help researchers to summarize and communicate their main findings. They should be built on research data and supported by raw data, such as quotes, photos, and audio and/or video recordings.
What makes a great insight
The judging criteria for a great insight are that the insight has to be; Interesting (i.e. specifically, something you didn’t already know – hence the show name) Worth knowing (i.e. it has value to you (e.g. it helps you do your job)) Demonstrably true (i.e. evidence-based, not an opinion or point of view)
References
https://boltgroup.com/insights-definition/
https://www.techtarget.com/searchbusinessanalytics/definition/business-analytics-BA
https://www.outbrain.com/blog/content-strategy/
https://blog.hubspot.com/marketing/content-marketing-plan
