- Horizontal FDI
- Vertical FDI
- Conglomerate FDI
- Platform FDI
What are the 4 types of market analysis
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
How do you solve a profitability case?
- find the root cause using the profit formula
- use a tree structure
- go down one branch at a time and segment it
- quantify and look for trends
- locate the biggest driver
- find out why through qualitative analysis and additional analysis (e.g., using the 4 Cs Framework)
What are the 3 pricing objectives
The three pricing strategies are growing, skimming, and following. Grow: Setting a low price, leaving most of the value in the hands of your customers, shutting off margin from your competitors.
When entry barriers into a market are high
– When entry barriers are high there are few if any, alternative suppliers, the discipline of market forces is weakened. – Control the structure of the industry to ensure the presence of rival firms.
A policy designed to ensure competition and prevent monopoly, which is the control of a market by one company.
What are three methods companies use for entering foreign markets check all that apply?
- exporting
- licensing or franchising to a company in the host nation
- establishing a joint venture with a local company
- establishing a new wholly owned subsidiary
- acquiring an established enterprise
What is product market expansion framework
The Product Market Expansion Grid, also called the Ansoff Matrix, is a tool used to develop business growth strategies by examining the relationship between new and existing products, new and existing markets, and the risk associated with each possible relationship.
How do you start a new product case study?
- Step 1: Find The Gap
- Step 2: Become A Detective
- Step 3: The Branding Foundation
- Step 4: Connect To People
What is the meaning of entry mode
3) define an entry mode as: “a structural agreement that allows a firm its product market strategy in a host country either by carrying out only the marketing operations, or both production and marketing operations there by itself or in partnership with others”.
What is an exit strategy example
Common types of exit strategies include a strategic acquisition, initial public offerings (IPO), management buyouts, and selling to someone you know.
Other examples of exit plans are mergers, liquidation, or filing for bankruptcy.
What is profitability framework
Profitability Framework is a special-designed issue tree to solve Profit problems in consulting Case Interview.
Why do companies decide to enter a foreign market
The most common goal of companies going international is to acquire more customers, boost their sales, and increase their revenues.
By entering a new country, your company gets access to customers that were not on your radar yet.
What is IKEA’s choice of international entry mode
Answer and Explanation: By setting up their own stores within foreign countries, it is clear IKEA is using the foreign direct investment approach.
On the one hand, this approach has the advantage of providing IKEA with a strong level of autonomy and control over their international efforts.
What happens if a market is difficult to enter or exit
Barriers to exit, like barriers to entry, decrease the market discipline mechanisms of the competitive process to relocate resources from one market or firm to another according to changing conditions.
This can lead to less efficient firms staying in the market.
What is an example of market size
For example, if you could manage to sell a new car for just $5,000, you’d likely dramatically boost new car sales, so your potential market size could be greater than the existing industry size.
Why do companies enter new markets
Entering a market with a new product or service means the customers have access to a wider range of products to choose from, this could mean they are better quality or just different to their home brands.
As well as more variety, more products mean more competitive prices for the brands they want.
What are the 4 growth strategies
The four growth strategies These are Product, Placement, Promotion and Price. Where the Four Ps focus on audiences, channels & pricing, the Ansoff Matrix is more effective for a broader view of markets and uses the older Four P framework within each of the 4 Ansoff quadrants.
What are the 5 market barriers
Karakaya found the following top-ranked barriers: 1) absolute cost advantages enjoyed by the incumbent, 2) economies of scale, 3) product differentiation, 4) the degree of firm concentration, 5) capital requirements to enter a market, 6) customers’ cost of switching, 7) access to distribution channels, and 8)
What is launch analysis
New Product Launch Analysis provides vital insights to help guide your new product launch to success.
This analysis identifies how quickly customers are trying your new product and measures how likely they are to repeat their purchase and helps to evaluate the success of introductory marketing efforts.
What are 3 market forces that impact business
Although a variety of market forces may need to be addressed by your organization, there are three common ones that affect businesses today: customer responsiveness, information demand and cost pressure.
What are the 7 examples of barriers to entry?
- Economies of scale
- Product differentiation
- Capital requirements
- Switching costs
- Access to distribution channels
- Cost disadvantages independent of scale
- Government policy
- Read next: Industry competition and threat of substitutes: Porter’s five forces
What are the 4 barriers to entry
There are 4 main types of barriers to entry – legal (patents/licenses), technical (high start-up costs/monopoly/technical knowledge), strategic (predatory pricing/first mover), and brand loyalty.
What are the 4 factors that affect price?
- Costs and Expenses
- Supply and Demand
- Consumer Perceptions
- Competition
What is 4P and 4C in marketing
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.
The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.
What is the yearly market size for smartphones in the US market sizing
Assuming an average selling price of $500, the market size for smartphones in the US is therefore $53bn.
How can barriers to entry be overcome
Use a disruptive pricing model / have different objectives. Produce outstanding content/products – this makes a product less price sensitive.
Leveraging an existing brand to enter a new market – an economy of scope!
Viral marketing to cut the marketing costs of attracting new sales.
What are the two basic determinants of market prices
Summary. Market prices are dependent upon the interaction of demand and supply. An equilibrium price is a balance of demand and supply factors.
What are the two main market forces
Demand and supply are the two major market forces we shall study. The “place” where consumers (i.e. buyers) and producers (i.e. sellers) meet is called a market.
A market is any organized setting that enables the interaction between buyers and sellers of a good/service.
What is 4C framework
The 4C Framework is composed of four elements: Customer, Competition, Cost, and Capabilities. The structure is useful to get a better understanding of the client and important during your case interview.
Citations
https://www.tradeready.ca/2014/fittskills-refresher/foreign-direct-investment-international-market-entry-strategy/
https://kadence.com/en-us/what-are-the-four-market-entry-strategies/
https://hackingthecaseinterview.thinkific.com/pages/market-entry-case-interview
https://www.investopedia.com/terms/m/marketing-plan.asp
