There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
Who developed the 12 brand archetypes
The 12 brand archetypes as we know them today were derived from Swiss psychiatrist carl jung‘s personality archetypes, which were outlined back in 1919.
Jung maintained that all humans have one dominant trait that leads to typical behavioral patterns, desires, values and motivations.
What are the brand archetype
What is a brand archetype? A brand archetype is a representation of your brand as a persona based on 12 key human desires and values, such as safety, power, and belonging.
The idea behind creating your archetype is to build a brand narrative and create an emotional connection with your target audience.
What are the different types of brand archetypes?
- The Innocent
- The Regular Guy or Gal
- The Hero
- The Outlaw
- The Explorer
- The Creator
- The Ruler
- The Magician
Who invented the 12 brand archetypes
Brand Archetype Wheel The 12 brand archetypes as we know them today were derived from Swiss psychiatrist Carl Jung’s personality archetypes, which were outlined back in 1919.
How many brand archetypes can a brand have
There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement.
Choosing the right archetype for your business is essential. But first, review the classic archetypes and understand their role in creating a deep connection with their target market.
What are the 12 main archetypes
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
Let’s take a look at a few examples: The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth.
How do you identify a brand archetype?
- Look at your values and mission
- Build on emotion
- Think of your audience
What are the 13 archetypes
There are 13 seduction archetypes; the siren, the sophisticate, the boss, the bohemian, the coquette, the goddess, the enigma, the sensualist, the lady, the diva, the empress, the ingenue and the gamine.
Do we all have 12 archetypes
He identified 12 universal, mythic characters archetypes reside within our collective unconscious. Jung defined twelve primary types that represent the range of basic human motivations.
Each of us tends to have one dominant archetype that dominates our personality.
Can a brand have 3 archetypes
A brand Cannot Have two Brand Archetypes | Top 3 Reasons: Brand archetypes are like user personas which helps them categorise.
The customers build a mindset for a brand and with time they trust them.
It’s just like you have made a new friend and with time you trust them, depend on them and share everything with them.
Can a brand have 2 archetypes
The short answer is to this question is: yes—you can choose multiple archetypes.
What are archetypes and its types
archetype, (from Greek archetypos, “original pattern”), in literary criticism, a primordial image, character, or pattern of circumstances that recurs throughout literature and thought consistently enough to be considered a universal concept or situation.
How are archetypes used in branding?
- Understand the Power and Potential of Your Brand
- Get to Know Your Customers
- Build on the Emotional Connection
- Use Symbolism for a Stronger Connection
- Review and Apply the Right Archetype
What are archetypes in design
Archetypes are the embodiments of the universal stories that all human beings share, which means that they represent something that each or us has a mental model of be it an angel, rebel or citizen.
After a short moment of thinking we are able to depict what such an archetype means.
Why is brand archetype important
Brand archetypes help you determine the human character traits that most accurately reflect your brand.
This enables your brand to create deeper connections with your audience and customers based on strong emotional interactions.
What are the 4 common archetypes
The Four Carl Jung Archetypes. Carl Jung identified four main archetypes—the persona, the shadow, the anima or animus and the self.
These are a result of collective, shared ancestral memories that may persist in art, literature and religion but aren’t obvious to the eye.
What is a brand archetype and how is it useful in SMM
A brand archetype is a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy.
Brand archetypes make branding more memorable and recognizable to their target audience.
What are the two most common forms of archetype
There are two sets of archetypes in literature: Character and Situation. Character archetypes are precisely what the term describes.
Characters in a story perform various specific functions throughout the plot, and these functions are what determines which archetype they fit into.
What are sub archetypes
The sub-level archetypes are equal in every way to the top archetypes. They simply have a specialization that differentiates them from the main archetype.
After all, each top-level is also listed as a sub.
What is Amazon brand archetype
Everyman archetype example: While a bit of the shine is off its star of late, Amazon is a classic example of an Everyman brand archetype.
The company appeals to anyone, and unlike businesses such as Paddy Power, Amazon actively swerves away from any divisive topic.
Which brands are hero archetypes
But in our everyday lives, we can look at Michael Jordan, Nelson Mandela, the Marines, Nike, and Red Cross as examples of the Hero.
What are three common forms of archetype?
- The Hero
- The Mentor
- The Everyman
- The Innocent
- The Villain
What is an archetype in business
“A very typical example of a certain person or thing” defines an archetype. Twelve archetypes describe our unique personality signature on everything we do or create.
Our personalities influence our buying decisions as well as the way we run our businesses.
What brand archetype is Apple
These characteristics can be summed up by two brand archetypes: the Revolutionary and the Explorer.
Apple establishes its revolutionary attributes by encouraging creative risks and innovation, and through this encouragement helps their customer become an explorer.
What is the Hero brand archetype
The hero brand archetype, also known as the warrior, superhero, crusader, rescuer, and warrior aims to make the world a better place for themselves and others through discipline, focus, and the ability to make tough choices.
What brands are the Lover archetype
Other Lover brand archetype examples include Victoria’s Secret, Haagen-Dazs and Hallmark.
Why do we need archetypes
According to Dr. Carol S. Pearson, archetypes represent patterns, and patterns represent predictability. This makes us feel safer when we can predict what will happen.
What is Mcdonald’s brand archetype
For example, McDonalds has a cardinal orientation – or- der. We see that this brand has high 66% dominance in the archetype “Ruler”, but it has low share in the arche- type of “Innocent”, “Magician” and “Sage”.
What is an archetype in advertising
Archetypal images are characters that represent deeply fundamental human needs and desires, and have often been used by the advertising industry to subtly persuade consumers to purchase their products or services.
Where does the word archetype come from
Archetype comes from the Greek verb archein (“to begin” or “to rule”) and the noun typos (“type”).
Archetype has specific uses in the fields of philosophy and psychology.
Citations
https://louisvuittonbrand.wordpress.com/brand-purpose/
https://www.womenlovepower.com/13-seduction-archetypes/
https://uxdesign.cc/brand-archetypes-c09771774c1a
https://www.investopedia.com/terms/b/brand-personality.asp
https://marchbranding.com/buzz/brand-archetypes/
