- Hire a sales leader
- Don’t build custom products
- Focus on upselling and cross-selling
- Pick a solid infrastructure technology partner
- Put your customers first
- Build an API
- Speed up sales
- Build a customer-success team
What is Dave McClure’s pirate metrics
Pirate Metrics—a term coined by venture capitalist Dave McClure—gets its name from the acronym for five distinct elements of building a successful business.
McClure categorizes the metrics a startup needs to watch into acquisition, activation, retention, revenue, and referral—AARRR.
What is a UGC loop
User-generated content, or UGC, loops work when a user creates their own content, which is indexed for search engines to draw in more users who will in turn create more content.
Pinterest and TikTok are good examples of this type of growth loop.
What is a content loop
Content loops involve publishing and sharing media, which is then shared by the business, its users or partners.
That action triggers signups, activations and user engagement, which leads to more sharing of the media.
This completes the “loop” or cycle.
What is a Good cac ratio
What is a good CAC:Ltv ratio? Ideally, LTV/CAC ratio should be 3:1, which means you should make 3x of what you would spend in acquiring customers.
If your LTV/CAC is less than 3, it’s your business sending out a smoke signal!
It’s an indicator to try and reduce your marketing expenses.
What are pirate metrics
AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue.
What are KPIs in M&A
Key Performance Indicators (KPIs) KPIs are generally defined as quantifiable measures used to evaluate the success of an organization, employee or process in meeting the objectives for performance.
In other words, you can only really know if you did well if you know how success is measured.
What is freemium software
Key Takeaways. Freemium is a business model in which a company offers basic or limited features to users at no cost and then charges a premium for supplemental or advanced features.
The freemium business model dates back to the 1980s, though the term was coined in 2006.
What is Aarrr model
AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue.
Acquisition (or awareness) – How are people discovering our product or company?
What is your North Star metric
The North Star Metric (NSM) is a metric that a company uses as a focus for their growth.
This number best reflects the amount of value that your company brings to your customers.
In addition, the North Star Metric gives direction to your company’s long-term growth versus short-term growth.
Why is AARRR called pirate
What are pirate metrics and AARRR? Pirate Metrics are so-called because the acronym of the five types of measurement spells out AARRR – everyone’s favourite pirate noise.
These metrics comprise of: Acquisition, Activation, Retention, Referral, and Revenue.
Sources
https://hotdogmarketing.net/develop-marketing-growth-strategy-framework-success/
https://ortto.com/blog/growth-loops/
https://www.simplilearn.com/bottom-of-funnel-marketing-article
https://www.investopedia.com/terms/f/freemium.asp
