A geographic target market relies on the physical location of a consumer’s residence, place of business or site of visiting to determine whether the consumer falls within the business’s targeted group.
What are the main market segments in the fashion industry
The fashion pyramid identifies five price segments. On the top we have couture, then we have ready to wear, diffusion, bridge, and mass market.
The higher on the pyramid, the higher the price gets, but the same for level of creativity and quality and therefore, the value proposition that is offered to the customer.
What are examples of behavioral segmentation?
- Purchasing behavior
- Benefits sought
- Buyer journey stage
- Usage
- Occasion or timing
- Customer loyalty
- User status
Why is geography important in marketing
Geographical information can help marketers worldwide see the bigger picture, align with the culture in various locales, and become more agile and responsive in seizing new market opportunities to stay ahead of the competition.
What are the 4 market segments and give an example of each
There are four main customer segmentation models that should form the focus of any marketing plan.
For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc.
What consumer segment does Starbucks target
The target audience of Starbucks is middle to upper-class men and women. It’s the percentage of the general public who can afford their higher priced cups of coffee on a regular or daily basis.
And this is who their marketing is targeted to reach.
What are geographic variables
area or regional differences used to segment a market.
Who are Starbucks customer segments
Starbucks target demographic includes students, professionals and employees. The typical Starbucks customer is single or newly married, as well as parents of younger or older children.
It is a popular coffeehouse brand for a wide swath of the population in the middle to upper classes.
What is the difference between geographic and demographic
The main difference between demographic and geographic segmentation is that demographic segmentation categorizes customers based on factors like age, education, income level, and ethnicity, while geographic segmentation categorizes customers based on their geographical location.
Who is under Armour’s target market
Under Armour targets men, women, and children from middle class and upper class backgrounds.
A typical Under Armour customer is athletic and health conscious. The company’s high quality lines of performance apparel, athletic footwear, and sporting accessories appeal to a wide range of demographics.
How much do African Americans spend on shoes
Looking at expenditures, Black households spent an average of $639 on footwear in 2019, compared with $419 for all households, according to the Labor Department’s 2019 Consumer Expenditure Survey.
Who is Starbucks target demographic
Its target demographic is urban and affluent, often on-the-go white-collar professionals looking to take their caffeine fix with them to the office.
The company considers its core customers to be educated, with an average age of 42, and average income of $90,000.
What are 5 examples of psychographics?
- Personalities
- Lifestyles
- Interests
- Opinions, attitudes, and beliefs
- Values
Citations
https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
https://www.edrawmind.com/article/apple-segmentation-targeting-and-positioning.html
https://penpoin.com/geographic-segmentation/
https://www.coursera.org/lecture/mafash/fashion-market-segmentation-PPEm1
