TrueView video discovery Video discovery ads appear alongside other YouTube videos, in Youtube search pages, or on websites on the Google Display Network that match your target audience.
You pay only when a viewer chooses to watch your video by clicking on the ad.
What is Trueview discovery
Formerly known as “In-Display” ads, TrueView Video Discovery is an ad format that that promotes your video on the YouTube search results page alongside related videos and on the YouTube mobile homepage.
The ad consists of a thumbnail image from the video along with a headline and description.
Which is a key benefit of TrueView discovery
A key benefit of TrueView discovery is that it reaches users scrolling down the YouTube home page.
TrueView discovery ads enable advertisers to capture their audiences at key moments of discovering new content on the YouTube home feed, watch page, and search results.
What is TrueView discovery ads
TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app.
These ads show a video thumbnail along with up to 3 lines of text.
Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the videohence, the name “TrueView”.
What is TrueView reach
TrueView for reach brings our popular skippable in-stream format together with the simplicity of CPM buying.
The ability to buy Trueview in-stream on a cost-per-impression (CPM) basis will help you reach your desired audience more efficiently.
Why is it called TrueView
TrueView is an ad format on the video-sharing platform, YouTube. The name says it all – the advertiser only pays if the user interacts with the video, or it’s “truly viewed”.
What is TrueView display
TrueView is a YouTube video ad format that gives the viewer options, the most common of which is the ability to skip the advertisement after five seconds.
There are four types of TrueView ads: In-stream ads allow viewers to skip the pre-roll ads after five seconds.
How is TrueView for reach billed
Its billing method is based on cost-per-view (CPV). It’s billed if the viewer watches 30 seconds of the ad.
It optimizes for impressions instead of views.
Who is a good fit for TrueView for action
An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good fit for TrueView for action.
What is a TrueView ad on YouTube
TrueView is Google’s proprietary cost-per-view, choice-based ad format that serves on YouTube, millions of apps, and across the web.
TrueView gives advertisers more value because they only have to pay for actual views of their ads, rather than impressions.
Viewers can choose to skip the video ad after 5 seconds.
How do I set up TrueView discovery ads on YouTube?
- Next to “Video ad formats” select video discovery ads
- Enter a budget
- Choose the networks you want the video campaign to run on
- Choose the locations where you want to target (or exclude) your campaign
- Choose the language of your customers
What’s a key benefit of TrueView in-stream
The key benefit of TrueView in-stream: It optimizes for impressions instead of views. It optimizes for impressions instead of views (like TrueView in-stream), and allows you to easily plan, set up, and buy your auction campaign in a familiar currency.
What is YouTube TrueView for action
What is TrueView for Action? TrueView for Action is a new campaign format available on YouTube designed to drive leads and conversions for your account.
Typically, YouTube campaigns are optimised towards a cost-per-view (CPV), where you enter the maximum amount you’re willing to pay for someone to view your ad.
Where do TrueView ads show
YouTube TrueView discovery ads appear in the places where users discover content on YouTube, including the search results page, related videos on the watch page, and the YouTube homepage.
What is the purpose of YouTube TrueView for action
TrueView for Action is a new campaign format available on YouTube designed to drive leads and conversions for your account.
Typically, YouTube campaigns are optimised towards a cost-per-view (CPV), where you enter the maximum amount you’re willing to pay for someone to view your ad.
What are two events that store visits for TrueView for action come from choose two
The correct answers are: Users who watched 10 seconds of the ad and visited a store location within 30 days.
Which TrueView ad format is optimized for product awareness
TrueView for reach is optimized for product awareness.
Which marketers would be an ideal client for TrueView for action
The correct answer is: A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
How do I set up a TrueView campaign?
- In the account tree, select the account where you want the video campaign to appear
- In the type list, select Campaigns
- Click Add campaign above the data view
- Select the new campaign in the data view
What is the difference between video action campaigns and TrueView for action campaigns
Ad formats: Video action campaigns include a mix of skippable in-stream ads and in-feed video ads within one campaign and use responsive ad groups, while TrueView for action campaigns only include skippable in-stream ads and use standard ad groups.
What is a discovery ad
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
What all types of TrueView ads can we run?
- TrueView Video Discovery YouTube Ads – these can appear in YouTube searches as videos, or as display ads alongside videos
- TrueView In-Stream Ads – these skippable ads play before YouTube videos
How long can TrueView ads be
The ads give the audience the option to skip to the organic content after 5 seconds.
YouTube in-stream non-skippable ads – These ads can be up to 15 seconds long and they require the audience to watch the whole ad before the video content is played automatically.
Are TrueView ads skippable
TrueView in-stream ads are skippable ads that play before or during another video from a YouTube creator.
After viewers watch five seconds of your video ad, they have the option to either continue watching or skip the remainder of the ad.
These ads can be tailored based on your goal.
Are all TrueView ads skippable
So, utilising the Discovery network as well as video. In early 2022, all Trueview for action ads (Skippable only) are automatically being upgraded to video action campaigns (which don’t allow you to just select skippable).
What is YouTube search and discovery
YouTube’s search and discovery system helps viewers find the videos they’re most likely to watch and maximize long-term viewer satisfaction.
Get answers about your video and channel performance with the following FAQs.
How do Google Discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
What are the benefits of discovery ads
The Benefits of Google Discovery Ads Reach more of Google with a single ad campaign.
Drive engagement with richer, more relevant ads. Visually rich ads rendered natively across Google properties at scale.
Automated bidding options to meet your media performance goals.
What is the difference between discovery ads and display ads
A key difference between Google Discovery ads and Google Display is who the ads are reaching and where they are shown.
Discovery ads are said to reach people who are ready to discover and engage.
Whereas Display ads are great for general awareness, which isn’t always the main objective of eCommerce businesses.
How do I create a discovery ad?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Select your Discovery campaign subtype
Which is a key benefit of YouTube discovery
It optimizes delivery to users who are most likely to buy. It drives users to click a link or take action on an ad.
It helps advertisers maximize views. It reaches users scrolling down the YouTube home page.
Sources
https://surfsideppc.com/youtube-advertising-costs/
https://www.sfdigital.co.uk/blog/trueview-video-discovery-ads/
https://metrictheory.com/blog/the-ultimate-guide-to-choosing-the-right-youtube-ad-format/
https://influencermarketinghub.com/how-much-do-youtube-ads-cost/
https://rivervalleymediagroup.com/what-is-youtube-trueview/
