Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
Where do discovery ads show on YouTube
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
This change will not affect campaign features or functionality, and there’s no action required for existing campaigns.
You’ll start to see the new name in Google ads over the next weeks.
How do discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
How are Discovery ads different
Discovery ads are mobile-friendly native ads with a visual focus. They use Google’s AI to combine images and written copy to display a compelling and engaging message to highly targeted audiences on 3 different platforms.
Why are Discovery ads used
Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app.
They are meant to reach audiences in the moments when they’re ready to discover new products and services.
What is the difference between discovery ads and display ads
A key difference between Google Discovery ads and Google Display is who the ads are reaching and where they are shown.
Discovery ads are said to reach people who are ready to discover and engage.
Whereas Display ads are great for general awareness, which isn’t always the main objective of eCommerce businesses.
What are Google Discovery ads
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
Does Discovery Plus have adverts
Yes, Discovery Plus have started to show adverts.
Are Discovery ads good
In our testing (more on this below), Discovery Ads have been proven to be a cost-effective branding solution on an advertising platform that has historically lacked good branding options (unless you have stellar video creative).
How do I start discovery ads?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic‘, or ‘No goal’
- Select the Discovery campaign type
- Select your Discovery campaign subtype
What is YouTube discovery ads
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
How do I target Google Discovery ads?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Click Continue
Which is better discovery ads or search ads
It all depends on the target market you are targeting. If you choose to show ads when potential buyers are looking for products, choose Search Ads.
However, if you want shoppers to see your product while they’re looking at a product similar to what a potential buyer has seen, opt for Discovery Ads.
What are Discovery carousel ads
Discovery Carousel Ads The carousel ad format allows for up to 10 images or card placements visible to users in the order you upload them.
Within each card placement, you are allowed to add a headline and a final URL link.
What are the benefits of discovery ads
The Benefits of Google Discovery Ads Reach more of Google with a single ad campaign.
Drive engagement with richer, more relevant ads. Visually rich ads rendered natively across Google properties at scale.
Automated bidding options to meet your media performance goals.
How are Google Discovery ads charged
Discovery ads are charged on a cost-per-click basis. Why we should care? Discovery campaigns highlight ways in which Google is taking advantage of its multiple properties and host of audience data to automate ad targeting and serving across its ecosystem.
What is TrueView discovery ads
TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app.
These ads show a video thumbnail along with up to 3 lines of text.
Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the videohence, the name “TrueView”.
Are discovery campaigns display
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs using a single campaign.
What is Discovery ad engagement
An engagement occurs when a consumer engages with an ad (for example, watching a video ad for at least 10 seconds).
Engagements can help you understand how well your ad is performing. Relevant, highly-targeted ads with attractive content can encourage viewers to engage more deeply with your brand.
Where do Google display ads appear
They can appear beside, above, or below search results on Google Play, in the Shopping tab, and Google Maps, including the Maps app.
Google search partners: Ad might appear with search results on websites of Google search partners.
How do I optimize discovery ads
Best Practice: Use Smart Bidding to optimize the performance of your Discovery ads. For example, if your goal is to drive more conversions, you may want to use the Maximize conversions strategy.
You can also use the Target CPA recommended based on your account performance to achieve your marketing goals.
Where are Google Ads placed
Google search sites: Ad can appear above or below search results on Google Search.
They can appear beside, above, or below search results on Google Play, in the Shopping tab, and Google Maps, including the Maps app.
Google search partners: Ad might appear with search results on websites of Google search partners.
How do I run a discovery ad on YouTube?
- Next to “Video ad formats” select video discovery ads
- Enter a budget
- Choose the networks you want the video campaign to run on
- Choose the locations where you want to target (or exclude) your campaign
- Choose the language of your customers
Can you use videos in Discovery ads
LIke all Google ads, TrueView discovery ads have their own video requirements. For each ad, you’ll need to upload a video URL, select an image thumbnail, and add a headline of up to 25 characters and two lines of description up to 35 characters each.
You can review more specific technical requirements here.
Can you use video in Discovery ads
Today, we are updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’.
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
What are discovery campaigns
Discovery campaigns let you share your brand’s story with people across Google’s feeds when they’re open to discovering new products and services.
Expansive reach: Reach up to 3 billion customers across the YouTube Home and Watch Next feeds, Discover*, and the Gmail Promotions and Social tabs using a single campaign.
Can you use gifs in Discovery ads
Select images that work well with your logo and can be combined with any of your headlines, any of your descriptions, and your landing page.
Supported file types are JPG, PNG, and static GIF.
What does Discovery mean in digital marketing
The marketing discovery process is all about uncovering low-hanging fruit and learning about big-picture goals.
During marketing discovery, we ask lots of questions about business goals, customers, the sales process, competitors, past marketing activities and general business challenges.
How are shopping ads triggered
Shopping Ads work by taking the product types in your Product Feed and then showing them, using Google’s own keyword data.
So, essentially, you’re advertising based on product types.
What is placement in Display ads
Placements are locations where your ads can appear on YouTube or the Google Display Network.
A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.
What is Google search discovery
Google Discover is a feed curated by Google to deliver articles and videos on mobile devices.
The content delivered to users is personalized through searches and related stories. Users also have the opportunity to further customize what they see on their feed by following topics that interest them.
References
https://www.mindshareworld.com/news/pov-youtube-select/
https://developers.google.com/search/docs/appearance/google-discover
https://www.simplilearn.com/what-are-google-discovery-ads-article
https://advertising.amazon.com/solutions/products/sponsored-brands
