In general, if you’re new to Facebook advertising it’s best to start with the traffic objective to increase web traffic and build up the number of event actions tracked by the Facebook pixel.
Once you have enough of these, feel free to dive into conversion led campaigns to generate the leads or sales you really want!
When should you run a traffic campaign
The traffic objective is better used when looking to increase awareness via blog viewership for example.
Or if you are looking to build your pixel audience for a future retargeting campaign, the traffic objective might yield you cheaper clicks (aka website visits).
How does Facebook calculate traffic campaign
It is calculated by dividing total clicks by impressions. In our above example, an ad that received 100 clicks and 100,000 impressions has a low CTR of 1% However, if the total number of impressions was 1,000, that is a CTR of 10%.
Why are traffic campaigns important
In digital advertising, web traffic campaigns allow you to reach potential consumers as they go about their digital lives and drive them to your website.
Traffic-focused ads reinforce your brand and help get consumers closer to making a purchase.
What is a traffic campaign
Traffic campaigns are designed to drive traffic to your site, landing page or ecommerce store.
This is one of the most common ad types on Facebook. Website traffic is one of the most important metrics to track for ecommerce and online businesses.
What is a traffic campaign in marketing
Traffic campaigns bring the target audience to your website, landing page, or eCommerce store.
It is one of the most common ad types used to grow the customer base immensely.
Traffic campaigns attract visitors by showing them ads with personalized content.
What does traffic mean on Facebook
The traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that: Send people to a destination such as a website, app, phone call or Messenger conversation (Website Clicks) Increase the number of people going to your mobile or desktop app (App Engagement)
How do I start a traffic campaign
To create your ad campaign with the Store Traffic objective: Go to Ads Manager.
Select + Create. Select Store Traffic as your marketing objective.
How do you increase traffic on Facebook?
- Optimize Your Facebook Page to Drive Clicks
- Post Updates Regularly
- Find out Which Posts Resonate with Your Audience
- Start Boosting Your Posts
- Run Facebook Ads
- Combine Facebook Ads and Email Marketing
How do I run a successful Facebook campaign?
- Have a goal in mind
- Target your audience
- Use Eye-catching ad images
- Know what to say (and what not to say)
- Don’t sound like an ad
- Leverage A/B split testing
- Install Conversion Pixels
- Start Retargeting
How do I attract traffic to my Facebook page?
- #1: Promote Your Facebook Page On Your Other Social Networks
- #2: Promote Your Facebook Page On Your Blog
- #3: Tell Your Email List About It
- #4: Participate In Facebook Groups
- #5: Do Shout Out Exchanges With Other Facebook Pages
- #6: Post multiple times Per Day
How do I analyze a Facebook campaign?
- Monitor reach and impressions
- Evaluate your engagement rate
- Track Facebook social media referrals
- Calculate the click-through rate
- Measure your bounce rates
- Calculate your Return on Ad Spend (ROAS)
- Measure conversion rates
- Calculate CPC and CPM
What is store traffic campaign
Campaigns with Store Traffic objective enables you to: Set local information for each of your stores.
Display store locator map within the ad to encourage store visits. Reach people within a set radius around a store.
What social media traffic
Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms.
For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand’s website will be counted in your digital analytics reports as social traffic.
What is Facebook engagement campaign
The engagement objective is designed to get more people to see and engage with your Facebook post or Page.
With engagement as your objective, you can create ads that: Boost your posts (Post Engagement) Promote your Page (Page Likes) Raise attendance at an event on your Page (Event Responses)
What is the best campaign objective for Facebook ads 2022?
- #1
- #2
- #3
- #4
- #5
- #6
Why is social media traffic important
Social media is said to be the primary source for generating eCommerce traffic. Social media leads ahead of the traditional media in driving traffic to your website.
They bring in ample of opportunities to gain the business visitors and convert into leads.
How do I increase Facebook ad traffic?
- Make the content good (really good)
- Nudge people to share
- Create content with mass appeal
- Test different campaign objectives
- Create content solely for lookalike audiences
What is the best goal for Facebook ads
The primary aim of these objectives is to build people’s interest in your business by showing your ad to more people.
Awareness objectives optimize for impressions so your ads can be shown to the largest number of people within your target audience.
What goal is best for Facebook ads
Awareness Objectives The primary aim of these objectives is to build people’s interest in your business by showing your ad to more people.
Awareness objectives optimize for impressions so your ads can be shown to the largest number of people within your target audience.
What goal should I choose for Facebook ads
1. Brand awareness. Use this objective when you want to introduce your brand to a wider audience or increase awareness of your products and services.
This Facebook objective is ideal when you need to pique the interest of a new audience or stay top of mind with current customers.
What is the cheapest campaign objective for Facebook ads
Traffic is also the most cost-effective way to get clicks. The traffic objective cost just $0.57 per click, while views cost $1.38 per click and the leads objective cost $1.52 per click.
Ultimately, the traffic objective is the best way to get clicks on your Facebook video ad, even compared to the leads objective.
How social media increase traffic?
- Optimize your social profiles
- Use social proof
- Use less popular platforms too
- Time it right
- Make share buttons obvious
- Promote your content
- Engage your audience
- Be responsive
Do Facebook traffic ads convert
If you select the Conversion objective instead of the Traffic objective, Facebook will optimize your ads to focus on people who are most likely to visit and convert (make a purchase) on your site rather than simply viewing.
How do I get traffic to my website on Facebook ads?
- Go to your Page and select Promote
- Choose a goal
- Choose your ad creative
- Create your audience
- Set your budget and duration
- Track conversions
- Confirm your payment information
- Submit your ad
What targeted traffic
What is targeted traffic? Targeted traffic is the term used to describe people visiting a website intentionally because they believe it can satisfy their intent.
This can be an answer to a question or a solution to a problem through a product or service.
How many campaign objectives does Facebook ad support
The six Consideration campaign objectives—Traffic, Engagement, Video Views, Lead Generation, Messages, and App Installs—optimize for a specific action such as link clicks or comments.
Facebook will show your ads to people within your target audience who are likely to take the action you’ve chosen.
How do you use social media for growing traffic and sales?
- #1 Use Facebook Dynamic Ads to do remarketing
- #2 Optimize the visual content of your Facebook Ads with Carousel format
- #3 Run giveaways to drive social referral traffic
- #4 Use Facebook Messenger as a Customer Support channel
How much traffic does social media generate
But the low average is also confirmed by research from data & digital marketing agency Merkle.
In 2019, their Digital Marketing Report showed the average for social media was 4% of all traffic.
How is social media traffic measured
To calculate your audience growth rate, track your net new followers (on each platform) over a reporting period.
Then divide that number by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage.
What is a good website traffic
Anything less than that is below average, while having it around 50% is considered to be good.
When you get new visitors to your website, some of them will “stick” (return), so you should always be drawing in new visitors – and Sullivan says that 50%-70% is a good range.
Citations
https://www.agorapulse.com/blog/facebook-ad-objective-choices/
https://en-gb.facebook.com/business/help/956093091134327
https://blog.hootsuite.com/tracking-social-media-in-google-analytics/
https://www.unstack.com/blog/facebook-ads-cpm
https://www.wpromote.com/blog/seo/understanding-types-traffic-visitor-engagement-metrics
