The more downloads and user engagement your app has, the better its rank position will be.
You want to keep increasing your download velocity, meaning the number of downloads your app gets within a certain amount of time.
The higher the velocity, the higher the rank.
How does App Store choose keywords
Choose accurate keywords For example: Property,Real Estate,House. Choose keywords based on words you think your audience will use to find an app like yours.
Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches.
Which tool can help you discover new keywords
Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
What company uses cost per click
The pay-per-click model is used by online platforms such as Google AdWords and Facebook.
Understanding the cost of these campaigns and tying them back to a specific goal, such as product sales, is vital to make marketing spend efficient.
What factors influence the suggested bid range
Suggested bid range The suggested range is based on our assessment of multiple factors, including how customers have responded to your ad and other advertisers’ ads on this same keyword, your bid history for this keyword, and other advertisers’ bid histories for it.
How do I choose keywords for an app?
- Don’t use spaces, use commas
- Cut connector and stop words
- Don’t use names for numbers, use digits
- Don’t repeat keywords
- Consider using plurals and typos for languages other than English
Where can you create a custom product page to promote your app
Configuring in App Store Connect When creating a custom product page in App Store Connect, you can choose to start with a copy of your default product page or a blank page.
You can then customize screenshots, promotional text, and app previews for any of your page’s localizations.
What’s a good conversion rate App Store
The general consensus across forums, independent research and brand-provided analysis is that most apps have a 1-2% average conversion, so hitting anything above 2% should be considered a strong conversion rate.
What is a good listing conversion rate
A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal.
Moreover, we must mention that the top brands enjoy better results.
Who uses pay-per-click
Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models.
What is iAd framework in IOS
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.
How do I bid on freelancer jobs?
- Select your work category or skill
- Click on a project within your price range or adjust your settings using the sliders
- Click the Bid on this Project button
- Read the Project Description Carefully
- Complete the Bid Details
What can you do with the campaign management API
With the API, you can build software to manage your campaigns, ad groups, and keywords.
It allows advertisers and third parties to more efficiently manage larger Apple Search Ads accounts and campaigns.
What is a bid range
The bid range reveals how much your competitors are bidding on your winning bids.
For example, if the bid range for a keyword is 0.54 ~ 1.7 and your bid is 0.43, it means you are bidding below the market rate, and you may not get any impressions at all, unless other people’s budgets run out.
What companies use PPC?
- WebiMax
- AdVenture Media Group
- Bird Marketing
- CPC Strategy
- Directive Consulting
- Disruptive Advertising
- Brainlabs
- Ignite Visibility
What is pay-per-click model
Pay-per-Click (PPC) is a digital advertising model where a business pays an ad publisher for every user click on their advertisements.
While “PPC” is often used exclusively to describe search engine advertising platforms such as Google AdWords, the business model is used by a variety of advertisers.
Can you retarget from App Store
The answer to this question is simple. You can’t.
How do I add words to my Iphone
Right click on the image and click on “Get Info.” Now you will see the photo’s metadata.
Click on any of the italicized text (Add a Title, Add a Description, Add a Keyword, etc.) to edit.
Hit your Return key to make the change.
How do I create keywords in Word
Click the top half of Add keyword in the Home ribbon tab. This displays a line for a new keyword in your Keyword Panel.
After you enter the keyword, press the Enter keyboard shortcut. This saves your new keyword and displays your keywords in alphabetical order.
What is a Cpm bid
Cost-per-thousand impressions (CPM): Definition A way to bid where you pay per one thousand views (impressions) on the Google Display Network.
Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen.
What is Cpt bid
The CPT bid is essentially the amount you are willing to pay for a tap (which is the same as a click, but on mobile).
They are essential in order to bring in a bigger volume for a better price.
What is cost per tap
Cost-per-tap (CPT) is the price that Apple charges the campaign for a tap. It is calculated on how relevant the app is for that search, what your maximum bid is, and what your nearest competitor is willing to pay.
How do you calculate cost per tap
Cost-Per Tap CPT is a cost model where you pay for every tap on your ad.
Your CPT is calculated by dividing your total spend by the number of impressions you received.
How do I increase my TTR
Improving your TTR can be done within your Search Ads account by adding negative keywords to broad/search match, zeroing in on the right dimensions (best practice #5) or applying a CPA goal (which ups the chances of you receiving higher quality impressions).
How is CVR calculated
CVR = (number of conversions / impressions) x 100 For example, if an ad was served to 5000 users, and 250 of them installed the app as a result, the CVR would be 5%.
Sources
https://bippermedia.com/apple-seo/
https://splitmetrics.com/blog/apple-search-ads-benchmarks-2020/
https://www.bigcommerce.com/ecommerce-answers/ppc-pay-per-click/
