The main strengths of ethnography are that they give an in-depth picture of a social setting and are frequently backed up with other research methods.
Moreover, the observation can sometimes turn into a casual conversation, enabling the researcher to gain more information.
What is the difference between ethnography and netnography
Ethnography comprises research into all forms of human communication, including body language and tone of voice.
Netnography incorporates human online communication, which is textual communication, or some multimedia communication such as video, audio, pictures.
What questions does ethnography answer
Ethnography can often answer questions about the social rules, the conventions and the contingencies which operate in a particular setting.
Can ethnography be done online
[01] There are different ways to do online ethnography, including: Self-ethnographic research, where a researcher becomes part of a community and documents her own experiences.
Non-participant online ethnography, where researchers decide to only observe, for example, an online community.
How does ethnographic research collect data
Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences.
Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function.
How do you write a good ethnography?
- Identify Research Question
- Determine Location(s) for Research
- Formulate Presentation Method
- Acquire Permissions and Access
- Observe and Participate
- Interview
- Collect Archival Data
- Code and Analyze Data
Why do we study ethnography
The main advantage of ethnography is that it gives the researcher direct access to the culture and practices of a group.
It is a useful approach for learning first-hand about the behavior and interactions of people within a particular context.
Why is digital ethnography important
“Digital Ethnography helps respondents to asynchronously record their behaviours for several days. It allows them to record repetitive behaviours over time, in their everyday context offering the researcher a periscope into their lives, be in access to their homes or workplaces.”
What are the different types of ethnography
Ethnographic methods are qualitative, inductive, exploratory and longitudinal. They achieve a thick, rich description over a relatively small area.
How many types of ethnography are there
There are several types of ethnographic research, namely; business, educational and medical ethnographic research.
All based on different fields of human endeavor and each type is defined by specific characteristics.
What are the two types of ethnography
There are two main types of ethnographic research, depending on how it is conducted: relational and digital.
These types of ethnography enable researchers to learn about the language, culture, social relationships, food availability, and habits of people that may not have been studied before.
What is social media ethnography
The everyday life of the social media ethnographer involves living part of one’s life on the internet, keeping up to date with and participating and collaborating in social media discussions.
This is not simply a virtual experience but is connected to the material world in important ways.
What is the history of ethnography
Ethnography originated in early anthropology in the 1800s. The roots of ethnography can be traced back to colonisation of the ‘New World’, when anthropologists became interested in exploring races and cultures outside Europe.
What are the advantages and disadvantages of ethnographic accounts?
- It can be difficult to choose a representative sample
- It takes a lot of time
- It depends on the ethnographer’s relationship with his subjects
- It depends on people’s openness and honesty
- It can lead to cultural bias
What is the strength of ethnography design
Ethnography has many strengths, including that it looks at complex cultural phenomena and that it looks at the big picture and takes a holistic view.
Why is ethnographic research useful
Ethnography involves observing people in their own environment to understand their experiences, perspectives and everyday practices.
This can give in-depth insight into a particular context, group or culture.
How is ethnographic research unique
Ethnography is the branch of anthropology that involves trying to understand how people live their lives.
Unlike traditional market researchers, who ask specific, highly practical questions, anthropological researchers visit consumers in their homes or offices to observe and listen in a nondirected way.
What are digital ethnographic methods
Digital ethnography has its origins in traditional ethnography. It is a digital transformation of in-person Ethnography that leverages the power of smartphones, video and computers to help Researchers remotely generate rich, contextual insights into human needs, behaviours, journeys and experiences.
What are the challenges of ethnography?
- Blurring of the Field
- Context
- Missing Depth of Ontological/Epistemological Underpinnings
- Redefining Culture
- Ethics
- Rigor
What is the value of ethnographic research
The ethnographic method, applied with rigor, is valuable in the analysis of a real phenomenon if the particular context in which the study developed is well defined.
With an ethnographic approach, researchers can uncover cultural nuances that evidence different realities.
What is context in ethnography
Context, both in micro- and macro-ethnographic approaches, is meant to provide cues for the selection of “relevant” features of behavior vis-a-vis specific conceptual frames.
Contextualization, therefore, follows a body of theory and a set of theoretical princi ples.
What are the three main types of ethnography
However, in this article, they have been divided into 3 different categories and they are known as medical ethnography, business ethnography, and educational ethnography.
These three categories have been chosen to provide the most possible information about human behavior and much more.
What is the difference between virtual ethnography and digital ethnography
Digital ethnography, which is sometimes referred to as netnography or virtual ethnography, is the term used to describe carrying out ethnographic market research in an online space.
Online spaces are often accessed by researchers to observe the participant in their natural environment.
What is the goal of ethnographic research quizlet
What is the goal of ethnographic research? Describe, analyze, and interpret the culture of a group over time, in terms of the group’s shared beliefs, behaviors, and language.
What is unique about ethnographic fieldwork
The unique aspect of ethnographic fieldwork is the process of conducting observations. The ethnography is not a passive observer.
Rather, the ethnographer lives within and among the people and culture being studied. This immersion process is done for no less than a year, and usually for several years.
What are some examples of ethnographic research questions?
- What do you enjoy about this product or service?
- Why do you use this product?
- What specific needs does the product meet for you?
- What specific needs does the product fail to meet?
- Does the pricing of the product equate its value?
Which statement is true of ethnographic research
Answer and Explanation: 1) The following is true of ethnographic research: B. It is less structured than focus group research.
How long is ethnography research
For something to be ethnography it needs to, of course, involve use of ethnographic methods, such as participant observation (as one element), and also time.
I see a minimum of 6 months as being necessary for good ethnographic research and it is much better if one spends at least a year at one’s field site.
What are the 4 ethnographic techniques
Ethnographic methods are qualitative, inductive, exploratory and longitudinal.
How do you plan an ethnographic study
First, it is conducted on-site or in a naturalistic setting in which real people live.
Second, it is personalized since you as the researcher are both observer and participant in the lives of those people.
Ethnography also collects data in multiple ways for triangulation over an extended period of time.
References
https://pubmed.ncbi.nlm.nih.gov/22128583/
https://indeemo.com/blog/digital-ethnography
https://kcossin.com/2019/04/02/ethnographic-consumer-research-a-cultural-marketing-tactic-to-enhance-consumer-insight/
https://lp2m.uma.ac.id/2020/11/21/qualitative-research-methods-objectives-characteristics-and-strategies/
