Companies in the beverage industry utilize related diversification as a strategy that enhances their competitive advantage.
Coca cola, a beverage company, has existed in the soft drink industry for decades and has profoundly implemented related diversification to improve its competitive advantage.
Does Coca-Cola have product diversification
The cola company has a low diversification as it only serves in the beverage market unlike its rivals Pepsi Co. that has diversified into the food market; they produce snacks such as Lays, Doritos, and Ruffles etc.
When did Coca-Cola diversify
1960s: Diversification This investment was a key step for Coca‑Cola expanding and diversifying its portfolio in the years to follow.
Since then, The Coca-Cola Company has grown to offer more than 3800 drinks across a wide range of categories.
Is Coca-Cola a diversified company
Even though Coca-Cola has diversified its operations, yet their flagship product is still the biggest revenue earner.
They have been, and are currently, expanding into the flavored drink lines, which can take the spotlight away from their star, the original Coca-Cola drink.
Why is Coke diversified
In its expansion, Coca-Cola developed four of the world’s top five non-alcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta and Sprite.
In addition to these carbonated beverages, the brand owns several other product lines with a portfolio of greater than 3,900 beverages.
How did Coca-Cola expand globally
Going Global In 1919, The Coca-Cola Company was sold to a group of investors led by a man named Ernest Woodruff.
In 1923, his son Robert W. Woodruff was elected President of the company. Woodruff expanded the company and brought Coca-Cola to the rest of the world.
What is unique about Coca-Cola
Experience. A significant part of Coca-Cola’s success is its emphasis on brand over product.
Coke doesn’t sell a soft drink in a bottle; it sells “happiness” in a bottle.
Which form of diversification did Pepsi follow
By merging with Frito Lay, Pepsi followed a conglomeration diversification method since Frito Lay produces food while Pepsi produces drinks and beverage products and after the merge the conglomerate started producing additional products including Lays, Cheetos and Doritos which were not being produced before the merge.
Who are the competitors of Coca-Cola
The Coca-Cola Company competitors include Red Bull, Tetra Pak, PepsiCo, Keurig Dr Pepper and Soylent.
The Coca-Cola Company ranks 2nd in Product Quality Score on Comparably vs its competitors.
How should Coca-Cola continue to move beyond its core competency
People who have loyalty for Coca Cola they would like to try new soft drinks So this is the right decision of Coca Cola to move beyond their core business of soft drinks , this idea would lead to increase their market share by coming years Create new products for new categories.
What is Coca-Cola’s vision for globalization
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit.
And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
Why is Coca-Cola a globalized product
The concept of globalisation has been very vital for the Coca-Cola Company as it has enabled the expansion of their business in various countries around the world.
Currently, as a result of globalisation, the company operates in over 200 countries around the globe serving millions of customers.
What is Coca-Cola’s organizational culture
They are employee-led, company-recognized networks formed to act as a resource to both employees and the organization.
They are regionally structured, globally connected groups of employees with common interests or backgrounds who wish to create a better shared future for people everywhere.
What is the history of Coca-Cola company
1890s. The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John S. Pemberton (1831–88), at his Pemberton Chemical Company.
His bookkeeper, Frank Robinson, chose the name for the drink and penned it in the flowing script that became the Coca-Cola trademark.
How did Coca-Cola become global
We began building our global network in the 1920s. Our global growth expanded during World War II when Coca-Cola President Robert Woodruff believed that every American service man and woman should have a Coke at their disposal, no matter where they were or the cost to the company.
Does Coca-Cola have sustainable competitive advantage
Coca Cola is a industry leading brand of soda products. However, the brand’s popularity rests on some critical strengths which have helped it create sustainable competitive advantage.
Why is Coca-Cola successful globally
The Company listened to its consumers and quickly responded by returning the original formula to the market as Coca-Cola classic®.
The Company’s global strategy during the 1980s continued to bring consumers on every continent refreshing products for every occasion and every lifestyle.
Is Coca-Cola a multinational company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola.
The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.
What impact did Coca-Cola have on society
Coca-Cola’s Sustainability History Since 1917, our efforts have covered a wide range of topics including: water sustainability, women empowerment, community well-being, sustainable packaging, climate protection, human and workplace rights, and sustainable agriculture.
How does Coca-Cola use the marketing mix
Coca Cola follows a price discrimination strategy in its marketing mix. This means that they charge different prices for products in different segments.
The beverage market is considered an oligopoly, with a small number of sellers and a large number of purchasers.
How has globalization affected Coca-Cola
Worldwide, nearly 10,000 Coke beverages are consumed every second. The more Cokes the international marketing team sells, the more revenue the company makes.
Much of the company’s 40 billion dollars in revenue growth now comes from globalization, not just growth within the borders of the United States.
How did Coca-Cola spread throughout the world
The company started expanding in its early years and by 1900 it had spread to Asia and Europe.
Throughout World War II American troops were provided with Coca Cola and at that time it was manufactured in over 60 factories around the world.
It became a global symbol of Americanism.
What is Coca-Cola growth strategy
We aspire to achieve a balanced combination of global, regional and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion.
How does Coca-Cola compete with its competitors
Through its competitive positioning strategy, Coca-Cola stays ahead of its competitors by offering an extensive product line, providing superior customer service, and expanding its advertising efforts.
Coca-Cola dedicates a significant portion of its net revenue to advertising, contributing to its high market share.
Does Coca-Cola have a competitive advantage over Pepsi
Conclusion: Coca Cola is a leading brand with several sources of competitive advantage. Its market leading position is owing to its focus on product quality, marketing, research and innovation as well as several more factors.
Being a leading soda brand, its only main rival is Pepsi.
Why Coca-Cola still dominates the beverage market
Coke is sold in more than 200 countries and territories worldwide. This diverse representation helps the company in steady growth.
Coke also has one of the world’s largest distribution networks and derives more than 40% of sales from developing and emerging economy with the growing middle class.
What made Coca-Cola successful
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a soft drink in a bottle; it sells “happiness” in a bottle.
What are the major strengths of the Coca Cola Company?
- Dominant market share in the beverage industry
- Diversified product portfolio with 21 billion-dollar brand
- The largest advertising budget among the competitors
- The most recognizable beverage brand in the world
How does Coca-Cola segment its market
TARGETED MARKETING. Coca-Cola takes every customer as a target, however its segmentation is mainly based on “age, family size and income.”
The perfect segmentation was a main factor for Coca-Cola’s success.
Is Coca-Cola a multinational enterprise
Coca-Cola is a Multinational Enterprise that operates in many nations or host countries one of them being Kenya.
What was the biggest marketing approach of Coca-Cola
Promotion. Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.
Citations
https://diversity.social/certification-pepsico/
https://money.cnn.com/quote/shareholders/shareholders.html?symb=KO&subView=institutional
https://www.coca-colacompany.com/company/history
https://www.notesmatic.com/coca-cola-sources-of-competitive-advantage/
https://hbr.org/1978/07/diversification-via-acquisition-creating-value
