Generally, a good CTR is any percentage that beats your channel average. So if 5% of people click your content, you should set a goal to reach 6%, 7%, 8%, and beyond.
Also, according to YouTube, 50% of channels have a 2-10% CTR. That’s another benchmark you can use to track your progress.
What is 30 day click attribution
A 30-day or longer attribution window is recommended for on-device channels because it allows advertisers to attribute all their installs per campaign and understand true performance.
What is EVC Google
As explained by Google: “EVCs measure the conversions that take place after someone views 10 seconds or more of your skippable ad, but doesn’t click, and then converts within a set amount of days.
How YouTube help creators make a living
Advertising is the primary way Creators can earn money on YouTube. Advertising revenue is generated when people watch ads that are running on videos.
This revenue from ads is shared between YouTube and the Creator – thus empowering Creators to directly profit from their work.
What is the best attribution setting
Because of the changes in the Facebook attribution system, we’ve found that it is now best to use the 7 day attribution setting in the campaigns the we are running in our agency.
7 day attribution does take a little longer to report, but the data is far more accurate.
What’s a key benefit of bumper ads
Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.
With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience.
What are the three key reasons advertisers choose YouTube to help build their brands
The three key reasons that the advertisers choose YouTube to help build their brands, are that YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
Which percentage of YouTube ads are audible
95% of YouTube ads are audible. To drive impact and connect with viewers you are recommended to Leverage the power of audio in your ads to lift brand awareness.
Is High vtr good
VTR should really only be used as supporting evidence to an ad’s success. The people who made the video may want it to be seen to the end.
In most cases, an advertiser doesn’t need a high VTR for their ad to be successful.
Do bumper ads have CTA
Google to introduce CTAs on bumper and non-skippable YouTube ads. Google announced that will soon unveil CTA (call-to-action overlays) on YouTube bumper and non-skippable ads.
The new call-to-action overlays will enable advertisers to display an interactive element which will aim to motivate clicks over YouTube videos.
How much does a 30 second YouTube ad cost
Influencer Marketing Hub estimates that YouTube ads can cost anything between $0.10-$0.30 per view, with a $2,000 average cost to reach 100,000 viewers.
A view is counted when a viewer watches 30 seconds of your video or interacts with it by clicking on it.
Which YouTube ad type is best
If you want to promote your YouTube channel, discovery ads are the best option.
If you want to get your message to a huge audience and have a big budget, then YouTube Mastheads are the best ad type.
What does Google recommend you avoid using in your bumper ad
Google recommend you avoid using Text slides, subtitles, and voice-overs in your bumper ad.
An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wallor speaking directly to the camera.
References
https://www.businessnewsdaily.com/15919-what-is-conversion-tracking.html
https://school4seo.com/google-video-advertising-exam/whats-a-key-benefit-of-trueview-in-stream/
https://wooshii.com/help/view-rate-vtr-good-vtr/
https://www.youtube.com/howyoutubeworks/product-features/monetization/
