Abstract. Apple’s brand value had astronomically ascended due to its relentless focus on keeping its customers happy with its well designed hardware backed up by its proprietary software.
Apple’s products were sold in classy retail stores that set the gold standards for sales and support of tech devices.
How did Apple have built strong brand
A big contributor to Apple’s success is that they know that one successful product does not ensure brand power.
In order to gain a competitive reputation, a company has to provide enough evidence that their name guarantees quality.
This means products should evolve and continuously improve.
What is Apple’s brand identity
The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.
What is Apple’s market size
Market cap: $2.289 Trillion As of September 2022 Apple has a market cap of $2.289 Trillion.
This makes Apple the world’s most valuable company by market cap according to our data.
What are Apple’s strengths?
- Most Valuable Brand
- Globally Iconic
- Top Technology
- Brand Of Choice
- Proficient Research & Development
- Sustainability made Possible through Liam
- Expansion in services
What is special in Apple
It has the quality-based products, including many extra-features and is well-known for its creativity and smartness.
MacBooks and iPhones are the main products of Apple which are the sign of success and popularity.
The brand doesn’t only contain iPhone but many more advanced products with an outstanding variety.
What makes Apple products unique
In terms of software as well as hardware, products designed by Apple integrate well with present needs.
Consistently well-performing and easily usable, the devices are long-lasting and well equipped to adapt to ongoing technological advancements.
Who are Apple’s key customers
The main target market for Apple’s products includes middle and upper-income consumers who are capable and willing to pay a higher amount after being enticed by a better user experience.
What is Apple’s brand image
Executive Summary. Apple is a strong brand that stands for high prices and stylish technological products.
Its core values, innovative easy to use, different and stylish in design contributes to the image of the brand: innovative but managable products for people who „think different“.
Which is an example of a push marketing strategy
A push strategy tries to sell directly to the consumer, bypassing other distribution channels.
An example of this would be selling insurance or holidays directly. With this type of strategy, consumer promotions and advertising are the most likely promotional tools.
What is Apple’s mission and vision
Vision – We believe that we are on the face of the earth to make great products, and that’s not changing.
Mission – Bringing the best user experience to its customers through innovative hardware, software and services.
Apple’s vision statement is clear, concise, and to the point.
What gender does Apple target
Apple is stretching out its target audience In 2017, Apple’s target audience consisted of 64% men / 36% women, with a significant focus on users at ages 25 – 44 (55% of all posts were targeted at this age group).
What is Apple’s mantra
Apple’s mantra, “Think different,” perfectly encompasses the value the company puts on creativity. Our mantra affected our technological decisions (building an open and flexible platform) and business decisions (launching an open-source project and community).
What is Apple greatest opportunity
In Apple’s case, the following are the most significant opportunities: Expansion of the distribution network for wider consumer electronics market reach.
More widespread and aggressive marketing for higher sales volumes based on high demand. Development of new product lines in consumer electronics and online services.
Who took the bite out of the apple logo
Now we know the question that’s on everyone’s minds – why has the logo got a bite missing?
According to Apple Explained (opens in new tab), Janoff put the bite in the Apple because without it, people found it hard to identify as an apple.
In fact, the logo was often confused with a cherry (see below).
What apple logo means
The apple represented knowledge, as in the biblical story of Adam and Eve, or referenced the falling fruit that led Sir Isaac Newton to the concept of gravity.
Supporters of the latter theory note the name of Apple’s handheld PDA, the Newton, but that was more than a decade after the creation of the logo.
Does Apple use selective distribution
Distribution or Place in Apple Inc’s Marketing Mix Apple’s marketing mix involves a holistic approach to distribution, taking advantage of different distribution channels.
In general, the company uses a selective distribution strategy, which involves some degree of exclusivity that could limit market reach.
Why did apple choose their logo
To help create a new logo, Jobs hired Rob Janoff, a graphic designer tasked with creating a logo that would blend the name “Apple” with a modern-looking design.
And so, the famous Apple logo was born. Janoff’s design was quite simple, a 2D apple with a bite taken out of it and a rainbow spectrum splashed across it.
Does Apple work with influencers
Apple recently has started to partner with great YouTube influencers to help spread the word about products that probably don’t need promotion.
Their rationale for working with trusted influencers takes them from a great tech brand to a cool, acquirable brand that everyone wants.
How does Apple capture value from customers
Apple’s value has been created through voluntary trade with customers; it has convinced its customers that its products are worth more than those of its competitors, and clearly their customers agree.”
An immense amount of groundwork was done by people who came before Apple and Steve Jobs, all of whom Crotty credits.
Does Apple have a social media platform
Twitter @Apple – 6.7m followers; @AppleMusic – 9.9m followers; @AppStore – 4.4m followers; @AppleSupport – 1.3m followers; @AppleTV – 1.3m followers; @AppleArcade – 76.6k followers; @AppleNews – 313k followers; @applepodcasts – 617.7k followers.
What is Apple’s core values
Tim Cook on Apple core values We believe that we’re on the face of the Earth to make great products.
We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make.
We participate only in markets where we can make a significant contribution.
What do iPhone customers want
A survey by USA Today found that like many other smartphones, longer battery life is the most-wanted feature for Apple’s new iPhone with 75 percent of those polled placing it at the top of their list.
What type of segmentation does Apple use
With Apple, market segmentation is grouped into behavioral and psychographic variables. Segmenting is a process of grouping the audience into smaller segments based on specific characteristics like occupation, gender, age, and other customer preferences.
What are the strength of Apple
Strengths in Apple SWOT Analysis 1. High quality of Apple products and services in terms of design and performance is the main strength of the company.
Co-founder and late CEO Steve Jobs never compromised design and functionality because of the cost of raw materials and manufacturing.
What is market development strategy
Market Development Strategy is a growth strategy put in place by companies or organizations to introduce their product or solution to target audiences they have not yet reached or are not yet currently serving.
Which country uses Apple the most
iOS More Popular in Japan and US, Android Dominates in China and India. In the global smartphone market, the Android operating system trounces the competition at 87 percent overall.
What is Apple’s positioning statement
Apple Positioning Statement: Apple emphasizes technological research and advancement and takes an innovative approach to business best practicesit considers the impact our products and processes have on its customers and the planet.
Why Apple logo is half bitten
Software giant Google also made a significant change to its logo in 2015 as well as in the logo of its operating system Android.
Many also claim that the bite in the logo of Apple was to create a buzz among computer enthusiasts as it rhymes with a byte, a unit for data in the computing and telecommunication segment.
What are apples weaknesses
Despite its dominance in the space of mobile devices and computing, the company does face some key challenges.
Among these weaknesses are its highly-priced products, entering areas of higher competition, and incompatibility with other software.
References
https://www.investopedia.com/articles/markets/111015/apple-vs-microsoft-vs-google-how-their-business-models-compare.asp
https://www.madx.digital/learn/the-evolution-of-apples-genius-slogan
https://techland.time.com/2012/07/30/3-things-that-set-apple-apart-from-the-competition/
https://medium.com/macoclock/why-apple-is-an-innovative-company-but-not-an-inventive-one-9a9194c571e8
