Engagement rates are metrics that track how actively involved with your content your audience is.
Engaged consumers interact with brands through “likes” comments and social sharing. The engagement rate is a metric often used in analyzing the efficacy of brand campaigns.
What is another name for influencer
Other words for influencer Sometimes, influencers can also be called leaders, bellwethers, motivators, inspirers, trendsetters, fashionistas, or celebrities.
What are fresh keywords
The thing with fresh keywords is, you can chime in with the latest news and attract some new audience, breaking from your old, existing audiences.
Characteristics: Explosive search volume, medium competitive rate, specific search intent, high conversion rate; use it to create up-to-date content for view.
What are primary keywords
First, let’s explain primary keywords. These are the main keywords that most closely describe your business.
So, for example, a primary keyword might be “bike”. Secondary keywords are those that add a bit more detail to those initial keywords and are often more related to searcher intent.
What is bottom funnel
The bottom of the funnel is where you want leads to be, and you’ve spent a fair amount of effort to get them there.
This is when leads are making the final decision to buy from you or a competitor.
Long story short, the bottom of the funnel is where you convert leads into customers.
What is top of the funnel
Top of funnel marketing is the process of marketing to a wide audience to capture as many leads as possible.
Since audiences are mainly searching for information at this stage, the primary goals of marketing at the top of the funnel are awareness and lead generation.
What is CPC and CPM
CPC (Cost Per Click): you pay when someone clicks on your ad. CPM (Cost Per Thousand Impressions): you pay based on how many people see your ads.
What are the most popular keywords
The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month.
This is closely followed by YouTube, Amazon, and the weather, or “weather” for short.
What are text delights
Facebook Text Delights is a collection of special words and phrases. So, when a Facebook user types one of those special words/phrase in their updates/comments, the text color changes.
When a recipient clicks on this colorized word, animations trigger on the screen. Balloons, hearts, stars, claps, emojis, etc.
How do I choose keywords?
- Think like a customer
- Study the competition
- Understand the long tail keyword
- Use keyword research tools
- Analyze the results
Are more keywords better
You also need to consider the quality of the keywords with keyword advertising. Quality will always outweigh quantity.
You’re better off targeting 10 high-quality keywords in your ad than 50 low-quality keywords.
So, your “perfect” amount will fluctuate with each ad you run.
How many keywords should I use
How Many Keywords Should You Focus On? You should focus on two to three keywords for each page as a bare minimum.
This includes one main keyword and two closely related queries. If you can focus on more keywords while making the content sound natural, then try to optimize for more SEO keyword variations.
Who is partnered with Meta
Meta, the company formerly known as Facebook, on Wednesday announced a partnership with Microsoft that will allow customers to integrate Meta’s Workplace enterprise social network software with Microsoft Teams.
What is the best keyword tool?
- Semrush
- Soovle
- Jaaxy
- Google Search Console
- Ahrefs Keywords Explorer
- SECockpit
- Google Keyword Planner
- KeywordTool.io
Can you have too many keywords
It sounds almost counterintuitive, but it is actually possible to have too many keywords.
And if you think on it, I guarantee you can come up with a few examples.
We’ve all read content where we see different iterations of the same phrase repeated entirely too many times, often in ways that feel clunky or out of place.
Is CPC and PPC the same
PPC serves as a paid advertising method where advertisers pay a certain amount when their ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign.
Why restroom is called WC
The phrase ‘water closet‘ arose in England in the 1870s. Originally ‘wash-down closet’, it quickly evolved into the phrase water closet through common usage.
Over time, it has simply become ‘WC’.
How do I find best keywords?
- Step 1: Make a list of important, relevant topics based on what you know about your business
- Step 2: Fill in those topic buckets with keywords
- Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly
- Step 4: Research related search terms
- Step 5: Use keyword research tools to your advantage
What is a good CPC rate
A good CPC (cost per click) rate is determined by your ROI on the spend.
If something costs $1, you want to make at least $1.20 back (at a minimum).
A really good CPC rate would be to get $2 back for every $1 spent.
Is CPM better or CPC
CPC offers a greater return on investment than CPM. Because you only pay for clicks, you’re only spending money on consumers.
Under the CPM campaigns, the ad views without engagement result in less revenue. CPC is less useful for delivering the marketing insights you need to analyze your ads’ effectiveness.
How do I optimize my CPC?
- Use Long-Tail Keywords
- Use New Match Types
- Try New Keyword Variations
- Use Negative Keywords
- Change Your Bidding Strategy
- 6.Lower Your Keyword Bids
- Focus on Quality Score
- Make Your Ads More Relevant
References
https://www.outboundengine.com/blog/whats-trending-on-facebook-and-twitter/
https://www.moloco.com/blog/cvr-formula
https://www.cyberdefinitions.com/definitions/AIIT.html
https://sixads.net/blog/facebook-ad-glossary-for-beginners/
