The UTM (Universal Transverse Mercator) coordinate system divides the world into sixty north-south zones, each 6 degrees of longitude wide.
UTM zones are numbered consecutively beginning with Zone 1, which includes the westernmost point of Alaska, and progress eastward to Zone 19, which includes Maine.
Where are Utm parameters
All a UTM parameters is, is a string of code placed on the back end of a URL to define the source, medium, campaign, term, and/or content of the piece that sent the user your website.
Why is UTM used
UTM Provides a constant distance relationship anywhere on the map. In angular coordinate systems like latitude and longitude, the distance covered by a degree of longitude differs as you move towards the poles and only equals the distance covered by a degree of latitude at the equator.
What does UTM mean in marketing
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.
How many UTM parameters can you have
There are five different UTM parameters. You should use the first three in all UTM tracking links.
(They’re required by Google analytics.) The last two are optional and are used specifically for tracking paid campaigns.
Why are UTM parameters so valuable to your social media listening and monitoring program
Why are UTM parameters valuable for your social listening program? They are important for social listening because they allow you to track data about your campaigns—about website traffic, lead generation, and conversions.
How do you name a UTM parameter
Standard UTM parameters, or “tags,” include: Source: The social network, search engine, or specific source that drove the traffic to your site.
Medium: The channel that drove the traffic (e.g., organic, paid social, email, referral, and so on) Term: The paid keywords or key phrases that warrant the UTM tag.
How does UTM parameters work
UTM parameters are tags that you add to the URLs that you put on your emails, social media posts, and digital ads.
These tags can be tracked in your Google Analytics dashboard so that you can better understand how visitors get to your site.
Which UTM parameters are required
According to Google, the first three parameters – source, medium, and campaign – are required.
The last two parameters – term and content – are optional fields that add further context to the tracking.
When you add parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign.
Do UTM codes work in GA4
Yes indeed, I can confirm that it works and utm data is indeed visible in GA4.
However, we can’t see the utm_content parameter which was available (as well as a bunch more useful parameters) in UA.
What are the five UTM parameters?
- UTM Medium: Think of this as a channel
- UTM Source: The individual site within that channel
- UTM Campaign: The specific campaign that you’re running
- UTM Content: This is an optional field
- UTM Term: Marketers rarely use this field these days
Can you UTM YouTube videos
You can add UTM parameters to most of the links on your YouTube channel and videos to ensure that every click from your channel and videos can be specifically linked to its source.
Here’s an example of how it works on my own channel.
Why UTM is required
UTM codes help you track the performance of each of those links so you can see where your traffic is coming from.
You can use the UTM variables within the link to track general information, like how much traffic you’re getting from social media.
Does GA4 use Utms
utm_term is not currently reported in Google Analytics 4 properties. utm_content : Use to differentiate creatives.
For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
How do I add UTM parameters to Google ads?
- Sign in to your Analytics account
- Click Admin and navigate to the relevant property
- In the PROPERTY column, click Property Settings
- Under Advanced Settings, select Allow manual tagging (UTM values) to override auto-tagging (GCLID values)
- Click Save
What does a tracking URL look like
Tracking links look like normal links with numbers and letters at the end of the link.
For example, www.thrivehive.com/blog is a normal link. Putting a tracking code on the link looks like www.thrivehive.com/blog/xyz123.
The /xyz123 added onto the link is the tracking code.
How do I insert a Google tracking link?
- Click your profile image at the top right, then select Account settings
- Click Analytics tracking settings
- Select Enable Google Analytics integration then enter the domains you want to track:
- Click Save analytics settings
How do I add UTM parameters to Facebook ads?
- Step 1) Create a new campaign in Facebook
- Step 2) Fill out the Website URL
- Step 3) Show Advanced Options
- Step 4) Add in the Display Link
- Step 5) Input the URL Parameters
Do I need UTM for Google Ads
Right now, auto-tagging is the default way to track Google Ads campaigns. However, it’s still practical to add manual UTM tags in order to capture them in your lead/contact forms for example.
However, you don’t need to add UTMs to your final URLs in Google Ads.
Does GA4 use UTM parameters
GA4 Features: UTM Parameters, New Home Page, Predict Top Spender’s Report, App Tracking.
Why are UTM parameters so valuable
Why are UTM Parameters important? Using UTM codes provides you with information on links’ placement and purpose and makes it easier to track down elusive clicks and traffic originating from a specific campaign.
How do I get a tracking URL for a landing page?
- Click the Source dropdown menu and select the source for your tracking URL
- The UTM Medium field is optional
- The UTM term field is optional
- The UTM content field is optional
How do I track a Google Analytics campaign
To track your marketing campaigns, you need to build a custom campaign URL with UTM codes.
Navigate to Insights » Tools and then go to the URL Builder tab. In the URL builder, enter your website URL and other campaign details.
Except for the Website URL and Campaign Source, all other fields are optional.
How do I set up Google Analytics?
- Create an Analytics account
- Set up Analytics on your website and/or app
Where do I put the Google Analytics tracking code?
- From Google Analytics, sign in with your Google (Gmail) account (or sign up for one)
- Click on the Sign up button
- On the next screen, select the Website tab
- Select your Tracking Method as Universal Analytics
- Enter the Account Name
Do UTM links expire
The default for sessions is 30mins and campaign expires after 6 months.
How do I track a vanity URL
Vanity URL Redirect Tracking Instructions You can use Google’s tracking URL builder, Raven’s tracking URL builder, a spreadsheet, or if you have Marketing Pro you can use HubSpot’s Tracking URL Builder found in the Analytics & Reporting tools.
What is the main reason that a digital marketer would want to add UTM codes to a URL
The top reason to use UTM tracking is to know exactly where your website traffic comes from.
You can accomplish this using the campaign, source, and medium parameters. Google Analytics displays default channel groupings in their interface.
However, using UTM parameters, you can track sources more precisely.
How do I get Google Analytics for my website
Go to google.com/analytics. To create an account, click Get started today. If you already have a Google Analytics account, click Sign in to Analytics.
Set up Analytics on your website and/or app.
How do I link Google Analytics to my website?
- On a computer, open a classic Google Sites
- Click Settings
- Under “Statistics,” click the Down arrow
- In the text box, under “Analytics Web Property ID,” enter a valid Analytics Property ID
- At the top, click Save
Sources
https://medium.com/swlh/10-what-is-google-url-builder-and-why-should-you-use-it-30-days-of-medium-402eb778e394
https://web.utm.io/blog/how-to-track-links-in-google-analytics/
https://www.searchenginepeople.com/blog/15102-google-analytics-excel-urls.html
