A dimension is a descriptive attribute or characteristic of an object that can be given different values.
For example, a geographic location could have dimensions called Latitude, Longitude, or City Name.
Values for the City Name dimension could be San Francisco, Berlin, or Singapore.
What is the bounce rate in Google analytics
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
Which are examples of goals in Google Analytics select all answers that apply?
- Making a purchase
- Signing up for a newsletter
- Completing a successful Google search
- Submitting a contact information form
What is retargeting in SEO
Recycling and Recapturing Your SEO Traffic Site retargeting is the act of pinpointing users who have visited your website previously and targeting them with advertisements around the web.
Banner ads are the most common way to do this, but you can also retarget users with text ads in Google’s Search network.
What is a Google responsive display ad
With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail.
Responsive display ads can be used in Display campaigns.
What are the three marketing objectives that can be met via targeting on Google display ads?
- Build awareness
- Influence consideration
- Drive action
Can display ads be animated
Animated display ads give you the ability to engage with your audience through animation, video, and audio.
While animated ads aren’t necessarily better than statics ads, it’s highly likely that your story gets across successfully when you use more than just one image.
What is ad retargeting
Retargeting primarily uses paid ads to target audiences who have visited your website or social media profiles.
Remarketing primarily uses email to target people who have already done business with your brand.
That’s where Google remarketing ads come in.
How do I create a retargeting campaign on Google?
- Sign in to your Google Ads account
- Click Campaigns from the page menu
- Click the plus button to create a new campaign
- Choose your campaign goal among the options for “Goals”
- Select Display as the campaign type
- Name your campaign and specify locations, languages, bidding and budget
What is Google Ads customer match
Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display.
Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.
What happens if you violate Google policy
Accounts may be suspended if we find violations of our policies or the Terms and Conditions.
If we detect an egregious violation your account will be suspended immediately and without prior warning.
What is affinity audiences
Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.
Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.
How do I put Google ad tags on my GTM
Adding a Google Ads Conversion Tag Navigate to your desired GTM account and container.
On the overview screen, select Add a New Tag. In the window that appears, click in the Tag Configuration section to choose a tag type.
Select Google Ads Conversion Tracking.
How do you retarget audience?
- Go to Ads Manager and create your dynamic ad or open an existing one
- In your ad set, find the Audience section and choose Retarget ads to people who interacted with your products on and off Facebook
How do I create a custom intent audience?
- Click on TOOLS inside Google Ads and select Audience manager
- Select CUSTOM AUDIENCES and click on the + button
- Select Custom intent
- Name your audience, select in-market keywords from the drop-down menu, and add keywords and URLs of people researching specific topics
Why is retargeting important
Retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert.
With the ever-changing landscape of digital advertising, the fight for your audience’s attention has to be won with not just quantity but also quality.
How do you create a retargeting strategy?
- Target Specific Audiences
- Simplify Ad Messaging and A/B Test
- Use Multiple Methods to Build Custom Audiences
- Use Smart Software to Track and Analyze Retargeting Efforts
- Time Campaigns Based on Your Goals
Which targeting option is best for achieving brand awareness
The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
What are in market audiences
In-market audiences allow you to find customers who are researching products or services and actively considering buying something like what you offer as they browse pages across the web.
What is an example of retargeting
For example, if you run a blog as part of your website, you might retarget users who land on a specific blog post of yours.
The content of the blog post gives you a major clue about what those users are specifically interested in.
What is vertical attribute
Vertical attributes are those for which there is a general consensus among all consumers over the preference ordering of attribute levels, and thus provide a basis for individuals to objectively rank products based on quality (Chen, 2009).
Which targeting option is best for achieving
What is the Best Targeting Option for Achieving Brand Awareness. The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
How do I increase my Adrank?
- Improve Your Ad Relevance
- Focus On Ad Extension Content
- Create Better Landing Pages
How do I retarget a website?
- Sign-in to your AdWords account
- Open the ‘Shared Library’ option
- Click ‘Audiences’
- Do ‘Set-up Remarketing’
- Click ‘View AdWords Tag for websites’
- Select and copy the provided remarketing tag code
Sources
https://support.google.com/tagmanager/answer/6106009?hl=en
https://www.cartstack.com/blog/what-is-remarketing/
https://tcognition.com/what-is-not-a-benefit-of-google-analytics-remarketing/
https://support.google.com/google-ads/answer/3249700?hl=en
