- Log in to Campaign manager to create your campaign
- Select Sponsored Content
- Name your campaign
- Choose your main objective
- Select video as your ad type format and click Next
- Click Create new video
- Fill out the form, upload your video, and hit Save
How do you post a video to LinkedIn
Option 1: Post a video on LinkedIn directly from YouTube or Vimeo. For put a video on LinkedIn from YouTube or Vimeo, you just need to copy the url in your status.
The video will appear directly within your post. It’s a novelty for 2019.
How do I post a video on LinkedIn 2022?
- Method #1: Share Video to the Newsfeed
- Method #2: Embed Video to Your Articles
- Method #3: Share Video on Your Company Page
- Method #4: Link Videos to Your Personal Profile
- Method #5: Embed Your LinkedIn Video Posts to Your Website
How do I boost my video on LinkedIn?
- Access the admin view of your LinkedIn page and find the post in your feed
- Click the ‘boost’ button above the post to open up the next window
- Select an objective from either:
- You’ll then select your audience type from either:
What video is best for LinkedIn
Create square video While LinkedIn video can be vertical, horizontal, or square, square is your best bet.
In comparison to 16:9 YouTube-style video, square video commands more real estate in the feed.
In fact, on mobile, square video takes up almost the entire screen.
What’s the best video format for LinkedIn?
- Video file type: MP4
- Video file size: 75 KB – 200 MB
- Length of video: between 3 seconds and 30 minutes long
- Video sound format: AAC or MPEG4
- Recommended 30 frames per second (fps)
- Adding a custom thumbnail is recommended (but optional)
Why is my video not uploading to LinkedIn
The most common cause of encountering errors while uploading videos is that it doesn’t meet LinkedIn’s video requirements.
To upload a video on LinkedIn, it needs to have a file size not exceeding 5 GB.
On top of that, it needs to have the correct video formats that LinkedIn is supporting.
How do I increase my video views on LinkedIn
Optimize your video length based on your objective: Keep videos under 30 seconds for brand awareness and brand consideration goals.
A study by LinkedIn* found that videos under 30 seconds reported a 200% lift in view completion rates (Source: LinkedIn internal study, 2018).
Test longer videos for demand generation.
What is the best format for LinkedIn video?
- Video File Type: MP4
- Video Sound Format: AAC or MPEG4
- Recommended frame rate: 30 frames per second
- Custom Thumbnail: Optional but recommended
- Ratio: 4:5 (vertical, 0.8) 9:16 (vertical; 0.57) 16:9 (landscape; 1.78) 1:1 (square; 1.0)
Do video ads work on LinkedIn
Video ads are a Sponsored Content ad format that displays in the LinkedIn feed.
You can sponsor posts with videos from your LinkedIn Page or you can create new video ads within Campaign Manager.
Video ads created within Campaign Manager are known as Direct Sponsored Content.
Why is video important on LinkedIn
LinkedIn now supports video uploads up to 15 minutes, which is excellent for showcasing their skills.
LinkedIn video is also a great way to grow your brand by sharing your knowledge about your industry.
If you want to let viewers know more about what you do, then a LinkedIn video is the best way to do so.
How do you see your video views on LinkedIn
Tap your profile picture, then View Profile. Scroll to the Articles & activity section, and tap See all activity.
Under the Posts tab, locate the video whose analytics you’d like to view. Tap the Analytics icon below your video.
Which video format is best for LinkedIn
Video file type: MP4. Video file size: 75 KB – 200 MB. Length of video: between 3 seconds and 30 minutes long.
How important is video on LinkedIn
Studies show that LinkedIn video content drives 3X more engagement than plain text posts.
That’s reason enough to start posting video content on LinkedIn.
What is LinkedIn native video
On LinkedIn, for example, a native video is one that is uploaded directly to a post you create on the platform, rather than a link to a video you posted on YouTube.
Can you post YouTube videos on LinkedIn
Sharing an YouTube video from YouTube, also known as ’embedding YouTube video in a Linkedin post’.
You can also chose ‘Send as private message’ if you want to share it with individuals.
Can you boost LinkedIn post with video
Important to know. At this time, only events, videos, and posts with text or a single image can be boosted.
Boosted posts are billed through your ad accounts in Campaign Manager, not the LinkedIn Page.
Do videos do well on LinkedIn
Video is considered highly in LinkedIn’s algorithm. Because of this, you’re in with a better chance of your video reaching the top of a person’s Feed.
Plus, sharing your story allows people to really understand you and your brand; boosting brand awareness and furthering relationships with your connections.
How do I use digital marketing on LinkedIn?
- Optimise Your Personal Profile
- Publish Actionable Content
- Get Started With LinkedIn Ads
- Post Consistently
- Create a LinkedIn Page
- Take Advantage of The LinkedIn Community Features
- Grow Your LinkedIn Network
Are LinkedIn video ads effective
Video Ads success stories On a platform where there’s more business content, the Video Ads stand out more, especially on LinkedIn.”
“LinkedIn’s Video Ads proved to be an effective way to trigger and engage highly relevant professional audiences.”
Do people post videos on LinkedIn
By sharing video on LinkedIn, you can put pieces of yourself and your business out there for others to find.
Here are the three main types of video content you can create for the LinkedIn feed.
Are video ads more expensive LinkedIn
LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform.
They also come with higher costs and LinkedIn-specific platform limitations. Fundamentally, there’s nothing unique about a video for a LinkedIn ad.
How do I promote my content on LinkedIn?
- Follow LinkedIn marketing principles
- Reach out to experts and collaborate
- Utilize your network
- Engage with communities
- Mention those who write about you
Do video ads perform better on LinkedIn
LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed. Video ad campaigns have greater potential to increase brand awareness, brand consideration, and lead generation since they are typically served to a larger, more targeted audience.
How can LinkedIn be used for social media marketing?
- Use a “Follow” button on your site or blog
- Invite your Profile connections to follow your LinkedIn Page
- Let your employees know your most important Page posts to boost the organic reach
- Promote your Company Page on emails, newsletters, and blog posts
How long should be a LinkedIn video
– The LinkedIn video size must be under 5 GB. – Your video must be between 3 seconds to 10 minutes in length. – The accepted file formats include MP4, ASF MPEG-1 and MPEG-4, MKV, H264/AVC, MP4, VP8 and VP9, WMV2 and WMV3. – The video resolution must be between 256 x 144 pixels to 4096 to 2304 pixels.
How long should a LinkedIn video be
In terms of how long your videos should be: LinkedIn recommends less than 30 seconds for top-of-funnel awareness content and ads.
Video ads that are less than 20 seconds long will loop continuously. The best-performing video ads are under 15 seconds long, LinkedIn reports.
Are videos or photos better on LinkedIn
Using images and videos in your LinkedIn posts increases engagement. In fact, videos can get 5X more engagement on your content, while live videos can get you 24X more engagement.
You might have noticed already that there are many areas of LinkedIn where it is almost REQUIRED to add an image.
How do you get paid to promote on LinkedIn
Yes. As of May, 2021 you can pay to promote posts on LinkedIn. The platform (finally) launched post “boosting”, similar to the feature that’s long been available on other social media platforms.
Now, users can pay to promote individual posts on LinkedIn by clicking the “boost” button on the post.
Do LinkedIn video ads play automatically
The video ads will play automatically, though with the sound turned off initially.
How do I promote my business on LinkedIn?
- Tip #1: Optimize your Page for SEO
- Tip #2: Engage your employees
- Tip #3: Add a Follow button to your website
- Tip #4: Add a Page link to your email signature
- Tip #5: Add a Page link to your personal LinkedIn profile
- Tip #6: Post content to your Page regularly
References
https://business.linkedin.com/marketing-solutions/success/best-practices/maximize-your-budget
https://sarahclaysocial.com/linkedin-size-guide-for-images-and-video/
https://www.wyzowl.com/linkedin-video/
https://www.maybetech.com/blog/industry-news/whats-new-in-social-media-this-week-from-instagram-reels-to-linkedin-stories/
