- source characteristics
- message characteristics
- audience characteristics
What is a talking head and why do networks avoid them
Talking Head. A shot of a persons face talking directly to the camera. Visually unstimulating so most major networks rarely show politicians talking for very long like this.
Sound Bites.
What are the 7 types of print media?
- Newspapers and Weeklies
- Consumer and Trade Magazines
- Billboards and Posters
- Direct Mail: Letters and Postcards
- Print Media Selection
What are the claims that media critics are making today about both print and electronic media quizlet
What are the claims that media critics are making today about both print and electronic media?
They favor one side of an issue (or one politician) over another. They exhibit bias in their reporting.
They exhibit bias in their selection of what issues to cover.
What is the best marketing vehicle
Email marketing Email campaigns are one of the most effective marketing vehicles, as the open rates for a well-targeted and executed campaign can be pretty high.
According to Adobe.com, email open rates can be as high as 20-30 percent.
How do I ensure media coverage?
- Build rapport with journalists long before you need them
- Pitch journalists rather than publications
- Target freelance reporters
- Digitize your press releases
- Leverage Twitter
- Stay on top of trends
- Provide background information and visuals to the reporter
- Offer product samples
What is clipping in digital media
The clipping is a report which contains the monitoring and record of all materials available in the mediawhether printed, online, radio or televisionreferring to the image of the company, product, organization, etc. It is through this report that we can have a real idea of the work performed.
What are the 3 types of media
There are three main types of news media: print media, broadcast media, and the Internet.
What are TV clippings
Simply put, TV news clips are specific stories that you want to save, review, or share internally.
What is convergence in new media
Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking.
This is also known as technological convergence.
Is country the most popular radio format today
Top Radio Formats of 2019 Overall, country music was the third most popular format in the US from 2017 to 2019, and With the younger demographic 18 to 34, it was the second most popular format in 2019.
What is the main purpose of media event
Media events may center on a news announcement, an anniversary, a news conference, or planned events like speeches or demonstrations.
Instead of paying for advertising time, a media or pseudo-event seeks to use public relations to gain media and public attention.
What is Horse race journalism ap
Horse race journalism is political journalism of elections that resembles coverage of horse races because of the focus on polling data and public perception instead of candidate policy, and almost exclusive reporting on candidate differences rather than similarities.
What is meaning of new media
New media is any media—from newspaper articles and blogs to music and podcasts—that are delivered digitally.
From a website or email to mobile phones and streaming apps, any internet-related form of communication can be considered new media.
What are the types of media vehicles?
- Audio
- Television
- Streaming Media
- Digital Publications
- Outdoor
- Social Media
- Apps
What is one of the biggest complaints about media ownership
The concerns about concentrated control of the media are the fear there would be a lack of democratic debate, and media owners might have too much power to control the national agenda in a direction they prefer.
What is mass media AP Gov
Mass Media: Television, radio, newspapers, magazines, the Internet and other means of popular communication.
What is addressable media
What is Addressable Media? Addressable media refers to advertising that connects brands with individual consumers across multiple online advertising platforms, social media, OTT (Over the Top) content providers, and smart TV platforms.
What are the 4 features of new media?
- Convergence
- Interactivity
- Audience/user power
- Accessibility
Who controls new media
The Government of India owns news media such as DD News and All India Radio.
What was the most influential photojournalism magazine in the world during the 1940s and 1950s
But in the World War II era, Life was probably the most influential photojournalism magazine in the world.
During that war, the most dramatic pictures of the conflict came not so often from the newspapers as from the weekly photojournalism magazines, photos that still are famous today.
What is a media vehicle
Definition. A media vehicle is a specific television program, digital media, newspaper, magazine, radio station, outdoor advertising location, etc., that can be employed to carry advertisements or commercials (or any other marketing communications).
What do you mean by community radio
Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting.
Community stations serve geographic communities and communities of interest.
Is addressable the same as programmatic
While programmatic simply means the ability to buy ads on a platform according to a prearranged formula (similar to ad spend for Google Ads), addressable TV advertising means the ability to show different ads to different households while they are watching the same programming.
How do you organize a successful media event?
- Start With a Press Release
- Watch the Phone Calls
- Plan Your Event’s Time Carefully
- Don’t Try and Do Everything
- Make It Easy to Get in (And Out)
- Consider the Visuals
- Don’t Forget a Press Kit
- Ensure Your Media Contact Is Available
What is priming AP Gov
priming. a process of preparing the public to take a particular view of an event or a political actor. framing. the power of the media to influence how events and issues are interpreted.
Does unity make a profit
Anyone who develops on the Unity engine uses these operational software tools to monetize their games through either ads or in-app purchases.
These tools are an add-on to Unity’s main engine and Unity makes money through a revenue-share with its customers.
When was the golden age of TV
As noted above, the period that ran roughly between 1948 and 1959 is referred to by many historians and scholars of the medium as the “Golden Age” of television.
Is programmatic addressable
Addressable TV is part of the programmatic landscape, but here’s the big difference. Addressable TV further defines and segments audiences and specific video ads are delivered on a household level in real time.
What is a trial balloon AP Gov
Trial Balloons. Book Definition: An international news leak for the purpose of assessing the politicial reaction.
(A purposeful leak to see the reaction of everyone involved in politics).
Citations
https://www.lawinsider.com/dictionary/cablecasting
https://en.wikipedia.org/wiki/Agenda-setting_theory
https://opentext.wsu.edu/com101/chapter/9-1-the-evolution-of-television/
