- Step 1: Identify the primary purpose of the campaign
- Step 2: Set a broad, non specific goal
- Step 3: Set broad goals for the other areas of RACE (Secondary goals)
What is value based bidding
Value-based bidding A Smart Bidding strategy that optimizes for conversion value or return on ad spend (ROAS) to help advertisers reach their business goals (e.g. revenue, profit, lifetime value).
What are the 3 products under YouTube select
Most countries in Europe and Asia-Pacific will be able to buy into some YouTube Select lineups via Google ads, Display & Video 360 and reservation.
Where is PPC in the marketing funnel
Most of the time, PPC visitors that come from a regular display click enter your funnel at the very top, in the brand awareness stage.
And while display advertising can still work as a direct response PPC channel, the time it takes for the visitor to travel down to the purchase stage can be quite long.
What are examples of marketing goals?
- Increase brand awareness
- Generate high-quality leads
- Acquire new customers
- Increase website traffic
- Establish industry authority
- Increase customer value
- Boost brand engagement
- Increase revenue
How do I get Google leads?
- Use long tail keywords
- Test, and then test again
- Remove underperforming keywords
- Invest in successful keywords
- Use Smart Bidding
What is structured snippet extension
Structured snippets allow your ads to highlight specific aspects of your products and services.
These ad extensions provide context on the nature and variety of your products and services before visitors click through to your site.
Each snippet contains a header and list of features you would like to highlight.
What are the 3 goals of marketing
There are actually 3 big goals of marketing which include: Acquiring customers. Retaining customers.
Turning customers into brand ambassadors.
What is smart bidding
Smart Bidding refers to bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”.
Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.
Which targeting option is best for achieving brand awareness
The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
What is the difference between Search network and Display network
The Search Network works as a demand harvester (your ads are grabbing the intent), while the Display Network works as a demand generator (your ads are creating awareness).
What is a search funnel
Search Funnels are a collection of reports that detail the Google.com search ad click and impression conduct leading up to a conversion.
The reports, for example, show the number and percentage of conversions that were “assisted.”
Assisted conversions result from two or more Google searches.
What does AMPHTML stand for
Before we go into detail about AMPHTML banner ads, let us have a look at what AMPHTML actually means and its purpose.
AMP is short for Accelerated Mobile Pages. This is an open source technology developed by Google with the aim to improve the performance of the mobile web.
What’s one reason to use a responsive
The correct answer is: You want to increase ad performance. The one reason to use responsive is that this campaign performs better.
Not only do Responsive Display Ads look great, but they also perform.
What is Max Daily CPC budget
A bid that you set to determine the highest amount that you’re willing to pay for a click on your ad.
If someone clicks your ad, that click won’t cost you more than the maximum cost-per-click bid (or “max.
CPC”) that you set.
How can you improve click share
Your eligible clicks can grow. If total clicks available are growing faster than the clicks you receive, click share will go down.
To increase your click share, you may need to increase your bids, improve the quality of your ads, or add more ad assets.
What causes low CTR
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
Let’s take the example of a paid search ad campaign that directs people to your website, e-commerce store, or landing page.
What causes high CTR
To summarize, “the most common reasons why a campaign might have high CTRs,” in words of Ashok Sharma of GETTRX are: “There is a disconnect between the landing page and the copy of the ad.
The keywords used were too general. Ads are not ranking for the right keywords.
What is a good average CTR
What is a good CTR? CTR shows how often users clicked on your ads.
While a good CTR depends on several factors specific to your ad campaigns, the average CTR for search and display ads is 1.9%.
For search ads specifically, the average CTR is 3.17% and for display ads, the average CTR is 0.46%.
Why is CTR metric important
CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience.
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
References
https://www.causevox.com/blog/setting-campaign-objectives/
https://adespresso.com/blog/low-budget-google-ads-campaign/
https://www.hallaminternet.com/improve-adwords-ctr/
https://thriveagency.com/news/cross-network-advertising/
https://bizfluent.com/info-7736409-10-kinds-advertising.html
