- Pipeline coverage
- Lead conversion rates
- Days Sales outstanding ratio (DSO) – collecting revenue is a key indicator of a company’s health
- Sales team tenure
- Marketing and Sales budgets as a percentage of company revenue
What is Google tag manager example
Examples of common tags within Google Tag Manager are: Google analytics universal tracking code or GA4 tracking code.
Adwords Remarketing code. Adwords Conversion Tracking code.
How do I create a GTM plan?
- Step 1: Identify the problem
- Step 2: Define your target audience
- Step 3: Research competition and demand
- Step 4: Decide on key messaging
- Step 5: Map your buyer’s journey
- Step 6: Pick your marketing channels
- Step 7: Create a sales plan
- Step 8: Set concrete goals
What is GTM in linguistics
The grammar translation method is a language teaching method to learn a foreign language.
GTM is derived from the classical/traditional method of teaching Greek and Latin. This method aims at studying and analyzing the grammatical rules of the target language.
What is B2C segmentation
Customer segmentation: Demographic B2C Demographic segmentation is segmenting the market based on certain characteristics of the audience.
Characteristics often include, but are certainly not limited to: race, ethnicity, age, gender, religious, education, income, marital status, and occupation.
What is Value matrix
The Value Matrix is a relative ranking against competitors rather than an absolute ranking.
This matches the user buying process of comparing the features and usability among the vendors under consideration against the cost of the solution.
Why is B2C so essential and successful
For marketers, B2C is a cornerstone of marketing knowledge, providing basic know-how for reaching the intended consumer base.
For writers, a knowledge of B2C marketing can help create better content that attracts potential customers and drives sales.
What are variables in GTM
Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app.
For example, the Tag Manager variable named “Page URL” returns the current web page URL.
What is GTM enablement
In business, enablement refers to everything employees need to perform their roles successfully, from training to tools to data.
What are the 3 main parts of GTM
The components of a go-to-market strategy are simple: market intelligence, market segmentation and product messaging.
What are the 4 types of segmentation
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
What’s the difference between UTM and GTM
Adding UTM tags to your URL will allow you to track those metrics in your Google Analytics account regardless if it is set up using Google Tag Manager or not.
GTM does not provide any analytics. It can be used to deploy Google Analytics tracking, but using a UTM tag does not rely on GTM in any way.
What are tags and triggers in GTM
Tag: A tag is code that send data to a system such as Google Analytics.
Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads.
When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.
How do you answer GTM interview questions
Start by giving a broad definition of GTM and continue by going into more detail about the method.
Consider explaining the purpose of this strategy as well. Example: “A GTM strategy is a cohesive marketing plan to attract customers by leading them to the products and markets that meet their wants and needs.
How do I use GTM?
- Follow the coding instructions
- Configure your tag
- Choose a tag type
- Link your tag to Google Analytics tracking
- Choose a trigger to determine when the tag is recorded
- Save your tag
- Activate your tag by pressing “Submit.”
References
https://nucleusresearch.com/wp-content/uploads/2017/04/s142-Understanding-the-Value-Matrix.pdf
https://support.google.com/tagmanager/answer/7683056?hl=en
https://blog.hubspot.com/marketing/google-tag-manager-guide
