What is WeChat marketing? WeChat lets brands, individuals, and companies to create Wechat official accounts to help them promote their businesses.
Once they have an account, users can follow them and be notified whenever they postwhich is similar to Facebook.
Check this WeChat marketing guide to learn more.
What is WeChat promotion
To a large extent, WeChat marketing is the art of gaining followers to your account, getting them actively engaged with it and eventually converting them to customers through the bottom-menu that they can use to purchase items or reach out to you.
What is the purpose of WeChat
What does WeChat do? As an instant messaging app, the basic function of WeChat allows its users to send words, emojis, pics one-on-one with contacts.
They can also do audio calls and video calls. Users can also form a WeChat group with as many as 500 people and hold group WeChat calls with as many as nine people.
Where is WeChat used
With more than a billion monthly users, WeChat is one of the most popular social messaging apps in the world, especially in China.
No matter what country you’re in, WeChat is free to downloadbut signing up for an account isn’t so easy.
Is WeChat a social media platform
WeChat is a multi-purpose social media, messaging and payment app developed in China. It’s the largest social media platform in the country and one of the top 10 social networks in the world.
In 2011, WeChat (known as Weixin in China) launched as a WhatsApp-style messaging app.
What is WeChat account
A WeChat Official Account is also known as a WeChat public account, which translates to 微信公众号 in Chinese.
Similar to a Facebook Page, it is a public profile which allows individuals or organisations to publish content, attract followers, and sell their products and services.
Why is WeChat so successful
WeChat is so successful because it integrates profoundly and seamlessly into our life. It catches all of our attention whenever we feel bored and crave for distractions, and the app keeps us trapped by not letting us go anywhere else.
What is WeChat channel
What are WeChat Channels? It’s not a new app. It’s a new feature inside WeChat that allows users, influencers, and brands to create short format videos (or carousel, up to 9 pictures) and distribute them on their feed.
Does WeChat have advertising
WeChat advertising is the Tencent program enabling brands and businesses to promote messages on defined touch points of the Wechat ecosystem in order to capture the attention of Chinese consumers.
WeChat ads enables companies to achieve their objectives: download an APP. attract new followers.
Is there advertising on WeChat
WeChat Moments are the most intuitive and familiar form of advertising on the platform.
These types of ads show up in the app user’s Moments feed and behave much like conventional facebook feed ads.
Is WeChat Free
WeChat is free to download! All of WeChat’s core features are free to use.
Should you exceed your data usage from the app, you may incur additional charges from your network provider.
We encourage all of our users to connect to Wi-Fi when available.
What is the target audience of WeChat
WeChat has over 1.2 billion monthly active users. 78% of people in China aged 16-64 are using WeChat.
WeChat has 1.48 million monthly active users in the US. 23% of US internet users in the 18–24 age group use WeChat.
Who can advertise on WeChat
WeChat advertising on moments is restricted to two major cases: Companies registered in Mainland China (either local companies or Wholly Foreign Owned Enterprises – WFOE) willing to invest at least 50k RMB (~8,000 USD) per campaign (reservation method), or starting from 50 RMB (~8 USD) per day (bidding method).
What is a WeChat article
WeChat Article WeChat articles are long-form, organic pieces of content official and individual accounts can post.
They are similar to blog posts and can contain text broken up into sections with subheadings, images, embedded videos, and links to other content on WeChat.
What is WeChat video
In short it’s essentially a video platform within China’s most popular app. This is a new feature within the WeChat ecosystem that allows users, influencers and brands to create and post short-form contents and distribute them through a media feed: videos – up to 1 hour in length (from Q2 2021) with a video size of 2GB.
What are the features of WeChat
WeChat provides many features similar to Snapchat such as text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video calls and conferencing, video games, photograph and video sharing, as well as location sharing.
Is WeChat still popular
WeChat, which is one of the most popular social media communication platforms in the world, has more than 1.2 billion active users.
While the service initially began as a messaging service, it has now become a comprehensive social media platform.
Essentially, it has turned itself from WhatsApp into Facebook.
Who created WeChat app
Allen Zhang (Founder of WeChat) has been adamant about developing the product around “Group Effect” (i.e., an individual user’s behavior alone can be quite distinct from how they behave when in a group).
So, the WeChat team pays attention to how a feature may be adopted by a group of users vs. an individual user.
Does WeChat have ads
WeChat offers 3 main placements of advertising: WeChat Moments Ads. WeChat Article banner Ads.
WeChat Mini Program Ads.
When did WeChat become popular
March 2012: Hits 100 million registered users About 14 months after launching, WeChat hit a major milestone when Tencent reported it had 100 million registered users.
This was before the company started revealing the number of monthly active users.
How do businesses use WeChat
How to use WeChat for business: WeChat marketing 101. Businesses can market on WeChat either by requesting an Official Account or partnering with third parties.
If you have an Official Account, you can create content on WeChat and directly interact with and sell to your followers and customers.
Is WeChat good for business
Your business account also gets access to 9 advanced APIs to help you create specific apps (mini programs) for functions such as Instant Customer Care, GPS, payments, WeChat advertising and the like.
WeChat Service accounts are best suited for businesses that have a large audience or huge customer databases.
What is WeChat ecosystem
It offers instant messaging, social networking, entertainment, payment, shopping, third-party services, government functions and intelligent home functions.
The end to its growth in services is not in sight. The WeChat ecosystem is a fascinating example of how you can monetize the presence of over 1 billion users.
Is WeChat like Facebook
WeChat is a messaging app that has combined social elements similar to Facebook. It has a feature called “moments” that allows users to see updates from friends and businesses much like the Facebook timeline.
How can I use WeChat for business?
- Select Service account
- Enter your email address to receive a confirmation code
- Enter the confirmation code and then choose a password
- Select your business’s country of origin
- Request the WeChat verification process to get access to premium features
Why is WeChat called a super-app
The super-app term was first used to describe WeChat, an ubiquitous application used by 1.2 billion people, mostly from China.
Recognition of WeChat as a super-app stems from its combination of messaging, payments, e-commerce, and much more within a single application, making it indispensable for many users.
How much is a WeChat ad
The CPC ads price on WeChat is based on real-time bidding and the minimum bid for each click starts at 0.5 RMB.
For the scheduling scheme (排期购买), it is ONLY open to account ads for the purpose of promoting the brand or a campaign.
Can we run ads on WeChat
However, you will need to set up an account with WeChat advertising, and this process is still subject to approval by WeChat, which coincides with China’s internet laws.
This approval system means that for specific industries, advertising isn’t possible on WeChat.
How does WeChat channel work
WeChat channel is a video app within WeChat. This is a new feature WeChat opened for users, influencers and brands to create and post short video content and distribute them through WeChat.
Users can access WeChat channel directly within the WeChat app, under WeChat moments.
How does WeChat make money
WeChat makes money via value-added services (with services like Moments, Public Accounts, and Gaming), advertising, and payments on the transaction processed through it.
Is WeChat safe
The Chinese popular messaging app is far from being safe in terms of privacy and data collection.
Just like many other social apps out there, Wechat security does not use end-to-end encryption.
This means that the information that is shared through the platform does not stay between the two end-users.
Sources
https://review42.com/resources/wechat-statistics/
https://startupbonsai.com/wechat-statistics/
https://croud.com/blog/an-introduction-to-wechat-official-accounts/
https://webtribunal.net/blog/tencent-stats/
https://daxueconsulting.com/wechat-mini-games/
