Expanded text ads are similar to the text ads that you’re used to, but with a few key differences.
Expanded text ads have three headline fields. The first two headline fields are required, while the third is optional.
The extra headline field allows you to include additional text in your ads.
What are expanded search ads
Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description.
How do I add expanded text ads to Google Ads
To create and edit an expanded text ad: Select Ads and then Expanded text ads from the type list.
Click Add expanded text ad and select the ad groups where you want the new expanded text ads to appear.
Enter ad text, paths, and URLs in the edit panel.
Why did Google get rid of expanded text ads
Why Is Google Making This Change? Google noted that the goal of this change is to ensure that the “right message” always shows by dynamically creating ads at the time-of-auction to respond to specific search queries.
Why is Google removing expanded text ads
As of June 30, 2022, Google will no longer allow users to create or edit expanded text ads.
With the goal of simplifying the way search ads are created and driving performance with automated tools, Google announced this change in August 2021.
Do expanded text ads still work
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still find reports on their performance going forward.
You’ll still be able to pause and resume your expanded text ads, or remove them if needed.
What are extended search ads
What Are Expanded Text Ads? Expanded Text Ads are 2x bigger than current text ads.
The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description.
What will replace expanded text ads
Responsive Search Ads, also called RSAs, are officially replacing Expanded Text Ads, also called ETAs, within Google Ads.
Though we didn’t know exactly when this would happen, this change doesn’t come as a surprise since RSAs became the default search ad type in Google Ads in February 2021.
What is the difference between expanded and responsive search ads
responsive search ads are bigger and at many times better than expanded text ads.
According to Google, responsive search ads have a 5 – 15% higher CTR compared to standard search ads!
What is happening to Google Ads
Google is switching eligible accounts over to data-driven attribution modeling. Third-party cookie deprecation is delayed until the second half of 2024.
You can now create Youtube ad voice-overs with a text-to-speech tool in Google Ads.
It’s time to upgrade your Smart Shopping campaigns to Performance Max.
When did expanded text ads start
Performance Of New Expanded Text Ads Long-form text ads on the Google search network average 15% more clicks than other ad formats.
This is similar to what Google has said since they first released Expand Text Ads back in 2016.
What are the types of Google Ads
The ad formats available to you depend on your campaign type (App, Display, Discovery, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, “Drive conversions” for Video campaigns or “App installs” for App campaigns).
When did expanded text ads stop
Starting 30 June 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still see reports on their performance going forward.
What is Google text ads
A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.
What is Google AD structure
Google Ads is organized into three layers: account, campaigns, and ad groups. Your account is associated with a unique email address, password, and billing information.
Your campaigns have their own budget and settings that determine where your ads appear.
Your ad groups contain a set of similar ads and keywords.
What type of Google Ads are best?
- Google search ads – attract people looking for your products
- Display ads – generate brand awareness
- Video ads – get in front of targeted audience
- Shopping ads – advertise to shoppers ready to buy
- App Ad campaigns – increase your app installs
Where do Google search ads show up
Google search sites: Ad can appear above or below search results on Google Search.
They can appear beside, above, or below search results on Google Play, in the Shopping tab, and Google Maps, including the Maps app.
Google search partners: Ad might appear with search results on websites of Google search partners.
Are Google Ads going away
Google announced last August that standard expanded text ads would be sunset for Search campaigns.
Starting July 1, 2022, responsive search ads will be the only ad type for Search campaigns moving forward.
How many types of ads are there
The ten common types of advertising are: display ads, social media ads, newspapers and magazines, outdoor advertising, radio and podcasts, direct mail, video ads, product placement, event marketing and email marketing.
What is ad copy Google Ads
The paid ads are those that appear at the top of your screen. They are premium, after all.
The block of text in these ads is the Ad Copy. An example of Google Ads Ad Copy.
Many professional PPC campaign managers often advise their clients to write 3 versions of the copy.
What is the difference between Google Ads and Google AdWords
Simply put, AdWords (now more commonly known as Google Ads) is a system that allows businesses to bid for advertising space in the Google search results and on other Google-affiliated properties.
AdSense is a system that allows publishers and website owners to sell ad space to businesses.
How do I convert expanded text ads to responsive search ads
Export expanded text ads as responsive ads In the account tree, select the account that has the campaign you’d like to edit.
In the type list, select Ads and then Expanded text ads. In the data view, select the ads you’d like to convert into responsive ads.
Click Export as and select Export as responsive ads.
Which type Google Ads is most effective
Smart campaigns are the easiest way to automate your campaigns and get your ads up and running.
Enter your business information and create a few ads, and Google finds the best targeting to get you the most for your time and money.
What is the difference between responsive search ad and expanded text ad
Responsive Search Ads let you create more complex ad copy, composed of more headlines and descriptions than in the case of Expanded Text Ads.
Running them, you get more possibilities for testing, but you don’t have total control over which ad combination will appear on your client’s screen.
Which ad extensions can serve automatically
Answer:- Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.
How does Google generate responsive search ads
Google Ads generates responsive search ads by using machine learning which automatically tests different combinations to learn which high performing ad copy combinations perform best for your audience.
Do Gmail ads still exist
Why we care. Google broadcasted this change when it announced that standalone Gmail campaigns would become “read-only” beginning in July 2021.
Since then, advertisers haven’t been able to create new or edit existing standalone Gmail ads or campaigns.
Now, we have an official deprecation date.
How do you write an expanded paid search ad?
- Write brand new ads
- Include your most important message in the headlines
- Remember Headline #1 is more important than Headline #2
- Don’t pause your old ads right away
- Write ads that speak to all users on all devices
- Include your top keywords in the path fields
What is a Google responsive display ad
With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail.
Responsive display ads can be used in Display campaigns.
Are Gmail ads effective
In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox.
Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums.
What are the 3 headlines on Google Ads
Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service.
The headlines are separated by a vertical pipe (“|”) and may show differently based on the device someone is using when they view your ad.
Sources
https://www.wordstream.com/blog/ws/2022/08/10/google-ads-updates
https://support.google.com/google-ads/editor/answer/7068266?hl=en
https://eyekiller.com/blog/how-does-google-generate-responsive-search-ads
