In web analytics, traffic sources are dimensions that are visualized in a report that provides an overview of the sources of traffic to a website.
An example of a traffic source is direct traffic (users typing the URL into the browser or clicking from bookmarks) or traffic from search engines.
What are the four scope types of Google analytics
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
What is KPI in SEO
SEO KPIs are quantifiable values used to measure the effectiveness of a marketing team‘s SEO efforts and performance.
Keeping an eye on your most important search metrics provides you with deeper insight into your search engine ranking and visibility, and conversions that can be attributed to organic performance.
What are different traffic sources in Google Analytics
There are generally 7 major traffic sources for most websites: direct, organic search, referral, paid, email, social, traffic flagged as “other,” and traffic from Specific utm codes.
Google Analytics can track all the traffic information and determine where every visitor came from before landing on your website.
What are the 5 major channels for site traffic?
- #1 Marketing email
- #2 Social networks
- #3 Natural Search Engine Optimization (SEO)
- #4 Content marketing
- #5 Online advertising
- #6 The blog
- #7 Referral
Is Google Analytics free to use
Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
How much is Google Analytics per month
There are 2 GA pricing plans: a free and paid version. The free version offers features like conversion reporting, advanced segmentation, customer reporting, real time visualization, flow visualization, and others.
The paid plan (GA 360) goes for $12,500 per month or $150,000 per year.
What is GA tracking
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
How much does it cost for Google Analytics
Google Analytics 360, also known as Google Analytics premium will cost you the amount of $150,000 per year.
This is the huge price difference because those features are worth considering.
How do I add Google Analytics to my website?
- On a computer, open a classic Google Sites
- Click Settings
- Under “Statistics,” click the Down arrow
- In the text box, under “Analytics Web Property ID,” enter a valid Analytics Property ID
- At the top, click Save
Is cost per click a KPI
Cost Per Click is a KPI that relates to PPC Marketing and Online Advertising.
It can be described as the price you pay for each click on your ad.
Factors like quality score, ad rank, and bidding strategy will affect the cost-per-click results for your ad.
Why is direct traffic so high
Following are the main reasons why your direct traffic is increasing: #1 Your website is still using a non-secure connection (http://). #2 One or more URLs of your marketing campaigns are incorrectly tagged. #3 Not all URLs of your marketing campaigns are tagged.
What is KPI in Google ads
A Google AdWords KPI is a measurable, transparent performance indicator used to comprehensively monitor, analyze and optimize the performance of selected strategies and measures related to Search Engine Advertising (SEA) in the Google network over time.
How much does Google Analytics 360 cost
What is the Cost of Google Analytics 360? The cost of Google Analytics 360 starts out at $150,000 per year and billed at $12,500 a month.
Costs can increase as well based on the size of the website. The cost also includes the full suite of tools in the Google Marketing Platform.
What are the 4 main KPIs?
- Customer Satisfaction,
- Internal Process Quality,
- Employee Satisfaction, and
- Financial Performance Index
What does CPM stand for
CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.
How do you use UTM
You can create UTMs using the Google UTM generator, then paste the links into your social media posts.
Enter the URL of the page you want to link to, then enter the values for the parameters you want to track.
Citations
https://www.digitalstrike.com/paid-search-metrics-that-matter-demystifying-ppc-campaigns/
https://www.nobledesktop.com/careers/paid-search-manager
https://www.mtas.tennessee.edu/reference/types-performance-measures
https://webenso.com/website-traffic-sources-guide/
