Lists are static, meaning they grow as people subscribe or are manually added. Segments, on the other hand, are dynamic, meaning they grow as people meet the segments’ conditions and shrink as people no longer meet them.
How do I clean up my email list in Klaviyo
If you want to permanently remove a list/segment of contacts from your account, navigate to Account > Settings > Profile maintenance.
Here, you will see a Remove Profiles section where you can choose a list or segment from a dropdown menu.
Select this list or segment and then click Delete People.
What is the difference between an engaged profile and an unengaged profile
ActiveSubscriber last opened or clicked in past 30 days. EngagedSubscriber last opened or clicked between 30 and 90 days ago.
UnengagedSubscriber last opened or clicked between 90 and 180 days ago. DormantSubscriber last opened or clicked between 180 days and 12 months ago.
How do I create an SMS campaign?
- Let your audience opt-in
- Find the right time
- Make a smart and targeted copy
- Come up with valuable offers for your audience
- Offer only exclusive deals
- Add a time-sensitive element
- Segment SMS by location
- Put a strong CTA in your SMS
Why do I need a CDP
A Customer Data Platform, or CDP helps you get to know your customers better.
It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are and, most importantly, what they want from you.
Does Mailchimp work with Shopify
New and existing users of Mailchimp and Shopify will be able to connect their Mailchimp account with their Shopify storefront through a direct integration, eliminating the need for third-party tools and manual data transfers.
What is the best way to segment customers?
- Start At The Level Of Entry
- Create Customer Personas
- Determine Where You’ll Derive The Most Value
- Pick A Niche
- Forecast Ahead
- Go Beyond The Data
- Review Your Client Portfolio
- Create A Personalized Approach
How do you send a birthday message via email?
- An important birthday is coming up!
- A special gift for your birthday
- We want to celebrate your birthday too!
- Make a wish!
- A special gift of 20% off for your birthday
What is a CDP segment
Segment is a customer data platform (CDP) service that looks after data governance, data integration and audience management all in one place.
It allows organisations to collect data on customers from multiple touchpoints into one location through a single API.
How do you say happy birthday in email
“Wishing you a day full of laughter and happiness and a year that brings you much success.”
“May all life’s blessings be yours, on your birthday and always.” “Wishing you a happy birthday, a wonderful year and success in all you do.”
“It seems such a great day to say we feel so lucky that you came our way!
Should you delete inactive email subscribers
In the end, inactive subscribers not only decrease your email marketing performance and ROI, but they can also cause deliverability issues when you send to new subscribers.
So, it’s important to periodically purge inactive subscribers from your lists. This is also called “Sunsetting.”
How do you deal with an unengaged employee?
- Talk less
- Remind them someone is watching
- Don’t play the numbers game in review meetings
- Set goals together
- Say “thank you”
- Let them in on the big picture
- Create a culture of opportunity
- Try flexible working hours
What is a CDP vs CRM
CDP: what’s the difference? While both CRMs and CDPs collect customer data, the main difference between them is that CRMs organize and manage customer-facing interactions with your team, while CDPs collect data on customer behavior with your product or service.
Which is best email automation platform?
- Best Overall: Mailchimp
- Best for Automation: ActiveCampaign
- Easiest to Use: MailerLite
- Best All-in-One Marketing Suite: Hubspot
- Best Affordable Option: Moosend
- Best for E-commerce: Drip
Which CDP is best?
- Insider
- Klaviyo
- Bloomreach
- Segment
- Emarsys
- Totango
- Planhat
- Optimove
Is it better to delete or suppress unengaged contacts
Suppress or Delete Unengaged Profiles from Klaviyo Suppressing profiles keeps their data inside of Klaviyo, but no emails may be sent to suppressed profiles.
Meanwhile, deleting profiles from Klaviyo removes their data completely. Because of this, it is almost always better to suppress your unengaged profiles.
How do I organize my email lists?
- Periodically Clean Your Email List
- Remove Suppressed Subscribers from Your Segments
- Use Folders to Keep Your Lists and Segments Organized
- Make email list building a well thought out strategy
How do you manage hundreds of emails?
- Only Keep Emails Requiring Immediate Action in Your Inbox
- Create a “Waiting Folder” for Action-Pending Emails
- Make Subfolders or Labels Your New BFF
- Set Inbox Rules or Filters
- Use Your Calendar to Track Emails That Require Follow-up
Do test emails go to spam
Preview Emails and Gmail Spam Filters If you send frequent preview emails to yourself, but don’t necessarily open or click these emails, it’s possible that your previews will start going to your spam folder.
To shift this trend, engage with these preview emails by opening and clicking them.
What is the difference between a list and a segment
Segments, unlike lists, will automatically curate from all people in your account based on the conditions you establishthis is why it is important to confine your segments to a specific list (like your newsletter list) if you are going to send them an email campaign.
What is the difference between a segment and a list
About segments Unlike traditional subscriber lists, segments are groupings of contacts defined by a set of conditions.
Lists are static, meaning they grow as people subscribe or are manually added.
How do I manage large email lists?
- Make new subscribers feel welcome
- Let subscribers choose the frequency
- Keep your list clean
- Re-engage or eliminate old contacts
- Make unsubscribing easy
- Never buy lists
How often should you clean your email list
How often you should clean your email list will vary from company to company, and list to list.
But a good rule of thumb is every six monthsand definitely not longer than a year.
Or, if you want to keep your list squeaky clean year round, try cleaning your list every 3 months.
Sources
https://growfers.com/story/klaviyo/
https://flowium.com/blog/klaviyo-review-aka-the-best-email-marketing-software-for-ecommerce/
https://optinmonster.com/free-email-list/
https://help.klaviyo.com/hc/en-us/articles/1260806293150-How-to-import-profile-properties-using-a-CSV-upload
