Pardot admins can permanently upgrade their accounts from Pardot merge language (PML) to Handlebars Merge Language (HML).
HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.
In Salesforce, HML is available for Engage emails.
How do I connect my website to Pardot?
- Navigate to the form in Pardot
- Click the arrow, and select View HTML code from the dropdown
- Copy the iframe code, and paste it into your web page source code
What is the difference between HubSpot and Pardot
HubSpot focuses on being a complete suite for inbound marketing, whereas Pardot is more focused on sales enablement and customer journeys involving considered purchases.
How do I link my Pardot to Google analytics
In Pardot, navigate to Admin | Connectors. Click + Add Connector. Click Google Analytics.
Click Create Connector.
How do I add a tracker domain in Pardot?
- Open the Domain Management page
- Scroll to Tracker Domains, and click + Add Tracker Domain
- Work with your IT team or hosting provider to set up a CNAME record for the subdomain you want to use with Pardot
- Wait for your DNS to propagate, which can take up to 24 hours
Are Pardot landing pages responsive
Pardot offers five layout templates built with responsive design. Using responsive design guarantees a consistent, optimized web experience when loading a landing page on any device (including Mobile phones).
When you place a Pardot form in a landing page, the form’s layout template isn’t displayed on the landing page.
How do I insert a PDF into a Pardot email?
- While editing your email draft, highlight the text you want to link to the file, and click the link icon in the editor
- From the Link Type menu, select File
- Select the file
How do I add Google Ads to Pardot?
- Open the Connectors page
- Click +Add Connector
- Click Google Ads
- Click Create Connector
- In the popup, log in to Google as an Ads admin, and allow Pardot access
- Enter the Google Ads account number
- Save the connector
- In Pardot, click Verify Now next to the Google Ads connector
What is a benefit of hosting your landing pages in Pardot
Pardot’s landing page builder helps you build your landing pages without needing a web developer.
Since they’re hosted by Pardot, you can also build in automation based on whether a prospect has previously viewed or submitted a landing page.
How do I connect LinkedIn to Pardot?
- Click on Create new Bridge
- Select LinkedIn Lead Gen Forms as your source
- Select Pardot as your destination
- Grant LeadsBridge access to your LinkedIn and Pardot accounts
- Make sure all fields are matched correctly between source and destination
What is B2B marketing analytics pardot
Pardot is a B2B Marketing Automation platform by Salesforce, designed to help marketers automate their revenue-generating campaigns.
The advanced automation functionality allows marketers to manage and automate their online marketing campaigns while delivering a personalized experience, and growing pipeline.
What is meant by dynamic list
Dynamic lists are “smart” lists that automatically add or remove prospects based on the criteria you set up.
They’re easy to set up and they maintain themselves, which makes them a great choice for building lists around information that changes frequently.
That said, not every list is required to be dynamic.
What are snippets in Salesforce
Snippets are populated with Handlebar Merge Language (HML). If you’re using the legacy merge language, an admin must upgrade your account to HML before you begin.
Connected Campaigns must be enabled. Campaign snippets work only when assigned to a connected campaign.
How do I enable snippets in Salesforce?
- In Setup, expand Manage Users (Users in Lightning Experience), click Permission Sets, then click New
- In the Label field, enter a name for the permission set
- Optionally, pick a type of user license for this permission set
- Click Save
How do I track email opens and clicks in Salesforce
In Lightning Experience, email tracking applies to all emails and list emails sent through Salesforce, Office 365, Gmail, Email Relay, and Einstein Activity Capture.
From Setup, enter Activity Settings in the Quick Find box, then select Activity Settings.
Select Enable Email Tracking. Click Submit.
What is Utm parameters used for
UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel.
What does Salesforce Marketing Cloud do
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.
What is the difference between a visitor and a prospect
An anonymous visitor is someone who has visited a page with your Pardot tracking code on it, but hasn’t converted to a prospect yet.
Prospects are visitors who have an associated email address in Pardot. An active prospect has performed an activity, such as submitting a form, visiting a page, or clicking a link.
When did Salesforce Marketing Cloud start
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services.
It was founded in 2000 under the name ExactTarget.
What is first and third party cookies
Differences between First and Third Party Cookies Setting the cookie: A first-party cookie is set by the publisher’s web server or any JavaScript loaded on the website.
A third-party cookie can be set by a third-party server, such as an AdTech vendor, or via code loaded on the publisher’s website.
How do I know if someone opened my email in Salesforce
It is now possible to see whether an email has been opened from the activity timeline in Salesforce – for any emails that have been sent to customers, you’ll see whether the email is “unopened” or “read”.
You’ll even be able to see when the email was first opened and last opened.
Citations
https://thespotforpardot.com/2021/02/12/duck-duck-goose-how-to-play-with-pardot-snippets/
https://trailhead.salesforce.com/content/learn/modules/pardot-lead-generation-lightning/learn-how-pardot-handles-prospects-and-visitors-lightning
https://pardreamin.com/course-video/beyond-dynamic-content-how-to-create-real-content-personalization-in-pardot/
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.pardot_snippets_considerations.htm&language=en_US
