Gymshark currently has over 5 million followers on Instagram, 289,000 followers on Twitter, and 1.7 million followers on Facebook.
How does Gymshark use social media marketing
One element of Gymshark’s influencer marketing strategy is that when it restocks or launches new product, its ambassadors count down and showcase the new launches on their social channels, to create online buzz and to encourage fans to buy immediately.
How many followers does Gymshark have on social media
With more than 3.4 million followers worldwide (as of December 2021), Gymshark is one of the most followed brands on TikTok.
How does Gymshark use Instagram
Despite its biggest following coming from Instagram, Gymshark utilises each social media channel they use (and that’s a lot) to engage with the members of their target audience from each platform, as well as having a cohesive marketing plan designed for each channel instead of copying and pasting from Twitter to
How many followers does Gymshark have
Our Gymshark family of employees, athletes and followers is now over 10 million strong, with a total social media following of over 18 million and customers in over 230 countries across our 14 online stores.
How does Gymshark promote their products
Francis honed in on his favorite Youtube influencers such as Lex fitness, and realized that their Youtube subscribers are Gymshark’s target audience.
The brand then sent clothing samples to their favorite fitness stars on social media, eventually sponsoring them to promote Gymshark to followers organically.
What does Gymshark specialize in
Ben Francis started Gymshark, a fitness wear apparel brand, in his garage in 2012.
Since then, it has grown into one of the most recognizable functional training apparel brands in the world, with a social media following of 10+ million and customers in over 170 countries.
How popular is Gymshark
The company continues to market its product range through social media influencers. As of 2020, the company was paying 125 influencers to market the brand on social media.
Gymshark has over 5.5 million followers on Instagram.
Who is Gymshark’s target audience
Gymshark’s target market is 18 to 25-year olds whose lives revolve around fitness, fashion and music.
What made Gymshark so popular
Gymshark’s growth has largely been fueled by social networks. They have a huge number of followers on Instagram, Facebook, Twitter, Pinterest, YouTube, and even Spotify.
The cool thing is everything they post, from images to videos, always looks professional and consistent across these platforms.
Will GymShark go public
The GymShark IPO date has not been confirmed, but could be in the first half (H1) of 2022.
It’s been rumoured that investment banks are pressuring the startup to list6 If it does list on an exchange, it would likely be in London.
How did Gymshark become popular
In exchange for giving them free clothes, these fitness influencers agreed to wear and promote Gymshark gear in their YouTube videos or Instagram posts.
This partnership between Gymshark and Lex Griffin who became the first Gymshark athlete started their social media expansion and dominance.
What type of business is Gymshark
Gymshark are a fitness apparel and accessories brand, manufacturer & online retailer based in the UK.
The company is supported by over three million highly-engaged social media followers and customers in 131 countries.
What is Gymshark valued at
Gymshark secured investment from the US private equity firm General Atlantic in 2020, pumping up the brand’s value to £1 billion and attaining prized unicorn status.
The deal valued Francis’s 70 per cent stake at £700 million.
Why do people like Gymshark
Gymshark is a very popular athletic wear brand that offers functional gym clothes. The majority of the clothing you’ll find on Gymshark offers durable, flexible, and sweat-wicking products.
A lot of fitness influencers wear Gymshark products.
Does Gymshark have a clothing app
Clothes shopping with Gymshark is seamless, so you can get straight into your workout.
The Gymshark App is here to enrich your conditioning journey in many ways.
Why did Gymshark get so popular
Using a combination of digital marketing campaigns, famous yearly blackout sales, and an extensive network of influencers and community, Gymshark has an incredible reach that is far beyond that of its competitors.
When did Gymshark become popular
Demand for their unique design spiked after their appearance at Body Power and soon, Gymshark became inundated with ordersthey reportedly made over $42,000 in a single day.
Francis and co quickly realised they were on to something special. In 2013, Gymshark did almost $500,000 in revenue from online sales.
How many influencers does Gymshark work with
Over the years, Francis has continued to sponsor more social media stars and now Gymshark has an audience outreach of over 20 million and has over 10 popular athletes and ambassadors on their website.
Is Gymshark popular in the US
The US is already Gymshark’s biggest market outside the UK but founder and chief executive Ben Francis believes there is huge growth ahead of it in the US.
He told The Times: “I think we currently occupy about 0.6% of the market, from a fitness perspective, in the US,” the group’s co-founder and chief executive said.
What are Gymshark influencers called
But today, promoting your favourite brands online is known as ambassador marketing. Gymshark recognised the success of fitness influencers across social media.
They timed the launch of Gymshark to collaborate with top creators, growing social buzz around their products and expanding their reach.
Why is Gymshark called Gymshark
According to a February 2021 interview with Esquire, the name Gymshark has, well, no meaning aside from being an inexpensive domain.
Francis told the website, “It was a totally arbitrary decision—a £3.50 domain name from GoDaddy.
I just thought it sounded quite cool.”
When did Gymshark start using influencers
It was in the early 2010’s when Gymshark began using Instagram influencers and YouTube influencers as part of their marketing strategy, a time when influencer marketing was almost unheard of.
During an interview with Foundr, Ben Francis went on to say that he was using influencers without even knowing it.
What makes Gymshark different
Gymshark is not a retailer that prioritises sales or deals, instead focusing on consistently affordable prices (compared to competitor brands).
It does however participate in two sales-focused days every year – its birthday and Black Friday.
How is Gymshark funded
Gymshark has raised a total of £200M in funding over 1 round. This was a Private Equity round raised on May 14, 2022 Gymshark is funded by General Atlantic
Does Gymshark have an affiliate program
Gymshark affiliates can earn commissions (a percentage of revenue) on qualifying sales that result from featuring links to Gymshark products and content across their brand: blog/website, social media, newsletters, etc.
Where is Gymshark based
Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer founded in the United Kingdom, supported by millions of highly engaged social media followers and customers in 131 countries.
Is GymShark a Globalised business
Founder Ben Francis has grown Solihull-based Gymshark from a start-up in his parents’ garage to a global brand with millions of customers in more than 170 countries.
Is Gymshark a niche market
Thanks to the success their garments have seen since the early days of the online retailer, Gymshark has always kept their focus on this niche market; since the company’s very beginning in 2012, they’ve made clothes for people aged 16-30.
What is Gymsharks culture
Fantastic people, facilities, benefits and support. The culture is great, there is a definitely a focus on the employee wellbeing with mental health, physical health and diversity within the workplace.
How is Gymshark different from other brands
With a cult-like following and a focus on exclusive products, it makes sense Gymshark relies on direct and search traffic as their main traffic drivers.
They get the majority of traffic from their clothing fanatics without needing a large paid search investment.
References
https://www.retailgazette.co.uk/blog/2022/05/gymshark-posts-45m-profit-as-founder-ben-francis-climbs-up-sunday-times-rich-list/
https://www.the42.ie/gymshark-gear-review-2546236-Jan2016/
https://sifted.eu/articles/gymshark-ben-francis/
https://medium.com/swlh/how-gymshark-leveraged-influencer-marketing-to-become-a-500m-business-7ae2432f2f31
https://www.coursera.org/articles/4-ps-of-marketing
