The Accenture insights platform (AIP) is a cloud based as-a-service analytics platform. In addition to this, AIP includes a suite of pre-built Analytics apps, including those already tailored towards organisations in the Health & Public service sector.
What is competitive intelligence example?
- Positioning/messaging changes
- Pricing/packaging changes
- Leadership changes
- 4
- Website A/B tests
- Customer reviews
- Employee reviews
- Job postings
What are the major sources of competitive intelligence
Competitive intelligence practices include ethically researching, monitoring and analyzing information from a variety of diverse published and unpublished sources: competitor websites, the news, press releases, social media, industry experts, customer and competitor interviews, conferences, government documents and
How do you handle challenging customers?
- Remain calm
- Practice active listening
- Repeat back what your customers say
- Thank them for bringing the issue to your attention
- Explain the steps you’ll take to solve the problem
- Set a time to follow up with them, if needed
- Be sincere
- Highlight the case’s priority
How do you handle difficult customers?
- First and foremost, listen
- Build rapport through empathy
- Lower your voice
- Respond as if all your customers are watching
- Know when to give in
- Stay calm
- Don’t take it personally
- Remember that you’re interacting with a human
What are the three types of difficult customers?
- Angry customers
- Indecisive customers
- Internet vigilantes
What is CDP tool
A customer data platform (CDP) is designed for marketing. It collects and unifies first-party customer data from multiple sources to build a single, coherent, complete view of each customer.
It then makes that data available to marketers to create targeted and personalized marketing campaigns.
What are two things competitive intelligence should achieve
The main objectives of competitive intelligence are to allow a company to understand its market, make confident strategic decisions, and increase ROI.
Does Accenture provides unlimited services to clients post AI deployment
D. Accenture provides unlimited services to clients post AI deployment.
What steps would you take if a customer is unsatisfied with a product?
- Step One: Adjust Your Mindset
- Step Two: Listen Actively
- Step Three: Repeat Their Concerns
- Step Four: Be Empathic and Apologize
- Step Five: Present a Solution
- Step Six: Take Action and Follow Up
- Step Seven: Use the Feedback
What are the 6 main types of difficult customers?
- Angry customers
- Entitled customers
- Indecisive and cautious customers
- Penny-pinching customers
- Talkative customers
- Know-it-all customers
Is Salesforce a CDP
Salesforce CDP (formerly CA360) is Salesforce’s CDP. Following Salesforce’s core message, it unites the data from marketing, sales, commerce, service, and IT into one integrated platform.
What is the job description of a data analyst
Data analysts are responsible for analyzing data using statistical techniques, implementing and maintaining databases, gathering data from primary and secondary sources, identifying, analyzing and interpreting trends from the data.
How do you respond to an angry customer?
- Give them the floor (at first) They’re angry
- Acknowledge your customer’s emotions
- Restate what they told you
- Move to an appropriate channel
- Think critically about what your customer really wants
- Set clear next steps (and follow through on them)
- Stay consistent
- Explore solutions even if you know they’re not available
How does cross selling promote customer service
Cross-selling involves selling related, supplementary products or services based on the customer’s interest in, or purchase of, one of your company’s products.
Its a great way of increasing customer loyalty and deeping customer relationships which in turn can improve customer lifetime value and retention.
What should I ask data analyst?
- Tell me about yourself
- What do data analysts do?
- What was your most successful/most challenging data analysis project?
- What’s the largest data set you’ve worked with?
How does CDP collect data
A CDP can collect data from a range of different sources, such as websites, mobile applications and customer relationship management systems (CRMs).
The data is collected via application programming interfaces (APIs), event trackers (e.g. JavaScript tags and SDKs), server-to-server integrations and manual imports.
How do you gather market data?
- Surveys
- Online Tracking
- Transactional Data Tracking
- Online Marketing Analytics
- Social Media Monitoring
- Collecting Subscription and Registration Data
- In-Store Traffic Monitoring
What are the 8 key parts of a marketing plan?
- Sales Goals
- Marketing Goals
- Content Strategy to Meet Your Goals
- Benchmarks for Success
- Timeframes
- Allocation of Work
- Cost of Implementation
- Reasons You Know the Plan Will Deliver
How do you stay calm with a rude customer?
- Be empathetic
- Listen actively
- Chunk the issue
- Repeat what the customer has said back to them
- Stay calm and stoic
- Offer solutions
- Offer a sincere apology
- Set a time to follow up with the customer if necessary
How do I profile my clients?
- Use customer profile templates
- Choose your customer profiling software
- Dig into demographics
- Collect customer feedback
- Review your customer journey map
- Focus on the problem that your business is trying to resolve
- Examine contextual details
- Understand your industry
What is a CDP vs CRM
CDP: what’s the difference? While both CRMs and CDPs collect customer data, the main difference between them is that CRMs organize and manage customer-facing interactions with your team, while CDPs collect data on customer behavior with your product or service.
How do I become a good insight analyst?
- Technically skilled
- An adept problem-solver
- A curious mind
- Empathetic and customer-centric
What is E CRM and its benefits
The benefits of ECRM E-CRM system allows both to: develop and maintain new digital channels, attract new prospects, namely visitors to your site, convert these prospects into customers and maximize revenue, retain customers and establish a long-term relationship of trust.
How do you become a marketing analyst
Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor’s degree in another field, such as statistics and marketing, and earn a master’s degree in business administration (MBA).
What company is Zeotap
About Zeotap India Company Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences.
We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base.
How do you ignore a rude customer?
- Stay Calm, Don’t React
- Don’t Take It Personally
- Listen and, If Appropriate, Apologize
Which CDP is best?
- Insider
- Klaviyo
- Bloomreach
- Segment
- Emarsys
- Totango
- Planhat
- Optimove
What is sales enablement strategy
A sales enablement strategy is the approach your business takes to provide sales with the resources they need to effectively sell.
This strategy is tailored to your specific sales team’s needs so they can target your audience and close more deals.
What is Accenture’s myConcerto
Accenture myConcerto is an insight-driven, digitally integrated platform that orchestrates the power of new SAP solutions and technologies, and Accenture’s industry and functional expertise to create exponential business outcomes.
Sources
https://www.digitalmarketplace.service.gov.uk/g-cloud/services/160686384818629
https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
https://www.gartner.com/reviews/market/data-intelligence-solutions-for-sales/vendor/zoominfo/alternatives
https://clearcode.cc/blog/customer-data-platform-anatomy/
