What Is The Difference Between Product Line And Product Mix

Many businesses that sell multiple products use product lines and product mixes to monitor the different products they produce and sell to customers.

While a product line refers to related products sold in a business, the product mix is the total number of all products a business sells.

Who is the biggest competitor of Amazon?

  • eBay
  • Alibaba Group
  • Walmart
  • Rakuten
  • Otto
  • JD
  • Flipkart
  • Netflix

Who is Amazon’s target customer

With around 120 million products for sale on its site, the Amazon target audience comes from all walks of life, including students and professionals, singles and families, low to high income.

Who is Unilever target customer

Market Target Unilever products target every single consumer in the market ranging from small children to the elderly.

In almost every household, one of their five products is a Unilever product.

Why are the 7Ps important

The 7Ps helps companies to review and define key issues that affect the marketing of its products and services.

A popular marketing model, the marketing mix is can also be referred to as the 7Ps framework for the digital marketing mix.

What is Coca Cola’s product mix

For example – if a company produces only soft drinks and juices, this means its mix is two products wide.

Coca-Cola deals in juices, soft drinks, and mineral water, and hence the product mix of Coca-Cola is three products wide.

What does process mean in the 7ps

It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix.

The number of perceptions regarding the ideology of the process as a part of the marketing mix.

Process refers to the flow of activities or mechanism that take place when there is in an interaction between the customers and the businesses.

What are the 7ps and 7cs

7 P’s and 7 C’s Price = Cost. Place = Convenience. Promotion = Communication.

People = Caring.

What is the product mix of Amul

Product mix of Amul includes Milk, Bread Spreads, Cheese, Dahi, Ghee, Mithai, Ice-Cream,Paneer and Beverages.

The product line and product depth of Amul Milk is shown below. For health conscious people who usually travel long distances.

What is the product mix of Maggi

The product mix of Maggi is divided into different categories & each had various products underneath.

They had Noodles (2-min noodles,Dal atta noodles,Cuppa Mania), Ketchup (Maggi pichkoo), Sauces (Tomato, Pudina), Masala (Maggi Bhuna masala), Soups and even Pastas.

Such is their openness to experimentation.

What is the difference between 4Ps and 7Ps

As mentioned above, the 4Ps include Place, Price, Product and Promotion. The 7Ps model, on the other hand, is a combination of the 4Ps with 3 additional segments, which refer to People, Process and Physical evidence.

Why are the 5 P’s important

The 5Ps, Product, Price, Promotion, Place, and People, are a business strategy to help marketing efforts become more efficient by correctly determining target customers and creating a solid base to convert them into loyal customers.

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What is the product mix of Samsung

Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners.

TV/AV – Samsung Television, Accessories, Audio and Video accessories.

Which is the biggest pharmaceutical company in the world

Johnson & Johnson Who is the largest pharmaceutical company in the world by revenue in 2020?

Johnson & Johnson is the largest pharmaceutical company in the world in 2020, with revenues of USD 82.06 billionthe number ranking pharma company by sales.

What are the elements of the product mix?

  • Width: the total number of product lines in a business
  • Length: the total number of products in the mix
  • Depth: number of variants of a product line
  • Consistency: the degree each product relates to the other in a product mix

What is the richest company in the world

This list comprises the world’s largest companies by consolidated revenue, according to the Fortune Global 500 2022 rankings.

American retail corporation Walmart has been the world’s largest company by revenue since 2014.

Which country uses Amazon the most

With 314 billion U.S. dollars in net sales, the United States were Amazon’s biggest market in 2021.

What is the product mix of apple

Apple marketing mix (Apple’s 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence.

References

https://www.instagram.com/jnj/
https://www.ukessays.com/essays/marketing/case-study-johnson-johnson-marketing-essay.php
https://www.lyfemarketing.com/blog/types-of-marketing-strategies/