Dr Philip Kotler is regarded as the Father of Modern marketing by many scholars.
What is ambush marketing Mcq
Ambush Marketing refers to marketing concept where a company, or a brand banks on the publicity value of any major event without being the official sponsor of the same.
It is generally associated with major sports events of international stature like the Olympic Games, the World Cup events etc.
What is black hat in digital marketing
Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results.
These unethical tactics don’t solve for the searcher and often end in a penalty from search engines.
Black hat techniques include keyword stuffing, cloaking, and using private link networks.
What is digital marketing Mcq
Digital marketing also called online marketing, is a method of promoting brands that help the business to connect with potential customers with the help of the internet and other means of digital communication.
It includes social media, email, search engines, and web-based advertising as a marketing channel.
Why is it spelled guerrilla
It’s Spanish in origin; guerrilla is the diminutive of guerra, meaning “war.” Guerrilla is also used as an adjective to describe things that relate to or suggest militant guerrillas, modifying words like fighter, group, forces, movement, operations, etc.
What are the stages involved in guerrilla promotion
These involve unusual approaches such as 1. Staged encounters in public places 2. Giveaways of products such as cars that are covered with brand messages 3.
Interactive promotion where the viewer can respond to become a part of the advertising message.
What is social media optimization Mcq
Explanation: social media optimization means creating content which easily creates publicity via social networks.
What is a guerrilla campaign
It is a strategy of business marketing that incurs low costs but achieves optimal results, usually using some rather unconventional methods.
More often than not, it is marketing campaigns that have used guerrilla marketing that go viral online and via social media.
What is meant by brand management
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.
Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.
Why is microblogging popular
Microblogging sites are popular because they’re serving content in formats that today’s users find palatable.
While there are numerous microblogging sites out there, we’ve identified Twitter, Pinterest, Tumblr, Instagram, and Facebook as the frontrunners.
Reddit and LinkedIn are also catching up fast.
What website is microblogging
Microblogging sites are websites like Twitter, Instagram, Facebook, and Pinterest that are shorter form blogs where users can share text, links, audio, images, and video.
The content on microblogging sites is smaller in both actual and aggregated file size because the microblog has a word count or file size limit.
What’s another word for guerrilla warfare
•Other relevant words: (noun) trench war, static warfare, trench warfare.
Who invented guerrilla tactics
In the 6th century BC, Sun Tzu proposed the use of guerrilla-style tactics in The Art of War.
The 3rd century BC Roman general Quintus Fabius Maximus Verrucosus is also credited with inventing many of the tactics of guerrilla warfare through what is today called the Fabian strategy.
What exactly is microblogging Mcq
Explanation: micro-blogging means blogs with limited individual posts, limited by character count typically.
What is an example of guerrilla warfare
Classic examples of guerrilla warfare include the attacks of more than 300 bands of French francs-tireurs, or snipers, on invading German troops during the Franco-Prussian War (1870-1871); the Boer raids against British troops that were occupying the Transvaal and the Orange Free State during the South African Wars (
What is the difference between buzz and hype
Hype is generally associated with something negative. Buzz is generally associated with something positive.
What is a blogging means Mcq
A personal or corporate website in the form of an online journal.
Where do we use keywords Mcq
Explanation: Keywords can be used in the title, in the description, and in tags.
What is source based question
Level 1: The answers for these types of questions are usually found straight from the given source OR in the study-material for the examination.
These questions usually include the words/phrases: define, according to the source, quote and/or list.
What was guerrilla Class 10
The movement was basically protest against forest laws. Here, as in other forest regions, the colonial government has closed the forest areas, preventing people for entering forests to graze their cattle or to collect firewood or fruits.
This enraged the people of the hills.
What is the benefit of SMM Mcq
It can help to communicate with customers in a less time-consuming manner. It can help to create visual interaction between products and customers.
It can help to advertise a product and services to many customers at once.
What is Gorilla technique
Guerrilla tactics are on intelligence, ambush, deception, sabotage, and espionage, undermining an authority through long, low-intensity confrontation.
It can be quite successful against an unpopular foreign or local regime, as demonstrated by the Cuban Revolution, Afghanistan War and Vietnam War.
What is the full form of SMM Mcq
Social Media Marketing MCQ Test.
What is the full form of SMM
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website; and.
What does SERP stand for
Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query.
In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.
Is Mcq and objective are same
Multiple choice (MC), objective response or MCQ (for multiple choice question) is a form of an objective assessment in which respondents are asked to select only correct answers from the choices offered as a list.
What is on-page optimization and off-page optimization
On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control.
Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.
What is the full form of FFA pages
FFA is the abbreviation for Free for All links which are basically webpages that allows anyone to submit his/her websites URL in their website for absolutely free of cost.
What is subjective type test
Subjective tests are tests where students are asked to give an argument about a prompt and support it with evidence.
These tests are often looking for explanation, application, synthesis, and demonstration of ideas.
What is MCQ full form
A multiple-choice question (MCQ) is composed of two parts: a stem that identifies the question or problem, and a set of alternatives or possible answers that contain a key that is the best answer to the question, and a number of distractors that are plausible but incorrect answers to the question.
References
https://www.economicsdiscussion.net/marketing-management/types-of-marketing/31959
https://www.feedough.com/ambush-marketing/
https://rockcontent.com/blog/ambush-marketing/
