Outranking share tells you how often your ad ranked higher in the auction than another advertiser’s ad, or if your ad showed when theirs didn’t.
What is search outranking share
The “Outranking Share” is a percentage that represents the number of times your ad either ranked higher in the search auction than a competitor’s ad or appeared when the competitor did not, divided by the total number of ad auctions you took part in.
What is Target outranking share
Google’s Outranking Share tool gives you an easy way to target a competitor and get your results above their ad.
Google Outranking Share is a bidding strategy that assists in getting your adwords to come before a specific competitor URL in paid search results.
Why would you use target outranking share
With Target outranking share, you could identify a competitor’s domain you wanted to aim to show above for a percentage of auctions.
(However, it adjusts bids at the keyword level, not just for each auction in which you’re up against your nemesis.)
How do you increase your outranking shares
You can use Target Outranking Share by creating a ‘bid strategy’ and applying it to multiple campaigns or keywords or ad groups.
You can also set this strategy by selecting the campaign or ad group or keyword and modifying bidding strategy to Target Outranking Share.
How does Google calculate impression share
Impression share shows you how the performance of your ads compares with the performance of others’ ads.
This metric is calculated by taking the number of impressions your ad received divided by the total number of impressions your ad was eligible to receive.
What is Google impression share
Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.
Impression share = impressions / total eligible impressions.
How Google paid ranking is determined
Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction, the context of the person’s search (for example, the person’s location, device, time of search, the
How do you Rank first on Google?
- Create a keyword strategy to target terms your target customers are searching
- Incorporate the keywords into your website content as well as HTML tags
- Write for humans (not search engines)
- Target location-based searches
- Optimize for mobile
- Focus on user experience
What does low impression share mean
Lost impression share (rank) estimates how often your ad didn’t show due to poor Ad Rank.
Lost impression share (budget) estimates how often your ad didn’t show due to a low budget.
What is a good impression share for Google
95% impression share should be considered good in case of branded keywords and in case of non-branded keywords 80% should be the bench mark.
But if your keyword is very competitive and you have a limited budget then you should expect and aiming for search impression share near to 60%.
What is impression share lost to Rank
Search Lost Impression Share (Rank) is the percentage of search impression share lost out of the total eligible impressions, due to Ad Rank.
Ad Rank depends on factors such as relevant keywords and targeted ads.
Why does Google use a second-price auction
Google in particular set up its second-price auctions in a way that advantaged itself.
Because Google controls both an exchange and the dominant ad server, it did not bid blindly into the auction, but rather gave itself “last look” and an opportunity to best the other bids.
What affects Rank for Google Ads
In Google Ads, ad ranking is determined by your maximum bid for the keyword or ad group multiplied by the matched keyword’s Quality Score.
All other things equal, the more relevant your keywords, ad text and landing pages, the higher your Quality Score, and the higher your ad ranking.
Can you see impression share in Google Analytics
Sign in to your Google Ads account. Click Campaigns, Ad groups or Product groups (for Shopping campaigns), or Keywords in the page menu. and click Modify columns.
Click Competitive metrics and add impression share columns by ticking the boxes next to column names.
What affects click share
If total clicks available are growing faster than the clicks you receive, click share will go down.
To increase your click share, you may need to increase your bids, improve the quality of your ads, or add more ad extensions.
Why did Google move to first-price auction
In a first-price auction, the final price reflects the winning bid. AdSense is moving to a first-price auction.
This will help advertisers by simplifying how they buy online ads and make it easier for them to buy your ad space sold on AdSense.
What is ad rank
Ad Rank is a value that’s used to determine where ads are shown on a page relative to other ads, and whether your ads will show at all.
Your Ad Rank is recalculated each time your ad is eligible to appear.
How do I get 100% impression share on Google Ads?
- Increase your campaign budget: It’s important to remember that your budget controls how often an ad is shown, which can increase the percentage of total impressions that your ad shows for
- Increase your bid: Raising your bid can improve the likelihood that your ad will show for a given ad auction
What is a good average position on Google
Average position – 12.5. Average CTR – 9.4%
How does Google auction work
The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page (or whether or not any ads will show at all).
Each time an ad is eligible to appear for a search, it goes through the ad auction.
What does it mean to have high impression share
Absolute top impression share (ATIS) is the percentage of your Shopping ad impressions that are shown in the most prominent Shopping position.
There’s only one “absolute top impression” per auction so your absolute top impression share is an important indicator of your overall prominence.
Can you get 100% impression share
Impression share metrics are often used as the key indicator of one’s market share.
A 100% impression share would indicate that you are reaching the entire traffic volume.
What is Google smart bidding
Smart Bidding refers to bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”.
Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.
What is average position in Google Ads
Average position is the average position where your ad was displayed. If you see your average is 1.5, that means your ad might have been shown in position 1, 2, 5, and 10, but on average, the number is 1.5.
What is quality score Google Ads
Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers.
This score is measured on a scale from 1-10 and available at the keyword level.
What is Google auction time bidding
Auction-time bidding is a Google Ads Smart Bidding feature that analyzes several contextual signals at the time of the auction to set bids with the goal of targeting your ads.
How can I improve my Google SEO?
- Make your site interesting and useful
- Know what your readers want (and give it to them)
- Act in a way that cultivates user trust
- Make expertise and authoritativeness clear
- Provide an appropriate amount of content for your subject
- Avoid distracting advertisements
- Use links wisely
Does Google Ads use second-price auction
Recently Google announced they will be moving from a second-price to a unified first-price auction in Google Ad Manager.
They will also be removing last look, a function that has given them an advantage at winning bids for clients that advertise through Google.
What is attribution model in Google Ads
Attribution models let you choose how much credit each ad interaction gets for your conversions.
Attribution models can give you a better understanding of how your ads perform and can help you optimize across conversion journeys.
This article describes the various attribution models and how to use them in Google Ads.
Why is my search impression share low
Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive.
A low impression share on the Search Network means your keywords are matching customer searches, but your ads aren’t appearing due to other issues.
References
https://www.unboundinvestor.com/good-average-position-in-google-search-console/
https://support.google.com/google-ads/answer/10260432?hl=en
https://support.google.com/searchads/answer/2870726?hl=en
https://ppcexpo.com/blog/core-benefit-of-google-ads-automated-bidding
