- Sign in to Google Analytics
- Navigate to your view
- Open Reports
- Select Acquisition > Google ads > Shopping Campaigns
How do I sell on Google Shopping ads?
- Optimize your product titles
- Optimize your product feed descriptions & categories
- Optimizing your product images
- Use Google Shopping Ad extensions
- Use products rating & review
- Implement a negative keywords strategy
- Adjust bids by device performance
What is a Google Shopping ad
A type of ad that features detailed information about specific products that you sell.
To create Shopping ads, you’ll set up your product information in Google merchant center and create Shopping campaigns in Google Ads.
How are Google Shopping ads targeted
People will see Shopping Ads that are relevant for their search queries, showing an image of the product, with the price and additional information (such as reviews).
If someone likes what they see, they click on your ad which will take them to your website.
In return, Google charges you for that click.
What are the types of Google Ads Shopping ads?
- Product Shopping ads: These are created based on the product data that you submit in the Merchant Center
- Local inventory ads: These are created by combining product data and inventory data submitted in your Merchant Center account
Where do Shopping ads appear
Shopping ads don’t appear only in Google’s standard search results anymore. They are also visible on the Shopping tab, on search partner websites, in the price comparison Shopping service and apps (iOS and Android), and even on YouTube and the Google Display Network.
How do I optimize Google smart Shopping ads?
- Conversion tracking
- Remarketing tagging
- Budget
- Target ROAS
- Products
- Consider conversion value, not clicks
- Seasonal & holiday events
- Assessment
How do you track Google shopping free listings in Google Analytics
To find data for an individual product, click “Products” in the left-hand navigation menu, and then click “All Products”.
You’ll see the number of clicks from free listings and free local listings for each product offer in the “Unpaid clicks” column.
How do Google Shopping ads drive engagement
explanation. Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible.
With Shopping campaigns, customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.
How effective are Google Shopping ads
Since 2019 alone, Google Shopping ad spend has increased by 38%. Plus, PLAs in Shopping now account for 65% of all Google ads clicks, and for as much as 85% of all retail ad clicks!
This means that for eCommerce businesses in particular, Shopping ads work far better than normal text PPC ads.
How long does it take for Google Shopping ads to start running
Before you begin It takes 24-48 hours for newly created or edited ads, creatives, assets, products, or feeds to be reviewed in Google Ads and Merchant Center to ensure they meet all policy requirements.
How do I run a successful Google Shopping campaign?
- Optimize your product feed
- Optimize your campaign structure
- Divide products into ad groups
- Top vs
- Find your winners and losers
- Exclude unprofitable products
- Add negative keywords
- Sub-divide negative keywords
How can I improve my Shopping ads rank?
- Step 1: Optimize Your Product Feed
- Step 2: Segment Campaigns
- Step 3: Drive Spend to Valuable Ad Groups
How much should you spend on Google Shopping ads
Tip: Start small. If you’re a beginner, try an average daily budget of US$10 to US$50.
Check your account daily after applying a new budget to see how your campaigns have performed.
You can set a shared budget with the amount you’re willing to spend across multiple campaigns for the same client.
Is Google Shopping the same as Google Ads
Google Shopping and Search Keywords Google Search ads require the advertiser to input the keywords they want to show up for whereas Google Shopping keywords are sourced by Google automatically by pulling the keywords from the product titles and descriptions.
How much do Google Shopping ads cost
The average cost per click (CPC) of Google Shopping Ads is $0.66, which often yields exceptional profit for many brands.
The average Google Shopping Ads conversion rate is 1.91% The average Google Shopping Ads is $38.87.
Why is my Google Shopping ad not getting any impressions
One of the main reasons you’re getting 0 impressions in Google Ads is that you’re using automated bidding that requires conversion data, such as Target ROAS.
Why are my Shopping ads not showing
If your Google Shopping ads aren’t showing, your Merchant Center and Google Ads accounts may be incorrectly linked.
As mentioned earlier Google Merchant Center allows you to upload product data and is essential to running Shopping ads.
How do I improve my ad rank for Shopping ads?
- Improve your ad rank by raising your bid
- Refine search queries that your product listing ads appear for, this will improve your CTR which could raise your quality score
- Improve the data quality of the product feed you submit to Google (more about this further down the article)
Where can standard Shopping ads appear
Shopping ads are placed across Google sites and partner sites. Your ads can be shown in Google Images, The Shopping tab, and Google Search.
How do I create a Google Shopping campaign?
- Sign in to your Google Ads account
- In the page menu along the left, click Campaigns
- Click the plus button , then click New campaign
- Select an objective for your campaign
- Select Shopping as your campaign type
- Select the Merchant Center account that has the products you want to advertise
How do you target a Shopping ad audience
Via tagging, you can create a target audience of people who have visited your website, say, in the last 30 days, and show ads only to them.
You can also show ads to people based on the pages of your website they’ve visited (i.e. your product page), their behavior on your site (i.e. how long they spent there), and more.
How do I appear on Google Shopping?
- Create a feed
- Setup your store
- Publish your listings
Why should you use Google Shopping ads
Studies show that Google Shopping Ads generate 26% higher conversion rates and have a 23% lower cost-per-click than text ads.
A better ROI is always an advantage in business, especially when it comes to marketing and advertising.
These often have very uncertain results.
Are Shopping ads Search ads
A big difference between Google Shopping Ads and Google Search Ads is that shopping ads don’t involve bidding on keywords.
You put together a product feed, which Google’s algorithm will then analyse. Google then decides which keywords will trigger your products to appear in a user’s search results.
What are Google Shopping actions
Google Shopping Actions allows merchants to sell their products directly with Google, across its all online ad surfaces (i.a.
Google Search, Google Express or Google Assistant) in the US, and Shopping.google.fr and Google Assistant in France.
What are two ways Shopping ads can help retailers connect with potential shoppers
Shopping ads let retailers showcase their brand by displaying their product name, price, and image.
This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ador a Shopping ad and a text adfor the same retailer appear in a given search.
Do Google Shopping ads use keywords
Easy retail-centric campaign management: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads in relevant searches.
Browse your product inventory directly in Google Ads and create product groups for the items you want to bid on.
Do Google Shopping ads have a quality score
Your Google shopping ad quality score is a number between 1 and 10. It’s an overall indicator of how well your ads will perform.
Google doesn’t actually use your score when determining the outcome of auctions, but they do use various metrics that go towards your final score.
How can advertisers use shopping
Advertisers can use shopping ads to grow sales by selecting a specific location on the search results page for their ads to appear.
Save Your Time & Efforts – Buy Answersheet! Google Customer Reviews is a free program that lets you collect feedback from people who’ve made a purchase on your site.
How do I optimize Google smart Shopping campaigns?
- Optimize Titles
- Create rules for testing Titles
- Provide High-Quality Images
- Use custom labels to test Smart Shopping
- Choose the closest matching product type
- Create a solid sale strategy
- Use Merchant Promotions
- Prepare your assets
Sources
https://support.google.com/google-ads/answer/9784109?hl=en
https://ads.google.com/home/resources/seo-vs-ppc/
https://support.google.com/analytics/answer/6109121?hl=en
