Profit is revenue minus expenses. For gross profit, you subtract some expenses. For net profit, you subtract all expenses.
What makes a great presentation
When it comes to what you have to say, break it down into three simple sections: your presentation needs an introduction, body, and conclusion.
A compelling introduction. Your introduction needs to briefly sum up what you’re going to talk about and why it’s useful or relevant to your audience.
Offer a body of evidence.
What are 3 examples of products
Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages).
Virtual products are offerings of services or experiences (such as education, software, and other digital products).
How do you begin a presentation?
- Tell your audience who you are
- Share what you are presenting
- Let them know why it is relevant
- Tell a story
- Make an interesting statement
- Ask for audience participation
What makes a brand successful
Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point.
Demonstrate the value that your company provides for the customer, and how that value is created.
What is Coca-cola stand for
When launched, Coca-Cola’s two key ingredients were cocaine and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut (also spelled “cola nut” at the time), leading to the name Coca-Cola.
Why is place important to a successful product
This lesson revealed that place in marketing mix plays a major role in the distribution and flow of goods, because it ensures that the product is in the right place at the right time.
Without proper product placement, customers are likely to look elsewhere for what they need or desire.
Who set the price of a product
In a competitive market, sellers compete against other suppliers to sell their products and buyers bid against other buyers to obtain the product.
This competition of sellers against sellers and buyers against buyers determines the price of the product.
It’s called supply and demand.
What is Coke’s product mix
For example, The Coca-Cola Company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau Smartwater, Sprite (and so on) product lines.
Why selling concept is important
Increase market share. Selling concepts expose customers to products they might not normally consider for purchase.
Attracting new customers is a typical result of selling concepts and may significantly increase the company’s market share through concentrated sales efforts.
How do you develop a brand name?
- Develop Your Brand Strategy
- Research the Market, Competitors, and Consumers
- Identify the Message Your Brand Should Communicate
- Brainstorm without Judging
- Create a Short List
- Trademark and Domain Name Availability Search
- Create a Shorter Short List
- Develop Brand Marketing Mock-ups
Why the product is important
Product is the centre of all marketing activities, Without a product, marketing cannot even be imaged.
Good products are the key to market success. Product decisions are taken first by the marketers and these decisions are the centre to all other marketing decisions, such as price, promotion, distribution etc.
How do I brand my product?
- Research your target audience and your competitors
- Pick your focus and personality
- Choose your business name
- Write your slogan
- Choose the look of your brand (colors and font)
- Design your brand logo
- Apply your branding across your business
What is the product mix of Samsung
Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners.
TV/AV – Samsung Television, Accessories, Audio and Video accessories.
How do you calculate price?
- Cost price = Raw Materials + Direct Labor + Allocated Manufacturing Overhead
- Selling price = Cost price x 1.25 SP = 50 x 1.25
- Gross Profit = Total Revenue – Cost of Goods Sold Gross Profit Margin = Gross Profit / Revenue
What is value proposition
A value proposition is a simple statement that summarizes why a customer would choose your product or service.
It communicates the clearest benefit that customers receive by giving you their business.
How do you present a plan?
- Provide an overview
- Review the OKRs (objectives and key results)
- Cover expectations and exclusions
- Present a high-level schedule
- Introduce your team
- Define communications
- Discuss the unexpected
- Q&A
What makes a strong brand
Having a strong brand is all about consistent and recognizable company expressions; to offer not only products and services but also meaning.
In many ways, a strong brand is the nucleus of a company’s success and is the result of an effective brand strategy.
Why is price important
Why is pricing important? In markets with increasing volume and price pressure, the right pricing approach is essential to remain competitive.
It brings you the value you deserve for your products and services offered and secures the profits you need to invest in change and growth.
Citations
https://www.slideteam.net/4ps-of-marketing-powerpoint-presentation-slides.html
https://www.andrews.edu/~jeremy/INFS110/PowerPoint1InClassAssignment.ppt
https://www.techfunnel.com/martech/modern-marketing-concepts-marketing-management/
