Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution.
To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats.
What is a benefit of repurposing content
The #1 benefit of repurposing content is that it makes content MUCH easier to scale.
In other words: you don’t need to write every post, shoot every video and design every infographic from scratch.
Instead, you can use a piece of new content as the basis for posts, videos, social media posts, webinars and more.
Why is repurposing important
To save ourselves from running out of natural resources and accumulating waste, repurposing may be the way to go.
It saves us money, time, and waste to repurpose everyday items, such as clothing, containers, and plastic products.
Living as minimally as possible can help your wallet, living space, and carbon footprint.
What is content recycling
Content recycling broadly includes reposting, retweeting, or re-sharing any previously used content—be it in the same or different format, across your brand’s social channels.
Should you repurpose content
With content repurposing the important thing to remember is that you don’t always need to publish new content.
Through repurposing, you’ll save time, reach a wider audience, and get the most value out of every new piece of content you produce.
It’s not enough to focus on creating content and bringing in new visitors.
Is it okay to repurpose content
There are tremendous benefits to repurposing content, and it’s an easy way to fill the gaps of your content schedule because most of the work has already been done.
Go back through your data, find your best-performing content, and transform it into something new that will lift your organic traffic and leads.
How do I repurpose content?
- Repurpose a whitepaper or research report into a blog post
- Turn a blog post into a Twitter thread or LinkedIn post
- Resize blog graphics as visuals for social media
- Design infographics from blog content
- Create video content from your written content
What is reusable content
What Is Reusable Content? In basic terms, reusable content is simply content that can be republished in a different format or at a different time.
This means that you can maximize content creation resources and improve your content marketing ROI.
Why do workplaces repurpose content
Content repurposing allows marketers to squeeze every last drop out of the work they’ve already done.
And because their time and resources are often limited, it helps them fill content calendars with maximum efficiency.
How do you republish content
Republish the post Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new.
Keep the URL as is, but make sure to update the title and OG tags to reflect the new content.
Finally, change the publish date to the current date and hit update.
How is social media content recycled?
- #1: Turn a long post into a video
- #2: Extract quotes and turn them into social media graphics
- #3: Repurpose content by updating your old posts
Why is repurposing better than recycling
When you reuse, instead of recycle, you save all of the energy that would be needed to re-manufacture products.
This also reduces pollution and waste because the need for raw materials is reduced, which saves water and forest supplies.
What is the difference between recycling and repurposing
Whereas you would reuse a product for its original purpose in a new place or way, to repurpose would be to find a new purpose for an already existing material.
It wouldn’t go through any kind of process as it would in recycling, but would simply find a new purpose than the original one.
How do you repurpose content 2022?
- Turn your blog posts into videos
- Create Twitter threads from blog posts
- Design infographics from available content
- Record new podcast episodes from published content
- Turn your Twitter chat contributions to LinkedIn posts
- Turn Twitter chat content into blog posts
How do I repurpose content in SEO?
- Audit Existing Content To Identify Candidates For Repurposing
- Add Repurposed Content To Your Editorial Calendar
- Get More Out Of Your High-Performing Content
- Publish Blog Content To Medium Or LinkedIn
- Keep Your Cornerstone Content Pieces On Point
How do I repurpose my social media content?
- Post Twitter threads
- Cross-post your livestream
- Make it a GIF
- Ask a question
- Provide an answer
- Rework written content for Instagram
- Turn a webinar into a video
What repurpose means
Definition of repurpose transitive verb. : to give a new purpose or use to repurpose the company’s website repurpose the archived material.
Which content should you republish
There are a few ways to choose which content to republish, but it mainly comes down to two methods: Using email conversion data and social media performance to identify what content is of interest to your readers and is likely to be shared.
Identify content on your site that has several internal links.
How do you repurpose branded content?
- Convert a blog post into an infographic
- Convert how-to-posts into visual guides on YouTube
- Convert video and podcast transcripts into blog posts
- Extract quotes from articles and create social posts
- Post snippets of videos and podcasts on social media
What is WordPress rewrite republish
Rewrite & Republish: the best option for updating content. It creates a copy of the live version of your content that you can work on for edits.
Once you’re finished with the edits, you can republish to the original URL to overwrite the existing content with a single click.
How do I repurpose video content?
- Turn your video into audio
- Get your video transcribed into a blog post
- Transform it into short-form videos
- Turn key moments into a video series
- Make a carousel graphic with key points
- Film a face-to-camera Live with key points
- Create a video teaser
Is upcycling the same as repurposing
Repurposing is similar to upcycling, however, it is different because upcycling still operates as its original function, just simply altered to become better.
Whereas repurposing changes its original objective to serve a different ‘purpose’ hence repurposing.
How do I repurpose content on Facebook?
- Adapt social content for cross-platform sharing
- Revamp high-performing posts
- Reuse visuals in creative ways
- Straight up repost at staggered posting times
- Turn static posts into dynamic experiences
- Convert great concepts into social videos
How do you repurpose content for multiple platforms?
- Identify your most popular content
- Build custom infographics
- Leverage your social media platforms
- Create more evergreen content
- Find the most interesting statistics you published
- Start a podcast
- Fine-tune your writing skills
What is an example of repurpose
Examples of repurposing include using tires as boat fenders and steel drums or plastic drums as feeding troughs and/or composting bins.
Incinerator and power plant exhaust stack fly-ash is used extensively as an additive to concrete, providing increased strength.
What are examples of repurpose?
- Packaging
- Pharmaceuticals
- Electronics
- Cars and Trucks
How do you repurpose content on Instagram?
- Turn to TikTok
- Share your video to Facebook
- Share as a post
- Create a short-form Reel
- Make a Facebook Story
- Create ads on your social media channels
- Share your video to Twitter
- Share a short-form video
How do I repurpose my blog content on social media?
- Create infographics from data or step-by-step information
- Post quote graphics on Instagram or Facebook
- Use blog posts for Facebook and YouTube videos
- Post high-value information as Quora answers
- Produce podcasts of important blog takeaways
How do I repurpose content on LinkedIn?
- Repurpose it into a carousel
- Create shareable graphics
- Post an article with rich media
- Turn your blog posts into short videos
- Use it as a script for a LinkedIn live
How do I repurpose newsletter content?
- Create a “roundup” newsletter
- Broadcast the results of a social poll
- Share user-generated content
- Promote new versions of old content
- Embed videos in your emails
- Create a “best selling” newsletter
- Create an email course
What is a antonym for repurpose
We have listed all the opposite words for repurpose alphabetically. dispose. actuate. adapt. adjust.
Sources
https://www.merriam-webster.com/thesaurus/thrift
https://bethesdagreen.org/reduce-reuse-re-purpose/
https://nytlicensing.com/republishing-reprints-and-newspaper-articles/
