- Monitor your brand reputation online
- Find branded search terms and create content
- Plan how you will respond to negative comments
- Address negative comments
- Use the positives to build your brand reputation
- Track your results
What is reputation audit
What is a reputation audit? A reputation audit examines brand mentions over a specific period.
For example, the company changes its positioning in the market and wants to know how customers react.
The audit shows a small number of brand-related discussions.
What are the 4 key elements of a brand
A strong brand requires a strong brand identity, brand image, brand culture, and brand personality.
Implementing a successful brand strategy that develops all four of these components increases brand trust, loyalty, and awareness.
How can reputational risk be reduced?
- Make reputational risk part of strategy and planning
- Control processes
- Understand all actions can affect public perception
- Understand stakeholder expectations
- Focus on a positive image and communication
- Create response and contingency plans
What are the 3 categories of tactics for reputation management
In the field of online reputation management, there are three main building materialsearned, paid, and owned content.
Note: I’ve used the word “content” to describe each of these three. The word “media” is also interchangeable.
Here is a helpful way to visualize them.
What is the first step in reputation management process?
- Step 1: Monitor your reputation
- Step 2: Devise a response plan
- Step 3: Handle negative comments delicately
- Step 4: Build on the positives
- Step 5: Follow through and measure your results
How do you build a strong brand image?
- Identify Your Key Audiences
- Determine Critical Business Goals
- Define Your Brand Persona
- Develop Key Messaging
What are the 4 steps of branding?
- Step 1: Brand Salience – In this step, it is crucial to establish your identity and ask yourself as the brand, “who are you?”
- Step 2: Performance and Imagery –
- Step 3: Judgement and Feelings –
- Step 4: Brand Resonance –
How do companies promote images?
- It is all about the customer
- Make good use of social media tools
- Contribute to your community
- Get your brand known
- Speak to people about what you do
What is ORM in digital marketing
ORM is an abbreviation for Online Reputation Management. ORM is a mere combination of traditional marketing, search engine marketing, and public relations.
What are ORM strategies
A typical ORM strategy might include review management, social media marketing, public relations, search engine optimization, and customer service tactics.
However, digital reputation management broadly falls under the category of search engine optimization (SEO).
What are the 7 positioning strategies?
- Product characteristics or consumer benefits
- Pricing
- Use or application
- Product process
- Product class
- Cultural symbols
- Competitors (relation to)
Citations
https://www.feedough.com/brand-image-explanation-examples/
https://www.linkedin.com/pulse/image-reputation-identity-what-your-brand-focusing-vincent-lazzara
https://brand24.com/blog/how-to-measure-brand-reputation/
