- Friends+Me (Facebook, LinkedIn, Twitter, Pinterest)
- Followerwonk (Twitter)
- Tailwind (Instagram and Pinterest)
- Social media insights (gender and location data)
- Google Analytics Audience report > Gender and Location
What are social media metrics
Social media metrics is the use of data to gauge the impact of social media activity on a company’s revenue.
Marketers often use social media monitoring software to observe activity on social platforms and gather information about how a brand, product or company-related topic is being perceived.
Why are analytics important for social media
Social media analytics helps companies address these experiences and use them to: Spot trends related to offerings and brands.
Understand conversationswhat is being said and how it is being received. Derive customer sentiment towards products and services.
What is HubSpot used for
HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place.
Our crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.
How do I schedule social in HubSpot?
- In your HubSpot account, navigate to Marketing > Social
- In the left sidebar menu, navigate to Drafts
What is so good about HubSpot
HubSpot has a comprehensive free edition that outshines many paid CRMs on the market.
This is a sleek CRM that works across marketing, sales, and customer service teams.
It’s a great option for just about every business looking to improve customer relationship management.
What does HubSpot integrate with
HubSpot and Salesforce’s integration is a bridge between your marketing database and your sales database, allowing activity and information to move seamlessly between the two.
With the HubSpot Salesforce integration, your sales team will consistently have the most up-to-date leads from your marketing team.
How do I connect HubSpot to Facebook?
- In your HubSpot account, click the settings settings icon in the main navigation bar
- In the left sidebar menu, navigate to Marketing > Ads
- In the Ad accounts tab, in the top right, click Connect account
- In the dialog box, select Facebook
Does HubSpot integrate with WhatsApp
Integration features Niswey’s solution integrates HubSpot with WhatsApp. Send 1:1 messages from within HubSpot.
Record all customer support WhatsApp conversations on the HubSpot Contact timeline. If you have the WhatsApp API, you can even send messages using workflows.
What is a campaign in HubSpot
HubSpot campaigns are a group of related marketing assets and content under a certain marketing campaign.
Associating marketing assets and content in HubSpot to a campaign allows you to measure the effectiveness of your collective marketing efforts.
HubSpot campaigns cannot sync to Salesforce.
Why should you be careful about monitoring competitors HubSpot
Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
Competitors aren’t the only reason people don’t buy your product or service. Competitive intelligence is best used for highly competitive markets only.
How do you Analyse social media data?
- Make a spreadsheet
- Pull reports from each social platform
- Input your data into your spreadsheet for each platform
- Look at every piece of data
- Determine what metrics typically decrease
- Bucket your like metrics
- Form an action plan from your social media marketing analysis
What is HubSpot strategy
HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads.
How do I connect Facebook to HubSpot
In your HubSpot account, click the settings settings icon in the main navigation bar.
In the left sidebar menu, navigate to Marketing > Ads. In the Ad Accounts tab, in the top right, click Connect account.
In the dialog box, select Facebook.
What metrics can be used to measure social media success
The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time.
These combined will give you a 360º view of your social media performance.
What is the difference between social media listening and monitoring
Social media monitoring identifies brand mentions on a micro scale, while social media listening occurs on a macro scale to see how customers are talking about your brand, products, and industryincluding competitors.
How do marketers use HubSpot?
- Create a landing page
- Set up forms
- Send and analyze marketing emails
- Create and monitor social posts (Marketing Hub Professional or Enterprise only)
- Create and analyze ad campaigns
- Organize your marketing campaigns (Marketing Hub Professional or Enterprise only)
Can you link LinkedIn to HubSpot
In your HubSpot account, click the settings settings icon in the main navigation bar.
In the left sidebar menu, navigate to Marketing > Ads. In the top right, click Connect account.
In the dialog box, select LinkedIn.
What is the difference between Salesforce and HubSpot
Both platforms deliver essential CRM functionality, including sales forecasting, email marketing and contact and lead management.
Salesforce shines when it comes to customization, analytics and advanced features. HubSpot trumps Salesforce when it comes to user-friendliness and low-cost plans.
How do you analyze social media activities in Excel?
- Step 1: Build Your Spreadsheet
- Step 2: Identify Categories and Subcategories
- Step 3: Outline your Target Demographics and Calls To Action
- Step 4: Collecting your data
- Step 5: Formatting, and Sorting your Data
- Step 6: Analyze Categories
How do I publish on HubSpot?
- To publish the post now, select the Publish now option
- To publish your post in the future, select the Schedule for later option
How much does HubSpot cost per user
HubSpot pricing can range from $23 per user per month to more than $120 per user per month for its Sales Hub and Service Hub plans.
Add in one-time setup and onboarding fees, and a team of ten people might pay anywhere between $500 and $59,400 for an annual plan.
How do I schedule Instagram posts on HubSpot?
- Log into your HubSpot account
- In the top menu, navigate to the Marketing tab
- In the dropdown, select Social
- In the top right corner, select the “Create social post” button
- Select a social platform
- Add images, video, or copy
- Choose a date and time to publish
What is the name of Facebook’s analytics tool
1. Social Status. Social Status is a social media analytics suite for all of the main social channels.
It consists of 4 core products: Profile Analytics, Ads Analytics, Competitor Analytics and Influencer Analytics.
Is HubSpot a CRM
The HubSpot CRM platform consists of five core products: Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub.
You can purchase each product individually or bundle them together as our CRM Suite, giving you access to every Starter, Professional, or Enterprise product at a discounted rate.
Is HubSpot Academy really free
HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals.
What are the limitations of HubSpot?
- Sales tools are limited in Hubspot CRM
- Marketing tools leave much to be desired
- Custom reporting only available with paid plans and add-ons
- Low-quality customer support for Hubspot free CRM users
- API access has restrictions
Does hootsuite provide analytics
Hootsuite Analytics is included in the Hootsuite professional plan, which you can try for free for 30 days.
What is social monitoring strategy
What is social media monitoring? Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it.
It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints.
What are social listening tools
A social media listening tool is a software that monitors and analyzes online conversations about your brand, a specific topic, your competitors or anything else that’s relevant to your company.
It pulls in mentions of specified keywords and helps marketers analyze these mentions.
References
https://www.hubspot.com/products/marketing/social-inbox
https://evenbound.com/blog/how-to-schedule-social-media-posts-with-hubspot
https://blog.hootsuite.com/social-media-analytics/
https://www.adobe.com/express/learn/blog/top-social-media-sites
