A new study reveals the actual impact of online influencers on consumer spend. According to the 2019 Influencer marketing survey from Rakuten Marketing, online influencers have real effect on U.S. consumer purchase decisions, with men as an unlikely target audience.
What do you offer influencers?
- FINANCIAL REWARD
- EXCLUSIVE CONTENT
- BRAND ASSOCIATION OR STATUS
- MEMBERSHIP
- VIP EXPERIENCES
- DID YOU CHOOSE THE RIGHT INFLUENCER INCENTIVE?
What is an example of influencer marketing
Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing.
Adidas has been using influencer marketing to promote their products for years now. They use influencer marketing to target a younger audience through Instagram.
What is a good ROI for influencer marketing
While there is no definitive answer, some experts suggest that an ROI of 1:1 (i.e., for every dollar you spend on Instagram marketing, you get one dollar back in sales) is a good benchmark to aim for.
Of course, this will vary depending on your industry and the goal of your Instagram marketing campaign.
Should you pay influencers
Pay for their time, not their opinion Paying influencers to work with you is absolutely fine, so long as you’re not buying their opinion.
For example, if an influencer requires compensation for their expenses and time to travel to a conference, or to write a piece of content.
How do I send my product to an influencer
Be friendly, professional and specific about what you want. Mind what you say in your messages when sending products to influencers.
Pitching via email is ideal if you want to provide a more in-depth explanation of your brand or products.
Emails offer space to highlight your value and what’s in it for them.
Which influencer marketing is best?
- Grin
- Upfluence
- Creator.co
- LTK (formerly rewardStyle)
- Aspire (formerly AspireIQ)
- Influencity
- IMAI
- Influencer Intelligence
Do influencers get paid upfront
You can expect that influencers may ask for an upfront payment and not start creating content until both parties have signed a contract.
What percentage of companies use influencers
Marketers have found their groove with influencers. A full 75 percent of marketers are using influencers as a marketing tool and many plan to increase spending—43 percent—on it in the next 12 months, according to a new survey from the ANA.
How do I advertise with influencers?
- Determine your goals
- Know who you’re trying to influence
- Understand the rules
- Consider the three Rs of influence
- Compile a short list of influencers
- Do your research
- Reach out privately, and personally
- Collaborate with your influencer to develop effective content
How do businesses use social media influencers?
- Give influencers creative control
- Engage influencers who love what you have to offer
- Create a mutually beneficial relationship
- Look for dedicated audience engagement
- Utilize influencers as reporters for your brand
Are influencers really influencing
So, yes. Influencers can influence their followers. But not all influencers can. Now, people are unfollowing those who promote too many products and are not genuine in their reviews.
What brands use influencers?
- Dunkin’ Donuts
- Gymshark
- Magnum
- Chipotle
- Häagen-Dazs
- Tinder
- Benefit Cosmetics
- Levi’s
How do you approach influencers for affiliate marketing
The most popular way to contact influencers is by an email or a direct message on social media, so choose your preferred method of communication.
Your main goal at this point is to write a great message with the information about your goals, products, and your vision of success.
Who pays an influencer
Influencers on Instagram can also earn commissions on affiliate links, profits from selling merchandise, and proceeds from monetization tools the platform is slowly rolling out.
One influencer who spoke with Insider made an average of $5,000 per month through affiliate links alone.
What is an influencer marketing platform
An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns.
Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
How can a small business reach out to influencers?
- Guide to Reach Out to Influencers:
- Subscribe to Your Influencer’s Blog
- Reply to an Influencer’s First (Real) Email
- Share Influencers’ Posts
- Respond to Influencers’ Social Media Questions
- Comment on Influencers’ Posts
- Thank Your Influencers For Their Shared Material
What are the pros and cons of influencers?
- Lots of competition
- Taking time off from posting can lead to decreased engagement and fewer chances of collaborations
- Bullying from haters
What do influencers spend their time doing
1:00 pm go for a walk or run in the park. 4:00 pm find a coffee shop & respond to more emails, send invoices, and pitch brands.
6:00 pm head home to make dinner. 8:00 pm read, call family, unwind.
How can I get influencers to work for free?
- Create campaigns that include giveaways
- Invite social media influencers to post content on your behalf
- Offer samples
- Sponsor events hosted by nano influencers
- Create campaigns that highlight a social media influencer’s expertise
Do people still trust influencers
62% of social media users trust influencers more than celebrities: Report. An Inc. report has noted that 46% of surveyed consumers claim to have purchased products promoted by influencers.
According to the report, 36% of respondents say influencer posts are the best way for brands to get customers to try new products.
How much do companies pay influencers
It doesn’t matter what social platform you’re on. Micro-influencers with 6,000 to 10,000 followers can make about $88 per post.
An influencer with 50,000 to 80,000 followers can charge $200 for a post. An Influencer campaign can expect to make $10 for every thousand followers when they hit the 100,000 threshold.
How do I find an influencer for my brand?
- Use hashtags
- Conduct research on social channels
- Look on Google
Is it worth it being an influencer
It is also quite profitable for the influencer. The average, run-of-the-mill influencer can make $500 to more than $1,000 per post.
Mega-influencers, like celebrities and well-known industry leaders can get a lot more per post.
For instance, it’s rumoured Kim Kardashian gets nearly a quarter-million dollars per post.
How do I contact influencers for my brand?
- Send an Email
- Direct Message
How much does it cost to get a Youtube influencer to promote your product
YouTube ($20 / 1000 subscribers) For perspective, here are some potential prices for influencer marketing on YouTube: A YouTuber with 10,000 subscribers could charge $200 per video.
A YouTuber with 100,000 subscribers could charge $2000 per video. A YouTuber with 1,000,000 subscribers could charge $20,000 per video.
Are people actually influenced by influencers
Recently, however, we’re seeing signs that influencers can’t influence anymore; that the world may be done with traditional top-down influencer marketing.
In fact, recent studies have found only 3% of consumers are influenced by celebrity influencers to purchase specific products.
Why do influencers matter
Celebrity endorsements are effective in creating brand awareness but social media influencers have a more significant impact on consumer engagement and brand loyalty (Lim, X. et al, 2017).
“Messages proclaimed by social media influencers are often perceived as more reliable and compelling to consumers” (Lim, X. et al.
Why should we trust influencers
Influencers also provide insight into their personal lives, and interact with their followers. Responding to messages, giving their opinions on products, and their accessibility set them apart from their celebrity counterparts.
These actions create a relationship and generate trust between the consumer and influencer.
What is best way to approach influencers?
- Show them something they care about
- Make them look good
- Avoid PR speak
- Make it personal
- Don’t dump them once the fun is over
- Conclusion: it’s a relationship, not a sales transaction
Sources
https://www.flowrite.com/blog/influencer-outreach-email-example
https://shanebarker.com/blog/pros-and-cons-of-influencer-marketing/
https://www.benchmarkone.com/blog/benefits-of-influencer-marketing/
https://sproutsocial.com/insights/influencer-marketing/
