- Click retargeting
- First-party search click retargeting
- Video completion retargeting
Which is the best approach to take for ad campaigns?
- Utilize an audience template
- Avoid hyper-targeting
- Increase your reach with custom targeting options
- Know your audience with free insights
- Tailor your content to your audience
- Monitor how your campaign’s performing
- A/B test your audiences
- Create ad
What’s the difference between Reach and impressions
What’s the difference between reach vs. impressions? Reach is the total number of people who see your content.
Impressions are the number of times your content is displayed, no matter if it was clicked or not.
How many cards should you use when starting out with carousel ads
Start with 3-5 cards in your carousel, and test adding more cards from there.
Try slotting your carousel cards in different orders, and optimize based on performance. If you tell a story, place the main value add or call-to-action in the final card to encourage your audience to swipe through the whole carousel.
Is AdRoll a DSP
In this article we touch upon various features of Self and Full-services DSPs, taking Adroll as an example of self-serve DSPs.
What is matched audience
LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns.
With Matched Audiences, you can: Upload a list of companies or contacts. Retarget people who: Visited a page on your website.
How do you target a specific person
– [Instructor] Messages posted in a conversation channel are visible to every member of a team.
You can make sure specific people see your message using at mentions. In a message, type the at symbol followed by a person’s name.
What is the example of remarketing
Remarketing works by collecting data on people that have viewed your site, and then later using that data to send targeted ads or email follow-ups.
For example, if a customer puts a product in their shopping cart, but then leaves your site without purchasing, you can later remarket that item through a different ad.
How do I repurpose my blog content on social media?
- Create infographics from data or step-by-step information
- Post quote graphics on Instagram or Facebook
- Use blog posts for Facebook and YouTube videos
- Post high-value information as Quora answers
- Produce podcasts of important blog takeaways
How will you troubleshoot a scenario where click through rate is high but conversions are less?
- Make sure your landing page is in-line with your ad
- Conduct proper keyword research
- Avoid ranking for competitors’ branded queries
- Fix technical issues and provide a mobile-friendly website design
- Consider the fact that you could have overlooked some factors
What are the different types of remarketing?
- Pricing Page Visitors
- Industry-Specific Page Visitors
- Cross-Channel Remarketing
- Cart Abandoners
- Previous Purchasers
- Higher Funnel Converters
- Video Viewers
- Page Engagers
How much should I spend on remarketing
Companies spend an average $0.66 to $1.23 per click on remarketing. Understanding the cost of remarketing is one step to creating a successful campaign.
It also explains why it’s worth the investment.
How do you repurpose an article?
- Repurpose a whitepaper or research report into a blog post
- Turn a blog post into a Twitter thread or LinkedIn post
- Resize blog graphics as visuals for social media
- Design infographics from blog content
- Create video content from your written content
Why is remarketing important
Remarketing helps you to regain visitors by showing them advertisements in other places such as news website, blogs and article.
Remarketing ads allow you to create custom messages which attract visitors to revisit your website and complete a purchase.
What would be a good first step before you design your targeting strategy?
- Learn who your best customers are
- Determine what they want to accomplish
- Identify what problems may get in their way
- Understand how these problems make them feel
- Offer a clear solution to the customer’s problem
Which metrics make up the engagement rate select all that apply?
- Average CTR: Percentage of chargeable clicks relative to impressions (clicks divided by impressions)
- Reactions: Number of positive reactions your ad received
- Comments: Number of comments your ad received
- Shares: Number of times your ad was shared
References
https://support.google.com/google-ads/answer/3210317?hl=en
https://instapage.com/blog/what-is-retargeting
https://www.linkedin.com/help/lms/answer/a422348/engagement-metrics-in-campaign-manager-definitions?lang=en
