- Website, Blog, App
- Email Marketing
- Forums
- Social Media Presence
What are owned platforms
An owned media platform is a content management system where the information, its format, and the means of distribution are totally under your organization’s control.
Since your business owns these distribution channels, you save money compared to other media options.
What are the media types
Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.
What paid advertising examples
Paid advertising as the wording implies, is online advertising that one pays for. Examples of paid advertising include Pay-Per-Click (PPC), Programmatic advertising, Google Ads, Google Display, Facebook ads, Twitter Ads, LinkedIn Ads, Google and Facebook remarketing, and more.
What are earned influencers
Earned influencers. These influencers say something about your brand but are not paid to do so.
They talk about your products organically because you’ve earned it.
What are the 3 types of media
There are three main types of news media: print media, broadcast media, and the Internet.
What are the disadvantages of paid advertising?
- Time investment – you can’t just set up your PPC campaigns and leave them
- Skills required – it can take some practise to set up effective campaigns
What are 4 types of media?
- News media (earned media) News media takes mass media elements and uses them to deliver news to a target audience or the general public
- Social media (shared media)
- Web media
- Print media
- Other forms of media
What are the disadvantages of paid search
The disadvantages of paid search include: Charging model based on cost per click, not per lead – each click through to one of your advertisements costs you money, and whether or not it leads to enquiries or sales, the bills will mount up.
What are the 3 core elements of creative when it comes to digital advertising?
- Design: Use similar imagery and colors on each piece of the campaign
- Messaging: Use similar phrases and benefits
- Offer: Your offer should be the same throughout
What does Peso mean in marketing
PESO stands for “paid, earned, shared, owned,” and serves as a means of segmenting all of the marketing channels at a brand’s disposal into discrete groups.
What is Peso system
The Petroleum and Explosives Safety Organization (PESO), formerly known as Department of Explosives, since its inception on 05/09/1898, has been serving the nation as a nodal agency for regulating safety of hazardous substances such as explosives, compressed gas and petroleum.
What is Rostir model
ROSTIR stands for Research/Diagnosis, Objectives, Strategies, Tactics, Implemen- tation, and Reporting/Evaluation. As we explore in subsequent chapters, this model appropriately reflects the needs of today’s practitioners.
How does a peso model work
The PESO model takes the four media typespaid, earned, shared and ownedand merges them together for an integratedand measurablecommunications program.
Most of the industry had adopted the model, but not many truly know how it all works together and drives business results.
What is the peso framework
The PESO framework is a product of the fragmentation of media that has played out over the last decade.
It has developed as a means to explain modern media as the lines between paid and earned media.
References
https://www.brilliantmetrics.com/knowledge/blog/what-is-the-peso-model-for-marketing/
https://www.sagepub.com/sites/default/files/upm-binaries/90226_Chapters_1_2_Luttrell_PR_Campaigns.pdf
https://www.steveseager.com/paid-owned-and-earned-media-framework-for-marketers-business-leaders/
https://podcasters.radiopublic.com/grow
