Two famous American psychologists are credited as being some of the first to explain how advertising is far more effective when the consumers’ psychology is taken into account.
John B Watson (1878-1958) was an American psychologist who conducted psychological research into advertising amongst other things.
What are 3 psychological pricing techniques
The different types of psychological pricing include: Charm pricing and odd-even pricing. Slashing the MSRP.
Artificial time constraints.
How do you dominate customers?
- Focus On What You Can Do For the Customer
- Write As You Speak
- Use “We” instead of “You”
- Always Use the Customer’s Name
- Use Positive and Confident Language
- Show Empathy
- Be an Active listener, Not a Passive Listener
What are the 7 major perspectives in psychology?
- The Psychodynamic Perspective
- The Behavioral Perspective
- The Cognitive Perspective
- The Biological Perspective
- The Cross-Cultural Perspective
- The Evolutionary Perspective
- The Humanistic Perspective
How do you sell a product in psychology?
- Make it about your customer
- Scarcity of product sells
- Get emotional
- Show your product, don’t tell
- Reaffirm your product with social proof
- Make FOMO happen
- Make brand enemies
- Flip the script on the familiar
How can you improve buying behavior?
- Identify Customer Expectations
- Engage Prospects
- Evaluate Processes and Metrics
- Mobilize Your Leaders
- Look to the Future Now
What is a business psychologist
Business psychologists specialize in the study of the workplace and work to motivate employees, enhance working conditions, and ensure the smooth and successful running of a business.
What are the seven types of psychology?
- Learning/ (Behavioral) psychology
- Child psychology
- Psychodynamic psychology
- Humanistic psychology
- Evolutionary psychology
- Biological psychology
- Abnormal Psychology
How do you deal with dominating customers?
- First and foremost – listen
- Build rapport through empathy
- Lower your voice
- Assume all your customers are watching
- Know when to give in
- Never get angry or upset
- Never take it personally
What are 4 types of consumers
There are four types of consumers: omnivores, carnivores, herbivores and decomposers. Herbivores are living things that only eat plants to get the food and energy they need.
How can I sell without sounding like a salesman?
- 1) Present yourself as a business person, consultant, or advisor
- 2) Spend less time on your company and products
- 3) Focus on the prospect
- 4) Pre-qualify the prospect
- 5) Talk about benefits, not features
- 6) Get your prospect engaged
How can I improve my selling skills?
- No
- No
- No
- No
- No
- No
- No
- No
References
https://www.business2community.com/consumer-marketing/consumer-behavior-understanding-the-psychology-behind-consumption-02361716
https://quickbooks.intuit.com/ca/resources/marketing/four-factors-consumer-behaviormarketing/
https://myonline.centralchristian.edu/news/2017/02/08/psychology-marketing-how-understanding-psychology-will-make-you-better-marketer
